Podcasting for Small and Local Business Christy Haussler

I’m filling you in today on specific steps you can take to get more local traffic to your business than you ever thought possible. Join me to learn more about improving your Google SEO!
Show Highlights:
How to use your “Google My Business” listing to get the most out of itWhy improving your Google SEO will get your business in front of more people; the traffic is there, but do they see you?How Google gives “extra bonus points” when you put out a blog post regularlyTips to drive natural SEO traffic to your website (without creating original content):Use your previous blog posts to create audio for podcast episodes.Reversely, take previous podcast episodes, have them transcripted, and post them to your website as blog postsHow you become less victimized by the changes in paid ad policies to Google, Facebook, etc. by repurposing content from one format to the other
Resources:
Let us help make your podcast more than you’ve imagined! If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com. 

Content creation can be an overwhelming part of the podcast process. What content should be free, and what should be paid for? I’m sharing hacks you need to know to add value for your listeners and make your podcast profitable. Join me as I clarify the options and point you in the right direction. 
Show Highlights:
Why you shouldn’t give all of your content away for free Why you need to “hold a little back” when you create new contentHow to have new added value content without a huge time commitment:Use the pre-chat with your guests for behind-the-scenes content.Record a bonus content chat after the podcast interview,The key is to create multiple pieces of content to archive as you go along.How to use one guest interview for three separate supplemental pieces of contentThese additional pieces can be used on a membership site or in a private, paid podcast feed.Knowing how to stock your toolkit when you start your podcast can help you make the most of your free content and paid content.Christy’s tip: As you create content, hold back AT LEAST as much content as you give away for free.

Resources:
If you need help with launching, strategies, or podcast production, contact us: www.teampodcast.com.  
The #1 critical key for success in your podcast is your podcast name. Name it once and name it right. Check out my Podcast Naming Secrets at www.teampodcast.com/name.  

Listen, you've got your own local business. Why in the world do you need to take time out of it to build your own platform with a podcast? Well, today I'm going to tell you all about the reasons why the most important reason is because it's gonna save you money in the long run. 
Taking the time to create your own podcast allows you to build your own platform. 
The Benefits of Platform BuildingYou build your largest organic traffic source for your business.You can spend less money on advertising.You can own your traffic and not get restricted from it.
Why Paid Traffic is So Problematic for Small BusinessesIt seems like every paid traffic option for small businesses has a really obscure ROI. You don’t need another traffic source where you can’t determine what sort of ROI you are getting from your ad campaigns.
Shift Your Marketing Budget to Content MarketingMost businesses that we build podcasts for, shift some of their marketing budgets to creating a podcast and that way they don’t have to create a completely new budget for podcasting.
Podcasting is marketing, so it makes perfect sense.
Using Content to Find New CustomersBy using content to jump in front of traffic that is looking for your solutions, you can find tons of your ideal customers.
When your ideal customers go to Google or YouTube to search for a solution to a problem, they are using intent based search and they pay more attention to your solution.
If you are just trying to market on social media, you have to do a pattern interrupt to pull them away from their mindless streaming. Most of the time, they aren’t going to social media to get answers, so it’s harder to get them to respond to your marketing messages. 
The more of your marketing you can move to intent based search, the higher your conversions will be.
Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!

Podcasts are a great way to engage your customers, and share interesting information with them. They can help you build lasting relationships with your clients and provide an avenue for customer feedback.
Podcasts also offer a unique opportunity to reach new potential customers through appealing to a global audience.
There is no denying that podcasts have become very popular in recent years, but many small business owners struggle when it comes to coming up with content ideas for their podcast episodes.
To make this process easier I am going to share the 5 Pillars of Podcast Content Creation:
1) PeopleSharing your origin story for becoming a business owner, as well as introducing your audience to the people behind your business will build loyalty. After all, your people - the human capital of your business - are the greatest asset your business has.
2) ProcessesNo matter what type of business you have, much of what separates you from your competitors has to do with your processes. It could the processes you use to ensure quality work is being done, or it could be the processes you use to manufacture or create high quality products for your business. Sharing these unique aspects of your business will help differentiate your business from all of your competitors.
3) ProductsWhether you are making your own products or selling products created by others, highlighting the uniques aspects of the products that you carry can be interesting to your customers, as well as educational. The more you can explain why you use the raw materials that you choose, or why you source products from certain vendors, the more it will endear your customers to your products.
4) ProblemsShowing your customers the problems you solve for people just like them is incredibly important. Sometimes you can educate your customers about small aspects of these problems that they can solve for themselves without having to call on you. The more you can educate your customers, the better your customer will become.
Giving your customers actual case studies or before and after images of the way you are making their lives better will help solidify in their mind that they should call you when they have this exact problem arise.
5) PromotionsIt's your podcast and you absolutely have permission to create promotions to share with your audience.
The more dependent you can make your audience on actually promotions and specials you offer through your podcast, the less money you will have to spend on advertising.
By controlling your messages to your customers via your own platform, the lower your advertising costs will be. Since much of what you spend on advertising has an unknown ROI, it only makes sense to minimize your costs by building out your largest source of organic traffic to your business - your podcast!
In conclusion, I hope you find these content ideas helpful in creating new podcast episodes for your own business! Remember: People, Processes, Products, Problems and Promotions are all important pillars of content creation when it comes to podcasts - so make sure they're a part of every episode you publish!
Need help launching your podcast? We're here to help! Just visit Team Podcast to learn more!

It seems like everyone is creating content these days, but is all content created equal?
There are so many different types of content - audio, video, live-streaming, blog, vlogs, etc.- that is can be confusing to know exactly what a podcast is and why it's different than all the other channels.
Podcasts are defined by their unique RSS feeds. In order for a show to be a true podcast, an RSS feed must be present.
Uploading videos to YouTube does not require an RSS feed.
Livestreaming does not involve an RSS feed, so it is not a podcast.
Don't get me wrong, videos uploaded to YouTube can be repurposed into a podcast, just as videos uploaded as livestream sessions can.
A podcast that has an RSS feed can be either video or audio, but most commonly, they are audio podcasts.
Creating an RSS feed has gotten a lot easier over the last 10 years. Now, we simply set up an account with a podcast hosting company and they create the RSS feed that is compliant with all distribution platforms, and they host those chunky audio files.
Then you distribute that feed by submitting it to Apple Podcasts, Spotify, iHeart Radio, and tons of other places.
Each time you publish a show, your RSS feed is then updated across all platforms.
You can expect to pay around $20 a month for your podcast hosting service.
We recommend Captivate.FM for podcast hosting. You can get a free trial of the service here.
You can gain a worldwide audience for your show by distributing it across all of the main podcasting destinations.
If you are wanting to develop an online audience around your products or services, you can easily set it up so that your podcast can build an online platform to begin generating revenue online.
Besides a podcast host, you just need a little bit of hardware to begin a podcast.
USB mics have come a long way and some of the best mics are:
Shure MV7 - $249
Rode PodMic - $99
ATR 2100X - $99
If you are recording more than one person on a computer, you can't connect to USB or USB-C mics to one computer, no matter how many USB ports you have. So you will need an audio interface to make this type of recording happen.
We recommend this interface:
Scarlett Focusrite 4i4 - $229

The success of your local business podcast is directly proportional to the success of your marketing campaign.  
We are blazing new trails by building local business podcasts as a way to achieve your business goals.  
In this episode, I lay out an effective marketing plan.  You are only limited by your creativity, so take this plan and take action.
 
This podcast is sponsored by Team Podcast.  The one stop shop for all your podcast support!
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