169 episodes

"The Builders" Podcast is designed for those that are 'building' stuff on the web. Whether that's building a business, an agency, building teams, building products, services.. or building websites.. if it's related to building something, it's fair game. Support this podcast: https://podcasters.spotify.com/pod/show/the-builders/support

The Builders Matt Levenhagen

    • Business
    • 5.0 • 7 Ratings

"The Builders" Podcast is designed for those that are 'building' stuff on the web. Whether that's building a business, an agency, building teams, building products, services.. or building websites.. if it's related to building something, it's fair game. Support this podcast: https://podcasters.spotify.com/pod/show/the-builders/support

    Randy Wilson - Harnessing Desire, Discipline, Self-Education and Preparation for Success

    Randy Wilson - Harnessing Desire, Discipline, Self-Education and Preparation for Success

    In this enlightening episode, Randy Wilson delves into the crux of transforming life's challenges into stepping stones for growth. His candid discourse encompassing opportunity, preparation, and the pursuit of genuine desires resonates with anyone standing at the crossroads of personal and professional evolution. Randy's tale, starting from an unexpected career setback to finding solace and direction in self-education, serves as an inspiration for self-driven improvement.

    Randy's region-centric upbringing in the Midwest laid a foundation for work ethics, however, it left him unprepared for the curveballs of corporate unpredictability. His pivot from corporate life to self-reliance showcases a quintessential journey of American entrepreneurship.

    He emphasizes the pivotal role self-learning plays in recognizing and seizing opportunities. Through his podcast, Rich Mind, Randy seeks to echo timeless values of resilience and lifelong learning, making his narrative particularly engaging for those in their decisive years of personal development.

    Key Takeaways:


    The store closure that prompted Randy to seek control over his destiny through self-education.
    Randy's realization that resenting past influences is unproductive and that self-improvement is continually achievable.
    The importance of discipline and presence in positioning oneself to capitalize on arising opportunities.
    His motivation for the "Rich Mind" brand is rooted in providing generational value and personal experiences that resonate universally.
    How Randy leverages his podcast as a medium to impact lives positively and drive change at an individual level.


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    • 1 hr 4 min
    Ben Johnson - Legacy to Leading-Edge, Tailored Tech Solutions, Modernizing Businesses

    Ben Johnson - Legacy to Leading-Edge, Tailored Tech Solutions, Modernizing Businesses

    In this dynamic episode of the builders, host Matt engages with Ben Johnson, the innovative CEO behind Particle 41, to unravel the complex interplay between technology, entrepreneurship, and business growth. The dialogue opens doors into the formulaic aspects of transforming ideas into executable and profitable business ventures, with Ben underscoring the vitality of thorough market research and entrepreneurial adaptability.

    The conversation covers the nuances of business strategy, market segmentation, and the importance of addressing industry needs with a creative touch. Pondering the technological advancements since the days of the Commodore 64, Ben reminisces on his formative experiences with tech and how his journey has led him to equip companies with the tools to thrive in a modern, digitally-driven landscape.

    Key insights into the role of technology in scaling businesses are explored as Ben maps out the process of transitioning from legacy systems to cloud-based solutions. As an advocate for custom software at customer-touch points, he provides a pragmatic view on leveraging technology as a conduit for business growth and customer engagement.

    Key Takeaways:


    A successful entrepreneur needs to validate their business ideas with market research and be willing to pivot or adapt as necessary.
    Building a business often requires a co-founder or team that can complement one's skill sets and share a unified vision for growth.
    Moving businesses from legacy systems to the cloud is not merely trendy; it's strategic for scalability and future-proofing.
    Investing in custom software can offer high value at the intersection between customer experience and brand identity.
    Engaging in mastermind groups and seeking counsel through coaching or advisory services can be pivotal for business owners at any growth stage.


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    • 49 min
    Jeremy Shapiro - Org Charts, Empowered Teams, to KPIs: Scaling Your Business Strategically

    Jeremy Shapiro - Org Charts, Empowered Teams, to KPIs: Scaling Your Business Strategically

    In an enlightening episode of the builders podcast, Jeremy Shapiro dives deep into the intricacies of structuring and scaling a business. His insights into drawing up an effective organizational chart and identifying key roles underlying current business operations serve as the foundation for strategic growth.

    From discussing the critical differences between working in versus on the business, to the significance of hiring and delegating effectively, this episode is a treasure trove for any entrepreneur looking to elevate their enterprise to the next level.

    Jeremy emphasizes the vital role of documenting roles, responsibilities, and key performance indicators (KPIs) to enable not just delegation, but informed and focused team productivity. He also challenges common entrepreneur reservations such as the fear of losing control over quality, and the misconception that scaling requires exponential increases in team and resources.

    Key Takeaways:


    Map out an organizational chart for your business as it stands today, identifying all the roles and responsibilities, not titles.
    Understand the difference between working on your business (strategic planning and vision) versus working in it (daily operations).
    The freedom gained by hiring others can increase your business's capacity, even if new hires aren't performing at the same level initially.
    Recognizing the importance of letting go of perfectionism can accelerate business progression and focus on value delivery.
    Identifying and leveraging the ‘superpowers’ or strengths within your team can lead to cross-pollination of skills and ideas, fostering growth and innovation.


