172 episodes

Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.

The Bottom Line by Evolved Finance Evolved Finance

    • Business
    • 5.0 • 10 Ratings

Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.

    TBL Episode 166: Anna Powers - Founder of The Congruent Life, LLC

    TBL Episode 166: Anna Powers - Founder of The Congruent Life, LLC

    The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.
    This week, Parker chats with Anna Powers.
    Anna is the Founder of The Congruent Life, LLC. She helps her clients get paid to write copy through her Clickworthy Copywriting Certification™.
    A former civil litigator, Anna now uses her background of analysis and strategy to support 7- and 8-figure business owners with done-for-you copywriting services and to train other copywriters to build thriving online businesses. Past clients' results include a $4.4 million launch, quadrupling email open rates, and doubling annual revenue.
    To learn more about Evolved Finance:
    Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: https://www.evolvedfinance.com/audiocourse Join our private Facebook Group: https://www.facebook.com/groups/evolvedfinance To learn more about Anna and her business:
    Anna’s Stellar Sales Page Template: https://annapowers.lpages.co/stellar-sales-page/ Faith Forward Online Business Podcast: https://www.saraannapowers.com/podcast Instagram: https://www.instagram.com/saraannapowers/ Facebook: https://www.facebook.com/saraannapowers LinkedIn: https://www.linkedin.com/in/saraannapowers/

    • 48 min
    TBL Episode 165: Lauren Messiah - Founder of Lauren Messiah Inc.

    TBL Episode 165: Lauren Messiah - Founder of Lauren Messiah Inc.

    The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.
    This week, Parker chats with Lauren Messiah.
    Lauren is revolutionizing the way people dress through her comprehensive approach to elevating one’s life through style, working from the inside out. With her signature method of combining style with personal development, Lauren bridges personal styling and life coaching to curate a closet and look that supports one’s goals and takes the stress and self-doubt out of looking one’s best.
    The stylist, educator and digital influencer has coached over 5,000 clients globally through her online courses, leaning on her personal journey of self-discovery through fashion and her years of being one of the most sought-after celebrity stylists.
    Lauren recently released her latest book, Style Therapy: 30 Days to Your Signature Style (Abrams, April 2021), is a 30-day active approach to building a personal style and shedding emotional baggage. Through her book, she empowers readers to shop like a stylist, find clothes that support goals and build confidence to tackle any situation with the right look and attitude.
    To learn more about Evolved Finance:
    Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse
    Join our private Facebook Group: https://www.facebook.com/groups/evolvedfinance
    To learn more about Lauren and her business:
    Website: https://laurenmessiah.com/
    Instagram https://www.instagram.com/laurenmessiah/
    Youtube: https://www.youtube.com/laurenmessiah

    • 45 min
    TBL Episode 164: Tara McMullin - Founder of What Works and YellowHouse.Media

    TBL Episode 164: Tara McMullin - Founder of What Works and YellowHouse.Media

    The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.
    This week, Parker chats with Tara McMullin.
    Tara has been building strong businesses since 2009, including What Works, a digital platform for small business owners, and YellowHouse.Media, a full-service podcast production agency. She is an experienced facilitator, bestselling instructor, and host of the hit small business podcast, What Works, which has been downloaded over 2 million times.
    She is passionate about guiding business owners to experiment with new ways of working and take decisive action toward their goals. Tara brings a feminist perspective to building businesses and encourages entrepreneurs to question conventional wisdom when it comes to marketing, productivity, sales, and team-building.
    Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.
    To learn more about Evolved Finance:
    Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Join our private Facebook Group: https://www.facebook.com/groups/evolvedfinance To learn more about Tara and her businesses:
    What Works Podcast: http://explorewhatworks.com/whatworks Stronger Business Marketing Plan: https://explorewhatworks.com/marketing/ Instagram: http://instagram.com/tara_mcmullin

    • 42 min
    TBL Episode 163: Why you can’t grow your online business without data

