13 episodes
The Brand Activism Podcast Christian Budtz
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- Business
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5.0 • 1 Rating
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This podcast explores the role of brands as a force for positive change in a world of climate crisis, careless consumerism and growing social inequality. Podcast host Christian Budtz speaks to brand innovators and thought-leaders who are at the forefront shaping new ideas, behaviours and business models for a sustainable future.
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Can Vodka Help Curb the Climate Crisis?
Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka. Host: Christian BudtzShort cuts: 04:15 The cultural connection between Finland and vodka06:00 The story of Koskenkorva Vodka12:00 The 'Drink Sustainably' brand platform 17:30 ...
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GANNI's Quest to Change Fashion for the Better
Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture. Host: Christian Budtz Short cuts: 02:25 Lauren's journey in fashion 08:30 The state of the fashion industry 15:00 How GANN...
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How Doconomy is Rewiring Capitalism for Low Carbon Consumption
Johan Pihl, Co-founder of Doconomy, shares the inspiring story behind the Swedish climate tech, which was named one of The World's Most Innovative Companies of 2022 by Fast Company. Johan talks about creativity, the deep urge to change the world and why testing ideas that aren't allowed is critical to tackle the climate crisis. Host: Christian BudtzShort cuts:02:30 Johan's view on creativity, advertising and innovation06:45 The story of how Doconomy started 12:00 J...
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Why We Need to Re-Design Everything to Save the Planet
Mark Curtis, co-founder of design agency Fjord, now Head of Innovation and Thought Leadership at Accenture Song, explains why brands must design better human experiences to enable the real behaviour change needed to combat the environmental crisis. Host: Christian BudtzShort-cuts:03:00 The story of why Mark co-founded Fjord /08:40 The three catalysts for innovation /12:30 Designing sustainable experiences / 18:20 Circularity as a business model / 24:30 Mark's key take-aways fro...
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How Unilever Is Using Its Scale to Drive Sustainable Change
Thomas Lingard, Global Sustainability Director at Unilever, provides a unique insight into how global companies can drive positive change. Thomas also talks about the power of brands, repairing capitalism, and the need for big hairy audacious goals in messy transformations.Host: Christian BudtzShort cuts:05:00 Unilever's Sustainable Living Plan / 10:00 How Dove & Hellmann's put purpose at the core / 13:00 Thomas' learnings from working with sustainability /17:00 Unilever's new s...
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How Food Tech Startups Are Making Our Diets More Sustainable
Jasmin Hume, CEO & Founder at food tech startup Shiru, is on a mission to change our global food system. Working at the intersection of tech, science, biology and creativity, Jasmin shares her fascinating vision of how we can fight the environmental crisis by redesigning foods.Host: Christian BudtzShort-cuts: 3:00 Jasmin's journey into food tech / 6:00 The idea behind Jasmin's startup, Shiru / 10:00 What's wrong with our food system today / 15:00 Jasmin talks about cli...