The business behind WordPress plugins with WPChill The WP Mayor Podcast

What goes into the process of developing, acquiring, starting, and maintaining a WordPress plugin? 

In this episode, Gaby and Mark talk to Cristian Raiber, CEO of WPChill, a company that offers the Download Monitor, Strong Testimonials, and Modula plugins.   

WPChill is a WordPress development studio located in Romania. Currently, WPChill’s products power more than 600,000 online businesses and have been downloaded over 5.8 million times. 

Episode Highlights and Topics



2020 Year in Review: Cristian shares numbers, graphs, and future plans for WPChill.

WPChill: Started with WP theme shop and switched back to agency work to survive.
Modula: WPChill saved up enough money in one year to buy and acquire first plugin.
What and Why: Build on products that help people, solve a need, and solve a problem.
Partnerships/Collaboration: As WordPress matures, there’s more money and players.
User Feedback: Customers tell companies not what they want, but how to fix a problem.
Freemium/Premium Models: Depends on financial support to build user base/feedback.
Plugins: Data need to be collected, analyzed to understand user experience, personas.
Platforms and Plugins: SaaS solutions moving into WordPress space for convenience.

Resources/Links: 

Cristian Raiber on Twitter
WPChill
Download Monitor
Strong Testimonials
Modula
2020 Year in Review
Liquid Web
Freemius
MailChimp
WP Rocket
Spotlight WP
WooCommerce
Castos
RebelCode