The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

  1. 3D AGO

    91: Level Up Your Listing: 2026 Recap And Being Named A Rising Star

    How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star! Time-stamps: What is Level Up Your Listing? (1:00) How LUYL 2025 changed my trajectory (4:28) Connections made at LUYL (6:47) Lodgify (26:29) Educational opportunities (27:57) Mindset work (33:10) I’m a rising star (37:06) Mentioned in This Episode: Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Episode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-brianna Episode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-game Episode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-real Victoria House: victoriahousesevierville.com Brian Hatcher: instagram.com/hatch_capital Katie Johnson: instagram.com/strlaw.with.katie Ben Wolff: instagram.com/iambenwolff Funk It Interiors: instagram.com/funkitinteriors Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    49 min

  2. APR 8

    90: Pricing Strategies for Short-Term Rentals & Tools To Keep Your Calendar Full

    If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools. Time-stamps: Implementing a dynamic pricing strategy (2:05) Adjusting price settings in PriceLabs (6:07) Far-out and last-minute pricing (10:23) Lodgify (12:30) Learning from the neighborhood data (13:47) Orphan day pricing (19:25) My strategy for when my calendar isn’t full (20:48) Mentioned in This Episode: Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify PriceLabs: hello.pricelabs.co/homepage/v1 AirDNA: airdna.co Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    29 min

  3. APR 1

    89: Could a Boutique Hotel Be Your Next Short-Term Rental Project?

    Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer. Time-stamps: Understanding myself and my business through human design (1:00) Quantum surfing and creating my own luck (7:20) My “boots on the ground” type of podcast (13:13) Short-Term Rental Acquisition Checklist (14:37) The story behind my partnership with Heather (15:30) Discovering my potential next project (17:10) Getting to see the potential (21:33) Considering a real estate asset and offer price (25:23) Historical renovation and the potential tax credit (26:45) Researching for the branding and marketing (29:02) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Episode 69 Buying for Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian The Action Academy: actionacademy.com Quantum Surfing with Monica Laurence: quantumsurfing.com Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    32 min

  4. MAR 25

    88: Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors

    Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process. Time-stamps: Introducing Brianna of Brianna Michele Interiors (1:33) Brianna’s initial reaction about designing Luna (5:28) Starting from scratch with the brand design process (9:29) The story behind Brianna Michele Interiors (13:58) How transformation of interior design for short-term rentals (16:39) Brianna’s property in Big Bear, California (18:48) Co-hosting Services (21:00) Bringing Luna to life through design (22:39) Designing an elevated space for families (30:48) The design research process (34:14) A glimpse inside working with Brianna (41:07) Brianna’s favorite design projects (42:42) How to be the best in your brand and market (46:57) Mentioned in This Episode: Co-hosting Services: brandandmarket.co/cohosting STR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguide Level Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-ga Stay At Elysian: stayatelysian.com Connect with Brianna: Website: briannamicheleinteriors.com Instagram: instagram.com/briannamicheleinteriors Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    52 min

  5. MAR 18

    87: Why Brand Strategy Is Important For Your Short-Term Rental

    Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental. Time-stamps: Brand overview (1:37) Property tagline (3:15) Mission statement (3:42) Brand values (4:53) Brand descriptors (7:16) Designed tagline (8:58) Guest profile (9:23) Unique value proposition (14:56) Messaging and stories (16:09) Now you’re ready for brand design (23:02) Mentioned in This Episode: Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnb Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    26 min

  6. MAR 11

    86: Building a Personal Brand vs. Property Brand for Your Short-Term Rental

    Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner. Time-stamps: Defining a personal brand (3:25) Building a personal brand as a short-term rental owner (9:34) Defining a property brand (13:48) Creating content for your property brand (15:57) One key difference between personal and property brands (17:24) You can have multiple brands (20:11) How personal and property brands can work together (21:39) Mentioned in This Episode: Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leader Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    27 min

  7. MAR 4

    85: Start With Brand Strategy: The Smartest First Step for Airbnb Success

    Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer. Time-stamps: Understanding brand strategy (2:51) Brand design before interior design (4:50) Doing the market research (5:20) Understanding your ideal client (8:26) Defining the guest experience (9:36) Naming your property (10:59) Selecting your color palette (13:46) The timeline for brand and interior design (15:52) What happens when you don’t have a brand strategy (20:38) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    27 min

  8. FEB 25

    84: How to Use Market Data to Build a Profitable Short-Term Rental with Heather Martini and Emily King of Data Led Designs

    What if your short-term rental could outperform the entire market it's in, before your first guest even checks in? In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping investors make smarter, data-driven decisions. We unpack how to choose the right market, how to select amenities that actually produce ROI, and how to design a guest experience that commands higher nightly rates and better reviews. Emily also shares the real numbers behind her Cary, North Carolina STR—and they are wildly impressive. Find It Quickly: 00:30 - Meet Heather and Emily 01:52 - Heather's Journey and the Birth of Data Led Designs 03:54 - Emily's Background and Role in Data Led Designs 05:14 - The Importance of Guest Experience in Short-Term Rentals 05:58 - Market Insight Reports: Customization and Client Collaboration 10:00 - Maximizing Investment in Short-Term Rentals 11:42 - Amenity Strategy: Quick Wins vs. Premium Positioning 20:01 - Navigating Established vs. Up-and-Coming Markets 23:38 - Navigating Local Regulations for Short-Term Rentals 24:56 - Handling Uninvestable Areas 26:22 - Market Insight Report for Cary, North Carolina 27:54 - Renovation and Amenity Strategy 32:19 - Guest Experience and Hospitality 38:32 - Impressive Occupancy and Revenue Numbers Mentioned in this Episode Cohosting with Ali: brandandmarket.co/cohosting-services Connect with Data Led Designs Website: dataleddesigns.com Reports: dataleddesigns.com/airbnb-market-research | Use the code "brandandmarket10" for 10% off any report. Instagram: instagram.com/dataleddesigns_str Instagram: instagram.com/bramble.cary

    48 min
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Trailer

5
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About

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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