The Brand Diaries is a new podcast from global marketing expert, branding strategist, coach and serial entrepreneur, DeShelia Spann.
Listen in as she talks with entrepreneurs, business leaders and branding experts on how to navigate the business of branding. Listeners can expect in-depth conversations about what it takes to build a strong brand, the challenges with maintaining it and even how to emerge from a failed branding experience.
The Business of Branding Healthy Hair Care
In this episode, DeShelia sits down with salon owners Ashley Brooks and Ashley Sanders of Ashley Squared, located in Durham, NC. Ashley Squared aims to educate clients on maintaining a healthy hair care regimen. Starting with a top-notch salon experience, Brooks and Sanders demonstrate proper tool usage to their clients and share product recommendations — all while providing an experience unlike any other. Listen as they share how they have built a strong brand in healthy hair care.
Building a Brand that Nurtures and Empowers
Episode 03: In this episode, we learn what it takes to build a brand centered around nurturing and empowering people working in one of the most vital professions today, education. DeShelia sits down with Evette Rawls, a nationally recognized expert in adolescent literacy, inclusive classrooms, Common Core State Standards, and integrating technology in the 21st-century learning. Evette’s Teacher Coach Series nurtures educators and attracts teachers with a diversity of thoughts, backgrounds, and experiences, who are ready to make a real difference in classrooms, schools, and beyond. During the show, DeShelia and Evette explore how her passion for helping teachers succeed transformed into a brand and platform that brings her to schools and classrooms all over the United States.
Fashion Branding: How one entrepreneur is building success with a handcrafted accessory line
Episode 02: In this episode, DeShelia chats with fashion designer Corey P. Speight to talk about how he’s created a successful brand in the handcrafted accessories space of the fashion industry. The owner and creative architect behind Pins with Personality by Pernell, Speight has taken a love for fashion and turned it into a booming business with clients around the globe. DeShelia and Corey talk about his early start, why branding is important to his business success, and his commitment to designing pieces that add fun and fanfare to any ensemble along with a pinch of the client's personality.
The Rebranding of Diversity, Equity, and Inclusion
Episode 01: In this episode, DeShelia sits down with Chioma Robertson Phillips, Affirmative Action (AA) Officer, and Program Manager for Cisco Systems. With over 20 years of experience in human resources as well as diversity and inclusion, Chioma brings a fresh perspective to a critical topic that is impacting businesses daily. And in many cases causing organizations to take a deeper look at how their brand aligns with their diversity & inclusion messaging. In this interview, DeShelia and Chioma talk candidly about the opportunities for companies, employees, and customers to become a part of the conversation. Also, they explore the concept of rebranding one’s approach and beliefs around organizational diversity and inclusion.
In the trailer of The Brand Diaries, marketing expert, brand coach, serial entrepreneur, and host DeShelia Spann highlights what you can expect to hear on the show. She explores the topic of branding — what it takes to build a strong brand, the challenges of maintaining it, and how to survive a comeback. Visit DeShelia’s website and get to know her better.
DeShelia Spann - The Brand Diaries Podcast
This is such a refreshing podcast. It seems to be very candid and caters to real life, real business and just realism around the globe. I plan to tune in as long as this podcast is in play.