The Brand Marketing Show

Catherine Langman
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 4d ago

    How To Plan SEO Content Your Customers Will Find In AI Search

    Is SEO still sitting in your eCommerce brand's "later, when I have time" basket?  While it's been waiting, the rules have changed. Your customers are now having long conversations with Google's AI before they buy – and it answers the general questions without sending them to your website. In this episode of The Brand Marketing Show, Cath Langman explains how AI search has changed what belongs in an SEO content plan for premium brands. She shares four steps for deciding which topics make the cut, including the best friend test – and why the brands that get recommended will be the ones who know their customer like their best friend. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes: https://www.productpreneurmarketing.com/episode-337/   Tags: SEO content planning, AI search, Google AI Mode, eCommerce SEO, content plan, premium brands, search everywhere optimisation, AI SEO, content strategy, know your customer, Brand Marketing Show

  2. 4d ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing Why Is America Different Than Every Other Country When It Comes to Guns? from The Oprah Podcast. Follow the show: The Oprah Podcast BUY THE BOOK!  The American Way of Killing by Malcolm Gladwell ⁠https://amzn.to/4jvQMuE⁠  Malcolm Gladwell - one of America’s foremost thought leaders - examines our country’s obsession with guns and the devastating toll gun violence has taken on our communities. In his new book, The American Way of Killing: The Invention of an Epidemic, Malcolm challenges some of our most deeply held beliefs about American gun violence: what we’re missing about the root cause of most violence, how modern medicine is obscuring the reality of the problem, why the answer might be more police—not less—and how we’ve lost sight of the historical context surrounding the Second Amendment. Oprah and Malcolm speak with a Chicago based E.R. doctor who lost 15 close friends and family members to gun violence. He teaches students as young as fourth grade how to treat a gunshot wound. This episode also offers some common sense solutions to a seemingly intractable problem. 00:00:00 - Welcome Malcolm Gladwell, author of “The American Way of Killing” 00:04:20 - European vs. American police 00:08:50 - Stats around more police 00:09:50 - Malcolm’s experience with guns 00:13:30 - Welcome Dr. Pratt 00:16:33 - Talking to kids about gun violence 00:19:15 - Changing gun violence 00:21:00 - Treating gun shot wounds 00:25:13 - The 2nd amendment 00:29:00 - Crime vs. violence 00:33:45 - Instrumental vs. expressive violence 00:40:00 - Are we learning from our mistakes? 00:43:00 - The gun problem is not unsolvable Follow Oprah Winfrey on Social: ⁠https://www.instagram.com/oprahpodcast/⁠⁠ https://www.facebook.com/oprahwinfrey/ DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast

  3. Oct 1

    The 5 growth leaks hiding in almost every premium brand

    Sales up, profit down? These are the 5 growth leaks we find in almost every premium eCommerce brand – and 5 questions to find yours. The RBA has lifted rates for the fourth time this year, but Australians haven't stopped spending. Retail spending is up on last year, and $82.6 billion was spent online in 2025. What's falling is profit. In this episode of The Brand Marketing Show, Catherine shares the five growth leaks that turn up again and again when we audit premium brands – with real, anonymised examples of what each one costs. Book a Brand Growth Strategy  Session:https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Show notes and sources: productpreneurmarketing.com/episode-336

  4. Sep 25

    How to plan Q4 for a premium eCommerce brand (without discounting your profit away)

    Black Friday early access emails started landing in September this year. Which is giving Coles and Woolworths putting hot cross buns on the shelf on Boxing Day. If your Q4 plan is basically one question, being how much do we discount and when do we start, this episode is worth a listen before you lock anything in. In this episode of The Brand Marketing Show, Catherine Langman walks through six steps to a Q4 that's actually profitable for a premium eCommerce brand. Only one of them has anything to do with Black Friday discounts. Covering the number that should be setting your ad spend all year round (and no, it isn't ROAS), a twenty-minute exercise that shows you where your real demand peak is, the five or six seasonal moments your customer moves through between now and February, why a banner across your existing images isn't a campaign, how to do Black Friday on purpose, and why January is a growth window rather than a hangover. Plus why Ezra Firestone's 2026 Q4 guide came as such a surprise. Marketing strategy for premium, founder-led eCommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/   q4 planning ecommerce, black friday strategy, ecommerce marketing australia, contribution margin, premium brand marketing, how to plan black friday, ecommerce without discounting

  5. Sep 18

    How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand

    Is your content getting likes but not sales? Here's why posting more won't make your brand more money, and how to create eCommerce content that actually sells.   Most founders aren't making too little content. They're making content that's used once and gone, and a lot of it is rushed, generic or obviously AI-generated. In this episode of The Brand Marketing Show, Cath Langman from Productpreneur Marketing explains what that costs premium brands in lost sales, profit and repeat customers.    She also shares the five-step Shelf-Life System for creating content that stops the scroll and keeps selling for months.   Listen to the full episode and read the show notes: https://productpreneurmarketing.com/episode-334/   Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk

  6. Sep 10

    How to plan an ecommerce promotional calendar for steady, profitable growth

    A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody runs before building a big sale campaign, what happens to revenue in the months afterwards, and seven ways to build an ecommerce promotional calendar that doesn't depend on four enormous weekends a year. Covers the peak-event model and what it genuinely asks of a business, why customers acquired on deep discount so rarely return at full price, the difference between discounts that change customers and discounts that select for different ones, and the energy cost of running a business built around peak trading events. Marketing strategy for premium, founder-led ecommerce brands that want profitable, sustainable growth. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/

  7. Sep 3

    I bought from a brand I'd wanted for months. I'll never buy from them again.

    I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a prediction about who's visiting it and what will move her, and when that prediction is wrong she doesn't object to the tactics, she just leaves. In your analytics that looks like an abandoned cart, which is why it usually gets diagnosed as a pricing problem and treated with more social proof. We cover why you notice high-pressure tactics before your customers can name them, what happens when a brand claims care and delivers extraction, how to tell whether your offer is rewarding a decision or arguing for one, and what a red carpet customer experience looks like from first visit through to the second month.   Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/ Full show notes: productpreneurmarketing.com/episode-332

  8. Aug 27

    Your revenue grew. Your profit didn't. Here's how to get it back.

    A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising accounted for one seventh of the decline. The other six sevenths came from her free revenue base — organic, direct, email and repeat purchase — growing just fourteen per cent while spend grew four times faster. In this episode I unpack why blended marketing efficiency is a leverage ratio rather than an efficiency metric, the three legs every profitable brand stands on, and why most brands have built all three out of rented material. Plus the three numbers to check this week that will tell you which of your legs is short. Growth strategy for premium, founder-led eCommerce brands. The Brand Marketing Show: https://www.productpreneurmarketing.com/podcast/ Work with us: https://www.productpreneurmarketing.com

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5
out of 5
7 Ratings

About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    350
  • Rating
    Clean
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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