Looking for simplified strategies to level up your branding and marketing? Tired of the regurgitated templates and one-size-fits all approach to running a business? The Brandmerry Podcast is here to deliver the personal branding and marketing strategies to help you create more income and impact by harnessing the power of your story and authentic voice.
Host, Michelle Knight, of Brandmerry is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact.
Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.
Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business.
Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine.
Learn more at brandmerry.com
56: 5 Things I'd Do Differently If Starting My Business Today
This year marks 6 years since I left my 9 to 5 (full-time) job for the entrepreneurial dream.
Has it been easy? Absolutely not!
Has it been worth it? You better believe it!
Every year, around the anniversary of my departure, I record an episode sharing my top lessons, and things I wish I would have known 6 years ago. Every year the tips are different (minus one), and I'm always amazed at what I've learned from the previous year.
The journey of entrepreneurship is not linear. You do not learn something, fix it, and everything just magically works. The benefit of entrepreneurship is growing, and if you're not open to the growing process you'll struggle.
Episode 56, gets personal as I share the top 5 things I'd do differently if starting my business today.
Listen in and learn from my experiences, or don't, that's up to you!
Tune in now to hear:
The #1 thing I wish I would have known, that has remained the same year after year, as I grow my business (it's so important)! What I would have done to speed up my timeline to paying clients, and what wasted most of my time when I was just starting it. The lesson I'm still working on today, and why it's always been a struggle.
55: Branding: What They Don't Tell You
Is there anything that feels more complex than branding? Based on my experience as a Brand Coach, I can tell you this is where most entrepreneurs feel lost!
Is your brand your content?
Is your brand your aesthetic and design?
Is your brand your website?
Is your brand your message?
How consistent does your brand REALLY need to be?
I've heard them all and more. Turns out it's all of those things!
Your brand is the overall experience and those elements make up your brand, but I get it - that is so not helpful!! That's why we focus on sharing the signature 6-Part Brand Framework for branding.
These 6 elements make up a strong AF brand! From there you can step into consistent marketing with ease, scale your revenue consistently, and build the business of your dreams.
But does branding stop there? Absolutely not. Once the foundation is set (see the 6 steps above for reference) it's about the trust-building process.
This is the step established brands forget.
Today on the Brandmerry Podcast, I'm sharing "What They Don't Tell You About Branding!"
Tune in now to hear:
The importance of not just building trust with your growing audience, but also maintaining it with your paying clients and customers. Why consistency in branding is not about the visuals, but focused on the overall experience and feeling your brand evokes. The #1 lie entrepreneurs have been told when it comes to branding!
54: Top Branding Mistakes to Avoid
I've been a Brand Coach, and branding expert for six years now.
I've worked with hundreds of entrepreneurs to help them build and launch their brands into the world.
I've supported hundreds of entrepreneurs who are seeking a more aligned brand, but don't know where to start or what to change with their existing brand.
And, during that time, I've identified a few key branding mistakes that most entrepreneurs are making.
These very mistakes keep them stuck behind the scenes of their business for far too long. New entrepreneurs wait months, if not years, to start marketing, and established entrepreneurs feels lost in how to move forward with their new aligned brand.
And since we're in the business of making the branding process easier for entrepreneurs, I wanted to share the Top Branding Mistakes to Avoid.
No matter where you're at in the branding process, it's essential you avoid these mistakes. Tune into Episode 54 of The Brandmerry Podcast to learn more.
Tune in now to hear:
The top 5 branding mistakes to avoid as an entrepreneur. Where I see most entrepreneurs go wrong when starting the branding process, and what to do instead. The critical role branding plays in the success of your marketing efforts and why "skimming" the surface just isn't enough.
53: Brand Storytelling Mega Episode
Brand storytelling changed my life.
Sounds like a bold claim doesn't it, but it's the truth.
When I started my business in 2016, I had zero idea of what I was doing. Although I felt confident in using online tools, like social media, I didn't know how to stand out, build a community, or get sales.
As you can imagine, this is not a recipe for success.
For months, I tried to build my brand without any luck. Honestly, it felt like wasted time as I didn't make any money in the process despite my best efforts. Then I discovered brand storytelling.
