100 episodes

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Brainfluence Roger Dooley

    • Marketing
    • 4.7, 63 Ratings

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

    The Age of Influence and Influencers with Neal Schaffer

    The Age of Influence and Influencers with Neal Schaffer

    Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing. A popular keynote speaker who has been invited to speak in more than a dozen countries across four continents, Neal teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is also the host of the Maximize Your Social Influence podcast and the author of four books on social media, including his latest, The Age of Influence: The Power of Influencers to Elevate Your Brand.
    Listen in as Neal shares his insights on the new age of social media and digital marketing, as well as his number one piece of advice for becoming an influencer in your niche. You'll learn how to build social proof with your audience, how the influencer pyramid has changed as social media has evolved, and why the "know, like, and trust" factor is just as important in the online space as it is offline.
    You can find show notes and more information by clicking here: https://bit.ly/2O0REHP

    • 38 min
    Fast-Track Your Business with Laura Patterson

    Fast-Track Your Business with Laura Patterson

    Laura Patterson is a trusted authority with a 25+ year career in sales and is recognized as one of the pioneers in Marketing Performance Management. Selected as one of the Top 50 women in marketing technology by Martechexec and chosen to be among the Top 20 Women in Business according to the Sales Lead Management Association, Laura has worked across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today, she is at the helm of VisionEdge Marketing.
    In this episode, Laura shares her passion for marketing, as well as insights from her recent book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, which has received industry acclaim. Listen in to learn why the old adage “if you build it, they will come” is a fallacy, how to assess whether your company is actually putting the customer first, and what it takes to create long-term and sustainable company growth. 
    You can find show notes and more information by clicking here: https://bit.ly/2COEKKL

    • 33 min
    Blindsight: How Marketing Reshapes Our Brains

    Blindsight: How Marketing Reshapes Our Brains

    Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. Together, Matt and Prince have co-authored Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains, a book about the surprising relationships between our brains and brands.
    Today Prince and Matt join the show to discuss the impact that certain marketing may be having on your brain—without you being conscious of it. Listen in to learn why it is so important to make your advertising transparent and ethical in order to build trust with your customers and how to create a memorable experience to build loyal customers and a long-lasting brand.

    You can find show notes and more information by clicking here: https://bit.ly/30Er4vJ 

    • 35 min
    Ripple - The Big Effects of Small Behavior Changes

    Ripple - The Big Effects of Small Behavior Changes

    Jez Groom has been practicing behavioral science for over ten years, working with some of the biggest organizations around the world. In 2016 he founded Cowry Consulting, the leading behavioral economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.
    April Vellacott has been studying the field of human behavior for nearly a decade, and holds degrees in Psychology and Behavior Change. As a behavioral consultant at Cowry Consulting, she helps global clients apply behavioral science in their organizations.
    Together, Jez and April are the authors of the new book, Ripple: The big effects of small behaviour changes in business, and they join the show today to share how small behavior changes can have wide-reaching effects. Listen as they give real-life examples of how nudge theory has had massive impacts on outcomes, why friction is sometimes a good thing, and how behavioral principles can benefit any business.
    You can find show notes and more information by clicking here: https://bit.ly/3heaQPE

    • 38 min
    Art, Ads, and Facial Coding with Dan Hill

    Art, Ads, and Facial Coding with Dan Hill

    Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. Dan has spoken to audiences in over 25 countries, and pioneered the use of facial coding in market research in 1998. His company, Sensory Logic, Inc., has done work for over half the world’s top 100 consumer-oriented B2C companies, and he has appeared in numerous media outlets, including CNN, Bloomberg TV, and The Wall Street Journal.
    In this episode, Dan shares insights from his latest book, First Blush: People's Intuitive Reactions to Famous Art. Listen in to learn about his groundbreaking study on what imagery grabs our attention (or doesn’t), how it applies to marketing and advertising, and why you may want to think of people as cats when you’re crafting advertising messages.
    You can find show notes and more information by clicking here: https://bit.ly/3dal6pI
     

    • 37 min
    The Forever Transaction with Robbie Kellman Baxter

    The Forever Transaction with Robbie Kellman Baxter

    Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations like Netflix and LinkedIn. In the past 10 years, her company, Peninsula Strategies, has advised over 100 organizations on subscription and growth strategy. She has been featured in the Wall Street Journal and CNN, as well as interviewed on over 50 podcasts—including once before on this one.
    In this episode, we’re diving into her zone of genius with subscription models and discussing the risks and benefits of moving to a subscription or membership model. Listen in to learn what to consider before taking the leap, how to measure the success of your subscription approach, and how subscription models have changed not just the marketing behind a product, but also the product itself.
    You can find show notes and more information by clicking here: https://bit.ly/36er9qE

    • 36 min

Customer Reviews

4.7 out of 5
63 Ratings

63 Ratings

Caribbeangirlsf1234 ,

So insightful and entertaining!

I recently started listening to the Brainfluence Podcast and I've really been enjoying it. I own my own business and work in marketing and I love that this podcast offers a new perspective on a lot of topics related to what I do in both an insightful and entertaining way. Highly recommend!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur or marketer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Roger does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - by leveraging the neurological hardwiring and natural perceptions your customers already have 🙌. Highly recommend listening and subscribing!

GLR Writer ,

Great Guests and Great Insights

I listen to a lot of podcasts and Brainfluence is one of the few I listen to immediately when it shows up. Roger is a great interviewer (and author btw) and consistently does an excellent job of teasing out the most important nuggets of wisdom from every guest he has on his show. Episodes are short and packed with useful information. Give it a listen and I'm sure you'll agree.

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