111 episodes

Hi! I'm Rachel, the Brand Boss.

I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss.

As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results.

I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve.

You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.”

I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success.

💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known.

If any of what you’ve just read resonates, then this is for you.
This...is The Brand Boss Show. 🎙️

🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.

The Brand Boss Show Rachel Jenks

    • Business
    • 5.0 • 15 Ratings

Hi! I'm Rachel, the Brand Boss.

I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss.

As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results.

I’ve lived firsthand the power of having the courage to OWN your difference and show up authentically for the people you serve.

You see, I believe that the purpose of Business is to solve problems and take care of real people...not mere “avatars.”

I've also lived most of my life believing that I had to hustle and grind my way to earn any sliver of success.

💡 Until I discovered working from rest...and tapped into greater success and fulfillment than I'd ever known.

If any of what you’ve just read resonates, then this is for you.
This...is The Brand Boss Show. 🎙️

🎧 New episodes every Tuesday. Ready for you to listen on the go, during your workout, morning commute, or wherever you listen to your favorite podcasts.

    The Law of Authenticity - with Bob Burg

    The Law of Authenticity - with Bob Burg

    For me to interview this week's podcast guest is quite literally a dream come true. 
    For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
    Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.
    While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
    It was also the first book my business mentor gave me very early on in my entreprenurial journey that has shaped how I do business ever since. 
    Listen in as Bob and I discuss the Law of Authenticity, what it really means, and the impact it can have on your business.
    Connect with Bob Burg: https://burg.com/
    Join the Go-Giver Community: https://thegogivercommunity.com/
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 31 min
    It's Not About You, But it Starts There - with the Planman, Bruce Weinstein

    It's Not About You, But it Starts There - with the Planman, Bruce Weinstein

    "This was all very foreign to me, but I just embraced it and jumped in!" - Bruce Weinstein
    These days many business owners find ourselves wearing an additional hat we didn't know we were signing up for - the role of content creator. "But with a business to run, how am I supposed to do that?" I've heard so many ask. 
    This week's guest is no stranger to that struggle. From building a successful personal brand and a podcast following, to navigating social media algorithms, AND running a successful insurance business... How does he juggle it all without going too crazy? (Well, except for maybe being Crazy Uncle Bruce...) That's what I'm asking the Planman! Listen in as my friend and fellow business owner Bruce Weinstein shares his journey and helpful insights he's learned along the way.
    And be sure to catch my episode on his Ask the Planman podcast next week for Part 2! 
    Are you ready to OWN Your Difference? Start here: https://bit.ly/ownyourdifference
    Connect with Bruce Weinstein, the Planman: https://asktheplanman.com/
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 33 min
    Fashioning Your Content Strategy - with Tawny Austin

    Fashioning Your Content Strategy - with Tawny Austin

    From RV renos, to tiny homes, to travel vlogging in Honduras, and fair trade ethical fashion - this week's guest is no stranger to the world of content creation. She and her husband, Luke, have built impactful followings across multiple channels both online and offline, and today she's sharing some of her insider tips with us! 
    Fun fact, I have had the pleasure of watching her journey from the very beginning and even as we recorded this, I learned so much! 
    It is my great pleasure to introduce you to my dear friend, and a BOSS  content creator, Tawny Austin. Listen in for her journey and powerful tips she's learned along the way on how to effectively fashion your content strategy - and see more results. 
    Connect with Tawny: https://www.instagram.com/tawny.austin/
    Are you ready to OWN Your Difference?: https://bit.ly/ownyourdifference
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 28 min
    What is Your Personal Brand?

    What is Your Personal Brand?

    So, what is your "personal brand" anyway? Sometimes in business and marketing, these terms just get thrown around, and it's not always clear exactly what it means and more importantly, what it does for your business. This week, I am diving into a short and sweet explanation that I hope will bring clarity as well as some practical tools to help you move forward.
    So what is your personal brand? Listen in. 
    Are you ready to OWN Your Difference? Let's chat: www.calendly.com/thebrandboss/ownyourdifference
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 11 min
    Cooking up Content - with Addison LaBonte

    Cooking up Content - with Addison LaBonte

    "Just go with what you know, and then go from there." 
    From a life-altering injury to a successful food blog nearing 100,000 followers, Addison LaBonte knows firsthand the power of content...and what it can do for your business. 
    She also understands how overwhelming it can feel at times. 
    Listen in as she shares her incredible journey and simple content creation strategies she's learned along the way. 
    Connect with Addison: https://organicallyaddison.com/
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 27 min
    Content Marketing vs. Social Media

    Content Marketing vs. Social Media

    Content Marketing? Isn't that just the same thing as social media? 
    Sometimes in Business, and in Marketing, these terms get kind of tossed around, and it can be confusing what they actually mean. 
    This week I'm bringing clarity and definition to help you understand what these are, why they matter, and help you decide which one may be the right fit for you.  
    Ready to get started? Book a free consultation: https://calendly.com/thebrandboss/discovery
    Connect with the Brand Boss: https://linktr.ee/thebrandboss

    • 29 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Rounnn ,

Powerful AND Practical!

I love how Rachel and her guests capture the intersection between personal identity and business practicality. We can’t separate who we are from what we do and how we serve others in doing it. The Brand Boss Show ties these things together really well. Do yourself a favor and check it out!

Fanapplebutt ,

Amazing!!

Rachel has a wealth of knowledge in branding but her unique ability to bring out the identity of a brand is so special and makes all the difference!

Dust Dizzle ,

Amazing content!

I have always been really interested in branding, but haven’t gotten around to taking a course or diving more into it. The Brand Boss Show is amazing at explaining what branding is. Rachel does an amazing job. She is AMAZING so you can trust her in your brand journey! Just start listening 🙌

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