22 episodes

What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.

Tune in as we explore what it takes to build a truly strategic, heartfelt brand.

The Branding Lab Yvonne Ivanescu

    • Business
    • 5.0 • 3 Ratings

What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers.

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day. Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.

Tune in as we explore what it takes to build a truly strategic, heartfelt brand.

    14. Nailing Your Brand's Visual Style Online with Ben Rifken

    14. Nailing Your Brand's Visual Style Online with Ben Rifken

    You’ve established your brand foundations, and now what? How do you transfer all that into the online space?

    
In this episode, Ben Rifken and I discuss how to create and use content to communicate your personal and/or brand values. We talk about what goes into creating your brand’s visual style and how to hire the right people like photographers and/or videographers, to create imagery that seamlessly translates your brand vision, mission and values onto your website and social media.

    We end the episode by addressing tips on how to put together the perfect brand photoshoot and how to manoeuvre prices when you are on a budget.

    • 48 min
    How My Business BLEW UP in Two Months | Behind the Brand

    How My Business BLEW UP in Two Months | Behind the Brand

    Guess what, my business blew up in just two months of launching and I made over 6 figures with my launch. Actually, that's a lie, and it's a lie that is being fed to many entrepreneurs out there.

    The old narrative is that starting a business is hard. In fact, it takes at least 3 years for you to become profitable. But that has been replaced with a new narrative. A narrative that says that you can blow up your business in less than 6 months and easily make 6-figures, no problem. But the problem with that narrative is that it isn't telling the whole story.

    In this episode of Behind the Brand, we talk about how businesses just don't BLOW UP, and if they do, it's because of three very specific reasons.

    • 19 min
    13. Using Design Thinking in Branding with Juliana Reveiz

    13. Using Design Thinking in Branding with Juliana Reveiz

    What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and real-world experiments?

    In this episode, Juliana and I talk about the power of using design thinking in branding, specifically addressing each of the five stages of Design Thinking, which are Empathise, Define (the problem), Ideate, Prototype, and Test. We also talk about how Juliana implemented all five of these steps working with a limousine company during her time as an MA student studying Brand Management at Macromedia University in Berlin.


    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com

    • 52 min
    12. Developing Customer Personas with Shanna Dennis

    12. Developing Customer Personas with Shanna Dennis

    Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter?

    In this episode, Shanna and I talk not only talk about the difference between a commodity and a brand, and why you should strive to be the latter, but we also delve into the importance of creating and developing customer persona(s). We also touch upon the three different types of buyers every small business will come across and how you can serve them specific content depending on their needs.

    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 1 hr 11 min
    How to Prepare For A Crazy Successful Brand Photoshoot | Behind the Brand

    How to Prepare For A Crazy Successful Brand Photoshoot | Behind the Brand

    Deciding to invest in a brand photoshoot for your small business can be scary and in reality,
    it isn't as simple as pointing and shooting. In fact, a product photography photoshoot begins way before the actual photographs are taken.

    In this episode of Behind the Brand, we are doing things a little bit differently. This time we are chatting with Lucie Kirchnerová, a photographer and listener of the podcast, who wants to know a little bit more about what went into Now in Rio Swim's product photoshoot. We are breaking it all down and getting into the nitty-gritty on how to plan and prepare for your product photoshoot

    • 47 min
    11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter

    11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter

    Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offerings, instead, they’ve developed an emotional connection with their customers. But how do you create that connection?

    In this episode, Fabian and I talk about how you can create a brand that everyone falls in love with. We talk about three of his eight brand traits that will help any business transform into an admired brand. They are Story, Delight & Solidarity.


    Follow me on Instagram: https://www.instagram.com/yvonneivanescu/
    Visit my website: https://yvonneivanescu.com/

    • 54 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings