873 episodes

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

The Brutal Truth About Sales & Selling - B2B Social SaaS Cold Calling Advanced Hacker Sales & Selling B2B

    • Business
    • 4.8 • 1.1K Ratings

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

    THE SECRET TO LEVERAGING EXECUTIVE TO CLOSE HUGE DEALS FASTER

    THE SECRET TO LEVERAGING EXECUTIVE TO CLOSE HUGE DEALS FASTER

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    THE 3 THINGS THIS REP DID TO BECOME GREAT AT B2B SALES

    THE 3 THINGS THIS REP DID TO BECOME GREAT AT B2B SALES

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    THE #1 THING EVERY A-PLAYER NEEDS TO CRUSH THEIR NUMBER

    THE #1 THING EVERY A-PLAYER NEEDS TO CRUSH THEIR NUMBER

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    THE SECRETS TO BECOMING UNSTOPPABLE IN THE HARDEST OF B2B SALES

    THE SECRETS TO BECOMING UNSTOPPABLE IN THE HARDEST OF B2B SALES

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    DO YOU HAVE THIS MASTER SKILL TO LEARN WHAT IS REALLY GOING ON?

    DO YOU HAVE THIS MASTER SKILL TO LEARN WHAT IS REALLY GOING ON?

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

    HOW TO BUILD AN A-PLAYER MINDSET AND CRUSH IT IN B2B SALES

    HOW TO BUILD AN A-PLAYER MINDSET AND CRUSH IT IN B2B SALES

    Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
    Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
     
    Email me additional questions: briangburns@me.com
     
     
    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,
     
    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
     
    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.
     
    It would pay for itself if I closed only one new deal of $X value.
     
    Please let me know by Friday if I can move forward with this 1 year course.
     
    Thanks,
    ME
    Here are some student interviews from the courses:


    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth
     
     

     
     

    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry
     
     
    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2
     
     
    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Burns SALES PODCAST

Customer Reviews

4.8 out of 5
1.1K Ratings

1.1K Ratings

methwo ,

Please add guest information to your episode descriptions

Hi, I just found your podcast and am so far loving it! However, it would be extremely helpful if you would actually put information about the episode itself, guests, etc. rather than just a general pitch for your products in the episode description so your listeners don’t have to dig through the episodes or relisten skipping around the entire thing to try to find the name and information for the guest. Thank you.

Templelistener ,

Promote your guests!

I’ve never seen a show with so little sharing of guest info. The show is all about the host. Even in the show notes, it’s all about the host. Does not even mention the guest name anywhere that I can see. This is unbelievable. The host does a good job in the interview process. It stops there.

Bill Parlaman ,

My new favorite sales podcast

I love the way Brian teaches in a no nonsense real life scenario way. I learn something new I can use in my business in each episode and I love the way Brian frames the call in the beginning and summarizes at the end.

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