Six years later, a brand that feels so good, marketing efforts that have generated over 1 million dollars, and multiple features...I am so thankful for the effect of brand storytelling on my business and life.
Brand storytelling is my specialty and on episode 53 of The Brandmerry Podcast, I'm sharing, "How to Grow Your Business with Brand Storytelling!"
Today's episode is a deep dive into brand storytelling. After listening, if you would like to consume additional resources on the topic, be sure to check out my Brand Storytelling Guide here, and my YouTube channel with additional videos.
Tune in now to hear:
What makes brand storytelling so powerful when marketing your business online and the effect it has on the consumer buying process. How to craft great stories for business purposes, so you not only build a connection but also showcase authority and lead to higher purchase conversions. My top stories to get started with and examples for each, so you can feel confident incorporating brand storytelling into your marketing.
52: Daily + Weekly Tasks in Business
As a fellow entrepreneur and small business owner, I'm always looking for opportunities to manage my time wisely.
For me, it's about sustainable time management techniques. This means ways to simplify my workflow and focus, so I can do less more efficiently. In my mind, productivity isn't about doing as much as possible, it's about focusing on what is going to make the biggest impact on the growth of my business.
Sounds great, right?!
As I've grown my business from $0 to multiple 6-figures cash a year, I've determined that there are 3 daily tasks and 3 weekly tasks that help move the needle forward.
Even when life might demand more of me outside of my business, I can focus on these elements and know that I'm producing results.
If you do nothing else, focusing on these pieces will move your business forward.
Tune in now, to episode 52 of the Brandmerry Podcast, to learn 3 Tasks to Prioritize Daily AND Weekly in Your Business as an Entrepreneur.
Tune in now to hear:
The three things I focus on daily and weekly in my business that have made the biggest difference in the amount of work I'm able to get done in a little bit of time. How my 3 daily goals make sure I'm hitting all my marketing goals as an entrepreneur, and contributing to my brand being seen and paid consistently. What a CEO day is in my business, and how you can create a similar day to clean up the back office of your business.
51: Short-Form Video, Trolls and ROI
SFV, or short-form video, is all the rage right now in marketing. Consumers want it, and platforms are rushing to meet that demand.
Think videos on TikTok, Instagram Reels, Pinterest Idea Pins, YouTube Shorts, and more. And as this type of content becomes more and more in demand, entrepreneurs and small business owners are trying to discover how they navigate creating this type of content and staying authentic and on-brand.
As a Brand Coach, this was my top priority when starting to experiment with short-form video content for my business. It's also something we desire for our clients, which is why we recently created a new training inside of Brandmerry Academy dedicated to this type of content.
The reality is, despite how you feel about short-form video content, it is here to stay. In fact, we're seeing how this type of content is shaping the future of social media platforms by encouraging more SEO (search engine optimization) and SEO content.
For us at Brandmerry, this is an amazing thing, because we specialize in evergreen search engine optimized content.
In today's episode, of the Brandmerry Podcast, I'm sharing more about Short-Form Video Content: What you need to know!
Tune in now to hear:
What short-form video content is and what it is not, and how to set your brand up for the best ROI and success by choosing your topics. Why aiming for a viral video should not be your goal as an entrepreneur and a real-life experience I had when one of my IG Reels hit 80k views. How to handle the trolls and continue to show up and share your voice and expertise with those that need it most.
I found Michelle on Pinterest and then discovered this amazing podcast! I’m so grateful to have stumbled into her space on the internet and have taken action on so much I’ve learned here! This is one of my favorite podcasts to follow.
I’m don’t remember how I found Brandmerry, I’ve not even engaged very much. (Email list and follow on insta) I first opened the podcast to listen to the About Me page - so great!!! This is now gonna be a go-to for my marketing tips and reminders.
Michelle is a Trojan horse- You Get Even More Thank You Think
Michelle is one of my favorite marketing/branding consulting platforms. As someone who runs multiple platforms, I love her strategies because she refreshes my focus to make sure I don’t get lost in the “doing weeds”. I am so grateful for her insight and this podcast that I can listen to while I work, clean, and drive!