The Brand Plan James Ellis and Marcus Body

***If you're excited to hear season two, be sure to tell Marcus Body and the team at ThirtyThree***
After 10 episodes of high-level and conceptual discussions, we end season one with some very tactical things you can do right now to support your talent strategy and employer brand.
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com

Having reviewed the data sources that go into an effective employer brand, what are some of the ways we can use data to evaluate its success?
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com

When building your brand, you need to tap internal and external sources of data to understand your target audience, your competitive set, and perceptions about you. In this episode, we talk data, but only in terms of the data you need from effective brand building.
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com

Do you reveal a brand or do you build it? Do you take an emergent bottom-up approach or do you start with what leadership thinks? The answer(s) are not obvious, because it might be that there is no "right" way to build an employer brand.
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com

It wasn't long ago that recruiting began to embrace what consumer marketing had to offer. From complex career sites and social media to CRMs and programmatic ads, recruiting and employer branding love stealing tricks from their better-funded brethren.
But should they?
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com

How do you explain employer branding to your boss? Or their boss? Or the exec team? Or the CEO? In this episode, we break down the different drivers of each of these audiences so you can tailor your message to each.
🚀 Marcus Body on LinkedIn: https://www.linkedin.com/in/marcusbody/
🚀 James Ellis on LinkedIn: https://www.linkedin.com/in/thewarfortalent/
About ThirtyThreeWe are a global employment communications business. An ideas company who creates inspiring communication strategies that enable organizations to build an emotional connection with colleagues and candidates. We create affection between companies and their people — the ones who work there and the ones who should but don’t know it yet.
We build, manage, market and maintain some of the world’s most valuable employer brands, helping organizations and their people thrive. Doing this well calls for a mix of research, planning, creative and technical knowledge, not to mention an expert understanding of everything from digital media and employer branding to graduate marketing and internal communications.
The word ‘passionate’ is often overused in our industry, but it’s an accurate description of the team here at ThirtyThree. It truly reflects our culture and the way we continually seek to innovate and outperform expectations. We don’t do clichés or gimmicks. We do challenge convention to make the right things happen. As a leader in our field, we are fortunate to attract the best talent the industry can offer and we continue year-on-year to get peer and client recognition where it matters.
Learn more at thirtythr.ee/us
About Employer Brand LabsYour recruiting and hiring become noticeably better when you stop chasing talent and attract them instead.
Employer Brand Labs specializes in helping companies with fewer than 1,000 employees define and activate their employer brand to create obvious outcomes to the business.
From lowering overall recruiting and agency costs, to increasing new hire quality, a well-activated employer brand makes every recruiter, sourcer, and hiring manager more effective.
Learn more at employerbrandlabs.com or subscribe to the world's largest employer branding newsletter at employerbrandheadlines.com