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    • 49 min
    Kristin Zhivago - Building Success on Kindness, Promises, and a Jerk-Free Culture

    Kristin Zhivago - Building Success on Kindness, Promises, and a Jerk-Free Culture

    In this engaging episode, guest Kristin Schvago shares her deep insights into branding, marketing, and creating a customer-focused business strategy. The conversation unlocks the often-overlooked simplicity behind marketing and selling—fulfilling promises and satisfying customer desires.

    Kristin emphasizes that branding should not be overcomplicated; it's fundamentally about making and keeping promises to customers. Drawing from her extensive experience, she elaborates on the significance of understanding customers' desires, concerns, and questions to streamline the buying process. Creating a 'jerk-free' business and work environment is a central theme, as Kristin advocates for workplaces devoid of individuals who make things harder for others.

    Key Takeaways:


    Branding is about the promise made to customers, while the brand represents the promises kept.
    Effective branding and marketing can be simplified to understanding and fulfilling customer desires.
    Interviewing five to seven customers of a particular segment can lead to actionable insights for businesses.
    A strategy to maintain a 'jerk-free' business environment is critical for reducing stress and improving productivity.
    Kristin prescribes empathy and love as guiding principles for entrepreneurship and interactions within businesses.


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    • 50 min
    Philippa Gamse - Unlocking Business Opportunities Through Analytics: Discover Your Goldmine!

    Philippa Gamse - Unlocking Business Opportunities Through Analytics: Discover Your Goldmine!

    In this episode, listeners get an insider's perspective on the enigmatic world of website analytics with Philippa Games, a seasoned expert in the field. Philippa demystifies the process of dissecting analytics and leveraging the data to bolster business objectives. Understanding the narratives behind the numbers is her forte, making her insights invaluable for businesses looking to extract actionable steps from overwhelming data sets.

    Philippa emphasizes starting with clear business and website goals before diving into the analytics. Customizing tools like Google Analytics four to fit these goals can yield insights into customer behaviors and preferences. Philippa shares fascinating case studies where analytics led to the creation of new products or the optimization of existing processes—demonstrating that with the right analytical approach, data can be transformed into a strategic asset.

    Key Takeaways:


    Every page of your website should have a strategy, and understanding what actions you want visitors to take is crucial.
    Site search analytics can offer a gold mine of insights into what your audience is looking for, which can drive content and product development.
    Setting up analytics properly is vital to ensure accurate data collection for meaningful insights.
    Holistic analysis involving a blend of technical skill and creative thinking can reveal unexpected opportunities for business growth.
    Consulting with analytics experts like Philippa can help businesses interpret overwhelming data to make informed decisions.


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    • 57 min
    Lean & MVPs APPLIED: Testing and Iterating Product & Services Ideas to Find Winners!

    Lean & MVPs APPLIED: Testing and Iterating Product & Services Ideas to Find Winners!

    In this introspective episode of "The Builders," host Matt Levenhagen takes a deep dive into the philosophy of lean startups, beyond the surface of initial business launches, and applies it to internal business processes and ventures.

    His refreshing take on minimizing risk and fostering innovation through rapid, iterative testing of products and services comes to life through real-life examples drawn from his decades-long experience in the trenches of entrepreneurship and internet marketing.

    Matt discusses his journey from testing various special reports to hitting gold with a report on PPC advertising, which eventually morphed into a robust 200-page guide and associated products.

    Listen in as he unravels how this lean startup approach allowed him to refine his business strategies over the years, leading to the evolution of his agency and its offerings. Moreover, Matt provides insights into his current suite of plugins developed under Unified Plugins, detailing the lean methodology in action within his product development process.

    Key Takeaways:


    Lean startup principles can be effectively applied to product and service innovation within an established business, not just at the startup phase.
    Rapid, iterative testing with minimum viable products (MVPs) can save time and resources while finding the market fit.
    A successful product or service can evolve from a simple test, such as Matt's special report on PPC advertising, which grew into a larger, profitable venture.
    It's essential to gauge the market's response to a product or service before fully committing to its development.
    A lean approach can be applied to various business areas, from plugins and digital products to services and even marketing strategies.


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    Support this podcast: https://podcasters.spotify.com/pod/show/the-builders/support

    • 1 hr 8 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

dbtechdesign ,

Very informative

Matt was an amazing host, and we had an great show. We chatted for awhile after and it was very enjoyable. Thanks again Matt!

Walk 2 Wealth ,

Amazing show!

I am so glad I came across this show! I’ve taken so many actionable and practical nuggets of advice to implement. Love tuning in!

Alex J Sanfilippo ,

Matt's a real guy (and real cool guy)

I enjoyed listening to Matt's episode with Atiba. Really just a cool down to earth conversation from two guys who have done really well. I'll be checking out more episodes and am excited to learn from other builders, as one myself. Keep it up!

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