    TBL Episode 163: Why you can’t grow your online business without data

    We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 123.
    To be a human being is to experience emotions and feelings.
    To be a business owner is to balance feelings with data.
    Many a startup has failed because the founder’s “feelings” and “instincts” didn’t match up with the reality of what the market (aka “the data”) was telling them.
    The types of online businesses our clients own can get far off of feelings and instincts alone, but they will eventually hit a point where it becomes too stressful, risky, or irresponsible to scale the business without paying attention to the different types of data that are available to them.
    That’s why for this episode, we discuss:
    The types of data every online business owner needs to be tracking and paying attention to Why data can help you make better decisions in your business Why the data in your business can help you understand what things you need to prioritize How to track the financial data in your online business properly Why everyone is 100% capable of understanding the financial data about their online business

    • 23 min
    TBL Episode 162 - REPLAY: The pros and cons of hiring employees or contractors

    TBL Episode 162 - REPLAY: The pros and cons of hiring employees or contractors

    We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 122.
    If you have any hopes of growing your online business, then you’re going to need other people to help you get there.
    For most online entrepreneurs, contractors are a great starting point to get the support they need. But as their business grows and scales, hiring employees becomes a necessary next step. I think it’s fair to say that when building any sort of team—be it your first contractor, or your 13th employee (like we’re hiring for right now!)—the thought of bringing more people into your business can be scary.
    And like most things about online businesses, there’s a lot of bad information and advice going around about building teams.
    That’s why for this episode, we discuss:
    Why you need an accountant or lawyer to advise you on the best time to bring in employees as your online business grows Why employees are slightly more expensive than contractors and why the extra costs can be worth it Why certain contractors have the potential to be employees and why some do not Why you typically need your contractors to be online business experts but your employees don’t have to be Why you should strive to build a team of employees if you’re looking to grow your business Why employees and contractors are some of the most important expenses to track in your business

    • 22 min
    TBL Episode 161 - REPLAY: What online entrepreneurs get wrong about pricing

    TBL Episode 161 - REPLAY: What online entrepreneurs get wrong about pricing

    We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 121.
    One of the most important things any business needs to get right, and sooner rather than later, is pricing. While a lot of business coaches tell you to “price what you’re worth!”, it’s not always that straightforward.
    How you price your offers needs to not only reflect the value your offer provides but the way your offer is packaged.
    You also must price your offer in a way that supports the future of your business and not just the way your business is operating right now.
    That’s why in today’s episode, we discuss:
    Why it’s so crucial to get your pricing right if you want to scale Why the way you price your offer can affect your ability to convert leads into sales Why it’s important to solidify your offer so you can finalize what you want to charge for it Why you can charge more depending on how you package your offer Why you can charge more for “business to business” offers than “direct to consumer” offers Why you need to do some basic forecasting and budgeting to help solidify your pricing Why proper bookkeeping and financial reporting provides the feedback you need to get your pricing just right We recently created The Financial Foundations audio course to help teach online entrepreneurs how the financial side of their businesses works in clear and easy to understand terms.
    Check out episode 14 where we go into more depth about pricing your offer! Click the link below to get access to the course:
    https://evolvedfinance.com/audiocourse/

    • 24 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

jennycones ,

Fantastic advice!

I really liked your interview with Cailin Bacher and I hope you do many more interviews with your esteemed client list! So many big names I'd like to hear from. This podcast is essential if you're in the online course creation niche.

ErikBison ,

Highly recommend!

The Bottom Line is a must listen if you run a business and want to earn more revenue, more profit, and save yourself from unnecessary financial headaches. Parker and Evolved Finance are the best in the biz, and I highly recommend listening and subscribing if you want the REAL answers to getting your business in a better and stronger financial position.

RosieMartin ,

Brilliant and actionable!

Parker delivers great information based on years of experience. Every time I listen. I pick up something that I can immediately implement in one way or another to our financial metrics.

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