The Brave Marketer Brave Software

Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they’re decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately.
Key Takeaways: 
Data protection and working with vendors who value privacy respecting features
Ways that NFTs can build advocacy, utility and loyalty
The role that family plays in career growth and importance of soliciting feedback
Guest Bio: 
Danny Wright, Chief Brand Officer, and Eddie Satterly, Chief Technology Officer of OneOf - a platform building consumer-friendly Web3 software. 
Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Formerly, as the Chief Brand Officer at Adweek, Mr. Wright was charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek. Currently, as Chief Brand Officer of one of, Mr. Wright leads the company’s efforts to deliver a custom marketing SAAS platform using cutting edge Web 3 technology to amplify loyalty, commerce, data and engagement for consumer brands.
----------------------------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 
Music by: Ari Dvorin
Produced by: Sam Laliberte

Robert Lund, Co-Founder and Chief Creative Officer at Studio TBD, discusses their decision to make their cannabis company Web3 native from its inception. He also shares the biggest opportunity that media agencies have in supporting crypto and Web3 companies.
Key Takeaways: 
Navigating advertising regulations while marketing a cannabis company


How the War on Drugs has impacted how cannabis is produced


How advertising differs in Sweden (where Robert has spent most of his career)


Why strategic communications is the biggest talent gap in Web3 
Guest Bio: 
Robert Lund is the Co-Founder and Chief Creative Officer at Studio TBD.  With a background in advertising, branding, creative development and design strategy, Robert has been leading creative endeavors and departments at some of the most prominent agencies in the creative industry in both Europe and the US.
----------------------------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 
Music by: Ari Dvorin
Produced by: Sam Laliberte

Will Haire, Co-Founder of BellaVix, shares the tactics they’re currently employing to help our brands scale on marketplaces like Amazon including the step-by-step process they used that landed them being featured by Amazon as one of the best launches on their platform to date!


Key Takeaways: 
How their advertising strategies have changed since the market dip (more focus on profitability and operational efficiencies) 
Ways they’re leveraging influencers and viral content to unlock TikTok as an advertising channel
Limitations and opportunities of Chat GTP for  e-commerce marketers


Guest Bio: 
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. 
 
Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. 
----------------------------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 
Music by: Ari Dvorin
Produced by: Sam Laliberte
 

Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand. 
Key Takeaways: 
What Web2 and Web3 marketers can learn from each other
Marketing in a downturn and getting scrappy with emerging technologies like AI 
How to find and target the right communities based on who you’re serving
Decentralizing your own brand values and identity
Guest Bio: 
Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more. 
She’s a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world.
----------------------------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 
Music by: Ari Dvorin
Produced by: Sam Laliberte
 

Marketers everywhere are getting creative - they’re being asked to do more with less, and rising to the challenge.
In this new season of The Brave Marketer Podcast, we’re exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy.
Every Monday you’ll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Together, we’ll find out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty.
----------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what’s ahead.
Music by: Ari Dvorin
Produced by: Sam Laliberte

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics.
Key Takeaways: 
Metaverse Fashion Week and the role that art plays in Decentraland
Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation
Doritos Case Study: How they built and marketed a 3D immersive experience for this year’s Super Bowl brand activation
How brands have complete freedom creativity when renting or buying virtual land and how to get started
Guest Bio: 
Marja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment.
----------------------------------------------------------------------------------------
About this Show:
The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3  and the metaverse. 
Music by: Ari Dvorin