13 min
The Brewing Backlash Over Rewards Programs Knowledge at Wharton
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- Business
Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar.
Hosted on Acast. See acast.com/privacy for more information.
Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar.
Hosted on Acast. See acast.com/privacy for more information.
13 min