300 episodes
The Bulletproof Marketer Bulletproof Marketer
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- Business
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3.9 • 7 Ratings
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The Bulletproof Marketer is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth!
Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marketing, SEO, website design, email marketing, copywriting, animation, and so much more!
Like the content of the show? Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.GoSalesandMarketing.com
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The Best of The Bulletproof Marketer - featuring April White
What can a PR professional tell you about your marketing strategy? Probably a lot! PR pros know their clients inside and out and know when they’re ready for the big leagues. This week, we welcome April Margulies of Trust Relations to talk about her journey into PR, common mistakes, and industry newcomers.
As a journalist-turned-PR practitioner, April has more than 19 years of industry experience. She has worked at the world's best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, and has represented clients across numerous industries, from Fortune 100 companies to startups.
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with April Margulies and Trust Relations:
www.TrustRelations.agency
https://www.facebook.com/trustrelations
https://twitter.com/aprilmargulies
https://twitter.com/TrustPRelations
https://www.linkedin.com/in/aprilwhitetrustrelations/
https://www.linkedin.com/company/trustrelations/
https://www.instagram.com/trustrelations/
https://www.instagram.com/april_margulies/
www.TrustRelations.agency
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
24 - Brand Authenticity: From External Marketing to Internal Communications
April and Chris are discussing brand authenticity as it applies across the marketing spectrum, from external campaigns to internal communications strategies. They assess some recent examples of messaging strategies — good and bad — from the news, including allegations of fraud at Weber Shandwick, Meta's human rights report, and public backlash over Instagram’s emphasis on video. In this “Point / Counterpoint” segment, they debate the role of internal communicators in overall brand success and spar over Chris’ latest article for Newsweek. They have some hot takes in “Cash or Trash?” and discuss: A&W’s Ryan Reynolds impersonator, Velveeta’s new martini recipe and an emo-inspired logo makeover at Wendy’s.
BREAKING NEWS
Weber Shandwick fraud: https://reut.rs/3Qmshi0
Meta's Human Rights Report: https://bit.ly/3zEKQHw
Instagram vs. TikTok: https://bit.ly/3PZ8vch
Point & Counterpoint
Internal communicators: https://bit.ly/3btC1be
Is "Cringe" The Next Big Content Trend? https://bit.ly/3QdGH40
Cash or Trash?
Ryan Reynolds + A&W: https://bit.ly/3bqM3tX
Wendy's logo: https://bit.ly/3OYDxju
Velveeta-Infused Martini: https://bit.ly/3vC3vlJ
April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/ -
23 - Rules, Trends and Changes in Digital Marketing and Communications
This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.
BREAKING NEWS
FTC Endorsement Guide: bit.ly/3RU6v6x
Pinterest: bit.ly/3ol4OSc
Meta: bit.ly/3zrVaDQ
Point & Counterpoint
EA: bit.ly/3zp1CuZ
Snapchat: bit.ly/3cs6oPn
Social purpose: bit.ly/3yS8HTy
Cash or Trash
KFC: bit.ly/3PLoJWe
HelloFresh: bit.ly/3zp1L1v
Old Spice: bit.ly/3OnaLIN
April is the president of Trust Relations: www.trustrelations.agency
Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com -
The Best of The Bulletproof Marketer - Featuring Janet Aizenstros
Everyone needs a good success story for inspiration. On today’s episode, we welcome Dr. Janét Aizenstros to talk about starting her career, finding and maintaining her passion, and the valuable lessons that success has taught her.
Dr. Janét Aizenstros is an award-winning businesswoman with several leadership awards such as the Top 40 under 40, the Top 10 Inspiring Women in Canada, 2019 Conscious Company Media’s Top 22 Business Leaders, and the Stevie® Award winner for Female Entrepreneur of the Year Canada; Employer Of The Year for Canadian Business which ranked her company 12th on Canadian Business’s 2020 Growth List -- making her the first Black Canadian woman in history to scale a 9-figure organization and sole female founder to be featured on the list. Janét is also a member of the Young Presidents Organization (YPO), a participant with Concordia Leadership Council and a Global Goodwill Ambassador for the Global Goodwill Ambassadors Foundation.
Tune in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Dr. Janét Aizenstros:
https://Twitter.com/jaizenstros
https://www.Instagram.com/jaizenstros/
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
www.LinkedIn.com/company/the-go-agency
www.Instagram.com/TheGoAgency -
22 - The Latest on PR in the Social Media Landscape
This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s heating up between YouTube and Tik Tok. Next, they chat through the pros and cons of deleting old social media posts and cover the role of notifications in driving users’ eyes to your marketing campaigns. This week’s “Cash or Trash?” segment features three new campaigns: Raid’s new global portrait push, Alka Seltzer’s collaboration with T Pain and Schmidt’s new ads featuring Megan Rapinoe.
Today’s “BREAKING NEWS:”
YouTube vs. Tik Tok: https://bit.ly/3nOZS7O
Pew Research on Twitter: https://pewrsr.ch/3nPsP3A
Point & Counterpoint:
Journalists Deleting Posts: https://bit.ly/3RmXu5E
Notifications: https://bit.ly/3IoAuz8
Cash or Trash?
Raid: https://bit.ly/3ACaoHl
Alka Seltzer: https://bit.ly/3OTETwJ
Schmidt’s X Megan Rapinoe: https://prn.to/3yTQVAF -
The Best of The Bulletproof Marketer - Featuring Trish Thomas
Everything has changed, and though things will never be back to normal, the world is getting back to work. And that means the marketing business is going to kick into high gear soon. On this week’s episode, Trish Thomas of TEEM talks about the upcoming year in marketing.
Listen in!
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Connect with The Social Marketing Academy:
www.Twitter.com/GoSocialAcademy
https://Apple.co/2KnGM8Z
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Connect with Christopher Tompkins:
www.Twitter.com/chrisgoagency
www.Linkedin.com/in/chrisgomedia/
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Connect with Trish Thomas and TEEM:
https://www.facebook.com/trishthomasconsulting
https://twitter.com/trish_thomas
https://www.facebook.com/trishthomasconsulting
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The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:
www.GoSalesAndMarketing.com
www.Facebook.com/TheGoAgency
www.Twitter.com/TheGoAgency
Customer Reviews
Great topics!
Found a lot of useful tips that are great and useful for an online entrepreneur like me. Enjoyed your show!
★ ★ ★ ★ ★
Love the insight Christopher and his guests bring to this show! Simple, actionable, easy to digest.