The Brassy Broadcast with Jen Edds

Brassy Broadcasting Co.
  • 4.3 (30)
  • MARKETING
  • UPDATED MONTHLY
The Brassy Broadcast with Jen Edds

The Brassy Broadcast has evolved from a strictly music business related podcast into an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

  1. MAR 16

    195: Pause, Pivot, or Put Your Podcast to Bed: What to do when you don't love your podcast

    Have you ever found yourself standing at the crossroads with your podcast? That quiet, empty intersection where the path forward isn't clear? The road stretches in three directions. One road continues the miserable soul-sucking journey of producing your podcast even though the spark is gone.  Another veers toward a pivot - changing direction while keeping your momentum.  And the third... well, that's the road that lets you put it all to bed and walk away. That once-brilliant bright idea for a podcast that would change the world, or at least get you more clients, has become cumbersome. The thought of sitting down to record another episode fills you with dread instead of excitement. This has been my dilemma for weeks - loitering at the crossroads of whether to pivot and move in a different direction, miserably move forward, or put this baby to bed. If you’ve ever felt like you were at a crossroads with your podcast or some other creative project, give this a listen.   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    14 min

  2. MAR 2

    194: The Video Podcast Debate: Considerations for Business Owners

    Is hopping onto the video bandwagon necessary for your podcast success or just an overhyped distraction? This episode has some key considerations to get you thinking about strategically adding, or not adding, video as a podcast format.   Chapters (00:00) Are you feeling pressured to add video to your podcast? (01:53) Questions to ask yourself BEFORE adding video (03:47) Strategic considerations for starting a video podcast (05:01) An alternative approach to a video podcast   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    7 min

  3. JAN 25

    193: A Grateful Podcast Growth Strategy

    How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends? I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to stop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work. The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead. How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends? I’m sharing a Grateful Dead approach to building your podcast audience. The Dead didn’t rely on an algorithm to build an audience. Learn how to strop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work. The song I’m playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.   Chapters (00:00) The question do you need to ask to grow your audience (01:31) How are you delivering on the promise of your podcast? (03:27) Creating a community of fans (05:57) How to expand your audience   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    8 min

  4. JAN 18

    192: How to Make Your Podcast Stand Out to Build Your Brand

    How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners?  Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.   Chapters (00:00) How Do You Make a Podcast That Stands Out? (01:22) The Difference Between Differentiation and Positioning (03:17) How Do You Position Your Podcast in the Mind of Your Listener? (05:00) How Does Your Show Answer These Questions? (09:55) Action Step to Make Your Podcast Stand Out   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    12 min

  5. JAN 12

    191: to Write a Podcast Intro that Hooks Your Audience

    Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time.  If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.  In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro that hooks your audience. Then I'll give you a practice so you can start writing your own irresistible podcast intros! (00:00) Is your intro killing your episode? (01:00)  Is your podcast intro outdated? (02:00) How to grab attention and speak directly to your audience (03:00) Why should they care or listen to you? (04:12) What are you promising in your episode?   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    11 min

  6. JAN 3

    190: Attracting the RIGHT Clients with Your Podcast

    Are you attracting the RIGHT clients with your podcast? Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series. Learn three practices to clarify the content you need to create to attract the right clients for you. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    8 min

  7. 12/27/2024

    189: Starting a Podcast for Your Business in 2025

    Starting a podcast for your business this year? A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.”  The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business. In this episode, I’m walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.” This is a valuable exercise whether you’re just starting your podcast or you’ve been podcasting for a while and you're ready for a refresh. Get clarity before you do anything. Chapters (00:00) Don’t skip this crucial step in your podcast planning (01:04) The importance of knowing your podcast purpose (03:25) The 5 Whys Exercise   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    8 min

  8. 12/21/2024

    The Basic Broadcast Podcast Series Trailer: New Series - So What?

    The Basic Broadcast Podcast series launches on December 27th. So what? In this upcoming series, we are diving into the essentials of podcasting, focusing on clarity, consistency, and connection. These three core elements impact every area of your podcast. Forget about tips, tricks, and growth hacks; this podcast is all about foundational practices and processes from someone who's been in the trenches for over a decade.  Expect short no-frills episodes and the occasional song.  Are you ready?  Watch the podcast in Spotify and YouTube or listen in your favorite podcasting app.   Chapters (00:00) The Basic Broadcast new podcast series is coming soon - So What? (01:19) What this podcast series is not (02:56) Podcast format and expectations (05:00) Your first podcasting practice exercise   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

    6 min
See All (195)

Trailers

4.3
out of 5
30 Ratings

About

The Brassy Broadcast has evolved from a strictly music business related podcast into an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us.

Information

More From Brassy Broadcasting Co.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada