300 episodes

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!

Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more!

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

The Bulletproof Marketer Bulletproof Marketer

    • Business
    • 3.9 • 7 Ratings

The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!

Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more!

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com

    Changes in Big Tech: Privacy, Advertising and Social Media Updates

    Changes in Big Tech: Privacy, Advertising and Social Media Updates

    On today’s show, Chris and April are covering some recent changes from leaders in Big Tech. They’re chatting about Meta’s privacy updates around the world, the lack-luster release of Apple’s iOS 16 and how Amazon’s new advertising offering is poised to rival Facebook. Our hosts also debate the relevance of dark social media channels for marketers, discuss the impact of the latest lawsuit against Instagram over negative mental health impacts in children, and spar over the fate of Elon Musk’s pending Twitter deal. For “Cash or Trash?” this week, your favorite dynamic duo analyzes new campaigns including: Taco Bell’s new Minnesota restaurant location; Chevrolet’s ill-conceived texting game campaign against distracted driving; Heineken’s high-tech bottle opener that claims to close your work applications; and Velveeta’s cheese-scented nail polish.

    Today’s “BREAKING NEWS:”

    Meta Privacy: https://bit.ly/3QFOXdL

    Amazon Ads: https://bit.ly/3HNsesu

    iOS 16: https://bit.ly/3QyrnQa

    Point & Counterpoint: 

    Dark Social: https://bit.ly/3nfszKJ 

    Instagram Lawsuit: https://bit.ly/3xOsW43

    Twitter Deal: https://bit.ly/3Ol5BOA

    Cash or Trash?

    Taco Bell: https://bit.ly/3QHlAb2

    Heineken: https://bit.ly/3zVYE1L

    Chevrolet: https://bit.ly/3zWCBbu

    Cheese Nails: https://cnn.it/3HGSTqN

    April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

    Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

     

    • 53 min
    20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops

    20 - Making Headlines: Brand Promotions, Media Stunts and Product Flops

    On the show, April and Chris are covering the latest moves big brands are making to generate media attention and gain momentum online. They discuss industry news stories on Target’s new Roundel Media Fund supporting diverse-owned brands, and chat about Grub Hub’s failed free lunch promotion in New York. They discuss the strategy behind Tik Tok’s new ad product for crowdsourcing content, and consider why Pepsi has decided to drop its Super Bown Halftime Show sponsorship. For “Cash or Trash?”, our hosts share their hot takes on the RITZ x OREO brand collaboration, Mattress Firm’s new podcast, and Hidden Valley Ranch’s charity-focused campaign to create a diamond out of its signature seasoning dust.

    “BREAKING NEWS;” 

    Target’s Roundel Media Fund: https://bit.ly/3xAI5XB

    Grubhub in NYC: https://bit.ly/398ZnSv


    More on our “Cash or Trash?” segment: 

    Oreo x Ritz: https://bit.ly/39ckEe0

    Mattress Firm podcast:https://bit.ly/3NGLFoN 

    Hidden Valley Ranch Diamond: https://bit.ly/3xByr74

    Point & Counterpoint:

    TikTok’s ad product: https://bit.ly/3Hb7D0X 

    Pepsi + Super Bowl Pivot: https://bit.ly/3MzxeBz

    April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/.

    Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.

    Follow Trust Relations on social:

    www.linkedin.com/company/trustrelations/

    www.twitter.com/trustPRelations

    www.facebook.com/trustrelations

    www.instagram.com/trustrelations/


    Follow The Go! Agency on social:

    www.linkedin.com/company/the-go-agency

    www.twitter.com/thegoagency  

    www.facebook.com/thegoagency     

    www.instagram.com/thegoagency

    • 39 min
    Strategic Animation (Featuring Alex Herder)

    Strategic Animation (Featuring Alex Herder)

    When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation.

    Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign.

