Mosha Lundstrom Halbert is a Fashion Editor as well as the co-founder of Therma Kota, an outerwear brand she launched with her sister, Sophie Lundstrom Halbert, with help from their mom, Linda Lundstrom. Based in Miami, Florida, Mosha has lived in New York City and Toronto and has worked at prestigious titles including WWD, Footwear News, Flare, Elle and Fashion Television. She has also served as the associate fashion director at Hudson’s Bay Company and Lord & Taylor. She is a contributor to VOGUE and The Business of Fashion and appears on-air regularly on CBC's Q and CityLine. Mosha decided to join the other side of the fashion industry, this time as an entrepreneur, and launched Therma Kota in 2017. Today, the outerwear brand, thanks to its scandi-chic lines and versatility, has attracted the eyes of editors and savvy consumers globally.
Eva Hartling sat down with Mosha just before the Canadian Arts and Fashion Awards Gala in Toronto (for which Mosha sat on the judging panel). Listen to Moshe talk about her start in the world of fashion, what made her want to become an entrepreneur and what inspires and challenges her on a daily basis!