12 episodes
The Branding Podcast- An Entrepreneur's Guide Gabriel Aluisy
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- Business
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4.7 • 50 Ratings
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If you have a business, or you're thinking of starting a business, this is a podcast you NEED to subscribe to. You'll learn all the elements that make a great brand and attract loyal customers- from internal concepts like team building and creating core values to external ones such as the psychology of color in your advertising and logo designs. This show will help you set your business up for success and sustainability or give you the tools to turn your brand around.
The Branding Podcasts will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!
About the host - Gabriel Aluisy is the founder of Shake Creative, a branding and marketing agency in Tampa, Florida. He is the author of the bestselling book on branding, Moving Targets, Creating Engaging Brands in an On-Demand World. Gabriel has been featured on NBC, Entrepreneur, The Business Journal, podcasts and blogs as an expert on brand development and marketing. Follow Gabriel on Twitter at https://twitter.com/gabrielaluisy
Get more branding advice, and free gifts at http://brandingpodcast.com
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Change is Good - Episode 019
Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space.
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Best of 2015 Recap Show
Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.
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The Power of the Personalized Experience- Episode 017
The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.
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Avoiding a Marketing Disaster (Part 2) - Episode 016
Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.
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Avoiding a Marketing Disaster Part 1 - Episode 015
Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.
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Staying Authentic & Consistent - Episode 014
In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency.
Customer Reviews
High value, right to the point
What an excellent resource to get the wheels turning when it comes to developing our brands! I love Gabriel's straight, to-the-point advice and the legwork he puts in to create high value for every episode. I'm totally looking forward to many more to come!
-Nick Snapp
Good show!
Looking forward to more episodes.
Enjoyable and educational
This podcast has a warm and welcoming sense to it. I have listened to the first three episodes so far and get drawn in more and more as I go along. I like the "tips" that Gabe gives out and the real life examples he refers to. The content is *very* helpful.