    ---

    Connect with The Social Marketing Academy:

    www.Twitter.com/GoSocialAcademy 

    https://Apple.co/2KnGM8Z

    ---

    Connect with Christopher Tompkins:

    www.Twitter.com/chrisgoagency 

    www.Linkedin.com/in/chrisgomedia/ 

    ---

    Connect with Alex Herder and Duck & Duck:

    www.dukeduck.com

    https://twitter.com/alexherder 

    https://www.linkedin.com/in/alexherder

    https://www.instagram.com/dukeandduck/

    ---

    The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:

    www.GoSalesAndMarketing.com 

    www.Facebook.com/TheGoAgency 

    www.Twitter.com/TheGoAgency 

    www.LinkedIn.com/company/the-go-agency 

    www.Instagram.com/TheGoAgency

    • 54 min
    19 - How Big Brands Are Leveraging Google Search, Social Media Videos and Creati

    19 - How Big Brands Are Leveraging Google Search, Social Media Videos and Creati

    On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the overall role of authenticity in effective digital strategy. They also cover Google’s image search update and how the new feature might impact brands online. For this week’s Point & Counterpoint segment, our hosts spar over Tumblr’s comeback in the Gen Z demographic and chat about whether employee-generated content is a viable option for brands today. As always, April and Chris also share their hot takes on whether some of the latest headline-making brand campaigns were “Cash or Trash?” This week, they’re covering KFC’s chicken bouquet campaign, the launch of IHOP’s loyalty program, Coors Light’s new Miami-based billboards, and Pinterest’s latest video feature.

    BREAKING NEWS

    BeReal: bit.ly/3z4APED

    LinkedIn: bit.ly/3GjEC2F

    Google Image Search: bit.ly/3MSDR30

    CASH OR TRASH

    Coors Light: bit.ly/3wP7Zql

    Pinterest: tcrn.ch/3LJhTxW

    KFC: bit.ly/3NDMPRs

    International Bank Of Pancakes: bit.ly/3LNDWni

    April is the president of Trust Relations: https://www.trustrelations.agency/

    Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

    • 57 min
    Legal Marketing: Everything You Need To Know (Featuring Elizabeth Ortega)

    Legal Marketing: Everything You Need To Know (Featuring Elizabeth Ortega)

    How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The International Academy of Financial Crime Litigators.

    Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

    Connect with The Bulletproof Marketer:

    Twitter - https://twitter.com/BPMarketer 

    Podcast - https://Apple.co/2KnGM8Z

    Instagram - https://www.instagram.com/thegoagency/ 

    ---

    Connect with Christopher Tompkins:

    Twitter - www.Twitter.com/chrisgoagency 

    LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

    • 55 min
    The Importance Of Web Design (Featuring Natalie Sharma)

    The Importance Of Web Design (Featuring Natalie Sharma)

    Aesthetics! In demand but not often understood, having a good designer work on your website or assets is essential for your company's success. What do you do when an inciting tweet takes you to a janky website? You click away ASAP.

    In this episode, host Christopher Tompkins sits down with Natalie Sharma, a digital design consultant, and the founder and creative director of Pixetal, to talk about how design and success go hand in hand. How much does a fully designed website cost? Do you own what a designer makes for you? These questions and more are answered in this episode!

    Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades.

    Connect with The Bulletproof Marketer:

    Twitter - https://twitter.com/BPMarketer 

    Podcast - https://Apple.co/2KnGM8Z

    Instagram - https://www.instagram.com/thegoagency/ 

    ---

    Connect with Christopher Tompkins:

    Twitter - www.Twitter.com/chrisgoagency 

    LinkedIn - www.Linkedin.com/in/chrisgomedia/ 

    • 39 min

Customer Reviews

3.9 out of 5
7 Ratings

7 Ratings

LornaLi ,

Great topics!

Found a lot of useful tips that are great and useful for an online entrepreneur like me. Enjoyed your show!

rileyIC ,

★ ★ ★ ★ ★

Love the insight Christopher and his guests bring to this show! Simple, actionable, easy to digest.

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