The Business Animal Kimberly Beer & Cara Taylor Swift

One of the most important things you can do as a business owner is develop skills to increase your accountability to your business. As animal, equine or pet-based business owners, we are often very much alone in our business. Accountable to only ourselves… and sometimes our clients. What happens to our business when we aren’t very good at being accountable to ourselves? In this episode of The Business Animal, Kim and Cara share three tips to increase your business accountability and empower you to achieve the results you’ve been seeking.

Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business.
Resource: https://jamesclear.com/atomic-habits (https://jamesclear.com/atomic-habits)

Public relations is about putting yourself and your business in the spotlight. It is an arm of marketing many people don’t utilize to the fullest extent — or at all! It is incredibly valuable and the only investment you need to make is time.

You Should Share Your Story More Often
Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business. Consumers who connect with your business are more likely to want to hear more from you and engage services when they feel connected to you and the business you represent. Join Cara and Kim as they share the BIG THREE to using your story as a path for those you serve.

Recognizing Your Unique Asset
Every business has a unique asset — something that they are KNOWN for that truly sets them apart from all other choices. It’s your secret sauce, your guarded recipe, the way you do it here, your patented magic. Some businesses never fully become aware of their unique asset — and those businesses don’t reach their potential. In this episode, Kim and Cara walk you through how to discover your unique asset and give you ideas on how to use it in your marketing and service.

YOU are the most important asset your business has — and getting to know yourself is key in becoming an asset that moves your business forward into its greatest potential. In this episode, Cara and Kim dive into ways you can better understand yourself so you can mindfully work on creating a positive direction in your life and your business.