The Building Blocks Podcast

Daivik Goel

This podcast is focused on finding out what the next generation of products is going to look like! We plan to dive into all the spaces you may have already heard of: Web3, Blockchain, Crypto, AI, Machine Learning, the list goes on! Tuesdays at 5am PST/8am EST! Connect with Daivik: https://daivikgoel.com

  1. 1d ago

    Getting Discovered in the Age of AI | Michelle Marcelline | The Prompting Company

    In this episode of Building Blocks, we're joined by Michelle Marcelline, co-founder of The Prompting Company (YC S25), on her 3rd startup with the same founding team she met in a college CS101 class. Michelle traces her path to entrepreneurship back to watching The Social Network in middle school in Indonesia, a moment that led her to convince her parents to send her to school in San Francisco with one explicit goal: become a founder.She and her co-founders built their first real win in 2017, arbitraging a 20% Bitcoin price gap between the U.S. and Indonesia, before going through Y Combinator's W20 batch, pivoting away from a stock-investing idea, building a passwordless auth company called Cotter (acquired by Stych), and then Type Dream, an AI website builder eventually acquired by Beehiiv.Michelle now leads The Prompting Company, helping products get discovered and used by AI agents through what the industry calls Generative Engine Optimization (GEO), being the answer language models give, not just the top Google result. Michelle and Daivik dig into the mechanical difference between SEO and GEO, her first-ever agentic purchase at Stripe's Tempo event, working with NVIDIA's under-the-radar developer tools, and the lessons that only really sink in once you've been through the hard parts yourself.Guest: Michelle MarcellineLinkedIn: linkedin.com/in/michelle-marcellineConnect with Daivik: https://bento.me/daivikFollow the Podcast: https://bento.me/thebbpodTopics:00:01 — Guest background: how The Social Network sparked a founder obsession01:32 — Meeting her co-founders: shared immigrant ambition and lasting team chemistry03:12 — Early ventures before YC: 10+ failed experiments including Bitcoin arbitrage08:05 — Getting into YC and pivoting away from US stocks for Indonesia09:23 — Building Cotter: passwordless auth pivots to US market, sold to Stitch15:16 — Building Type Dream: Notion-like website builder gains traction, sold to Beehiiv20:43 — Why start a third company: builders at heart, the SF effect23:22 — What The Prompting Company does: Generative Engine Optimization explained25:26 — SEO vs GEO, agentic commerce, NVIDIA collaboration, seed round & customers40:32 — Closing: book reco and what's next for the Prompting Company#AI #GenerativeEngineOptimization #Startups #YCombinator #Entrepreneurship #Founders #BuildingBlocksPodcast #podcast#thepromptingcompany

  2. 02/11/2025

    Connecting the World Through Digital Dollars | Emre Ertan | Cenoa

    In this episode of Building Blocks, we sit down with Emre Ertan, co-founder and co-CEO of Cenoa, a borderless super wallet revolutionizing how people in emerging markets access digital dollars. Previously the CPO/CTO at Getir where he scaled the engineering team from 80 to 400 people, Emre shares his journey from a small town in Turkey to Silicon Valley, and how that experience shaped his vision for democratizing financial access globally. He discusses Cenoa's explosive growth in Nigeria (50K+ signups in first month), their innovative approach to simplifying blockchain technology for everyday users, and his perspectives on building compliant fintech products across 40+ markets.Check out Cenoa: https://www.cenoa.com/Guest: Emre ErtanLinkedIn: https://www.linkedin.com/in/eertan/Connect with Daivik: https://bento.me/daivikFollow the Podcast: https://bento.me/thebbpodTopics:0:00: Introduction2:40: Early entrepreneurial journey and Silicon Valley inspiration13:20: Experience scaling product and engineering at Getir19:40: Building Cenoa and addressing emerging market pain points28:15: Achieving rapid growth in Nigeria35:30: Balancing technical sophistication with user simplicity42:45: Navigating regulatory environments across markets48:20: Future plans for US dollar-based debit cards and financing51:35: Book Recommendations53:00: Vision for Cenoa's future#Fintech #Blockchain #EmergingMarkets #StartupLife #FinancialInclusion #ProductDevelopment #BuildingBlocksPodcast #podcast

  3. 12/03/2024

    Creating Disruption in Traditional Healthcare | Michelle Stephens | Felt

    In this episode of Building Blocks, we're joined by Michelle Stephens, Chief Revenue Officer at Felt and a pioneer in healthcare technology. With a unique journey from pediatric nursing to tech entrepreneurship, Michelle shares her invaluable insights on bridging the gap between clinical care and technological innovation. She discusses her experience co-founding Oath Care, a digital health platform leveraging AI for maternal and child healthcare, and her groundbreaking research on childhood stress and autonomic nervous system reactivity. Michelle also opens up about her current work at Felt, the "ultimate care API," and her mission to transform healthcare delivery through technology. Guest: Michelle Stephens, PhD, CPNP, RN LinkedIn: https://www.linkedin.com/in/dr-michelle-stephens/ Connect with Daivik: https://bento.me/daivik Follow the Podcast: https://bento.me/thebbpod Topics: 0:00: Introduction 4:15: Michelle's journey from nursing to entrepreneurship 12:30: Research on childhood stress and healthcare outcomes 19:45: Building Oath Care and lessons learned 28:40: The vision behind Felt and transforming healthcare delivery 35:20: Bridging clinical expertise with technology 42:15: The role of faith in technology (Acts 17 Collective) 48:30: The future of healthcare technology 51:35: Book Recommendation 53:00: What's next for Michelle #HealthTech #Healthcare #Entrepreneurship #DigitalHealth #Innovation #BuildingBlocksPodcast #podcast

About

This podcast is focused on finding out what the next generation of products is going to look like! We plan to dive into all the spaces you may have already heard of: Web3, Blockchain, Crypto, AI, Machine Learning, the list goes on! Tuesdays at 5am PST/8am EST! Connect with Daivik: https://daivikgoel.com