43 episodes

The world is waking up to the power of crypto. We are seeing this with new NFT and token launches everyday - all using blockchain technology. Season 4 of The Brave Marketer Podcast will focus exclusively on how crypto companies are becoming more mainstream and leveraging this exciting moment in time.

We’ll cover topics like: NFTs, DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands will share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most influential crypto brands.

The Brave Marketer Brave Software

    • Business
    • 4.9 • 25 Ratings

The world is waking up to the power of crypto. We are seeing this with new NFT and token launches everyday - all using blockchain technology. Season 4 of The Brave Marketer Podcast will focus exclusively on how crypto companies are becoming more mainstream and leveraging this exciting moment in time.

We’ll cover topics like: NFTs, DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands will share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most influential crypto brands.

    Crypto.com Believes That “Fortune Favors The Brave”

    Crypto.com Believes That “Fortune Favors The Brave”

    Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA. 
     
    In this episode we discuss:
    The importance of having a consistent, single message when reaching a global audience Why telling great stories will always remain a top marketing strategy What differentiates Crypto.com’s NFT marketplace and its future applications  How Crypto.com is leveraging the power of word of mouth marketing.   
    Guest Bio: 
    As the CMO of Crypto.com, Steven Kalifowitz and his team have led the mainstream adoption of crypto around the world and elevated the conversation about crypto, most recently with a global campaign featuring Matt Damon, and the renaming of the Staples Center to Crypto.com Arena. A two-time Emmy Award winner, Steven began his career in the film & TV industry and has spent over two decades working with the world's most popular platforms, brands, and content around the world.
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    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
     
    Music by: Ari Dvorin

    • 29 min
    How Solana Looks at DeFi and Leads Crypto Marketing with the Community in Mind

    How Solana Looks at DeFi and Leads Crypto Marketing with the Community in Mind

    Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application.  In this episode we also discuss:
    Ways that crypto marketing differs from traditional marketing How Web3 is the future of crypto advertising Why Matty thinks Crypto is having its ‘iPhone moment’ Market factors in educating consumers and sparking interest in crypto Underscoring the importance of the Brave and Solana partnership (announced at WebSummit in Portugal)

    Guest Bio: 
    Matty Taylor is the Head of Growth at Solana Labs, and has been obsessed with cryptocurrency ever since he wrote his undergraduate thesis on the economics of Proof-of-Work consensus mechanisms. Prior to his role at Solana Labs, Matts worked at 0x and Square.
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    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
    Music by: Ari Dvorin
     

    • 28 min
    Cutting the Jargon and Making Crypto Accessible to the Masses

    Cutting the Jargon and Making Crypto Accessible to the Masses

    Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding.  
    In this episode we discuss: 
    Broader applications of NFTs outside of just art and collectibles Opportunities for the creator economy with DAOs Using innovation and marketing channels for a Web3 world Creative NFT collaborations with musicians like deadmau5  
    Guest Bio: Chris Gent is an award-winning marketer and entrepreneur and currently the Global Head of Brand Strategy & Partnerships at the NEAR Foundation. 
    Chris has worked with leading traditional and blockchain brands including Breaker (formerly SingularDTV), First Republic Bank, Harman International Industries, Infiniti Motor Company Ltd, Johnson & Johnson, Keds, Nielsen, Novartis, Prestige Brands, Stanley Black & Decker, and Tezos.
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    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
    Music by: Ari Dvorin
     

    • 24 min
    Digital Asset Ownership and Gaming in the Metaverse with Splinterlands

    Digital Asset Ownership and Gaming in the Metaverse with Splinterlands

    Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate. 
    In this episode we discuss:
    Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world Utilizing community building platforms like Discord to grow an audience Creating demand with scarcity and how the economics of NFTs differs to the real estate market  Ways they marketed their game on a lean budget in the early days  His predictions for the future of blockchain, gaming, crypto, and NFTs

    Guest Bio: 
    Dr. Jesse “Aggroed” Reich, CEO at Splinterlands, was a chemistry professor before launching a successful career in the educational software industry.  A lifelong gamer, Aggroed both played games and created them as a hobby. In 2016, he started using the blockchain-based blogging platform steemit.com to have an immutable place to free write on topics he wanted to investigate. 
    Together with Matt Rosen, they created and cofounded the Splinterlands game in 2018 which is now one of the largest Dapps in the world. 
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    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
    Music by: Ari Dvorin

    • 29 min
    Crypto Philanthropy: Using Crypto as a Force for Good

    Crypto Philanthropy: Using Crypto as a Force for Good

    Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider.
    We also discuss: 
    The rise of NFT driven donations (Care.org, Jack Butcher, Twitter) The goal of Crypto Giving Tuesday and examples of fundraising campaigns that have raised hundreds of millions of dollars for charities How Brave users can donate their BAT, Bitcoin and ETH Case Study: How Nexo and The Giving Block raised $25K for the ‘Save The Children’ campaign by using Brave Ads.

    Guest Bio: 
    Duke Kim Director of Crypto Partnerships at The Giving Block, an organization makes it easy for nonprofits to accept cryptocurrency donations and for users to donate in a more tax efficient way.
    -------------------------------------------------
    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
    Music by: Ari Dvorin

    • 20 min
    The SuperRare Creator Economy: Crypto Art and NFTs

    The SuperRare Creator Economy: Crypto Art and NFTs

    David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace. 
    We also discuss:
    How SuperRare is creating marketing moments that go viral while also empowering artists  Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare’s top channel for driving new business and how they measure its impact Ways the fashion and entertainment industries can leverage crypto Guest Bio: 
    David Feinstein, Head of Partnerships at SuperRare – the premier digital art marketplace in the NFT world that is often compared to the new aged Christies x Sothebys for the traditional art market. David leads their partnerships and works with top brands and agencies to bring NFTs + cryptoart to the masses and through empowering the artists and collectors of the SuperRare community. 
    ------------------------------------------------
    About this Show:
    The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 
     
    Music by: Ari Dvorin

    • 31 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

rohsaurus ,

A new perspective into the world of marketing

Danny and his podcast shines a new light on the world of marketing. I really enjoyed Danny's conversations with people who actually work in the industry and are trying out new techniques that respect people's privacy and are really effective. I've also learned a thing or two about marketing myself, so thanks for that!

Tryepisreal ,

I love this podcast!

I've really been enjoying this podcast for some time now! I love the Brave browser and how much this podcast enlightens me to be a Brave marketer!

1razoredhe ,

Great Content

I love this podcast! After using the brave browser for several months I found this podcast and am always intrigued with the different thoughts that the guests share, if you want to get some ideas on how to make your business stand out or just simply want to learn more about digital advertising and brand marketing this is a great podcast to add to your list.

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