26 episodes

Every week we talk to the brightest and best entrepreneurs and business owners of our day. You and I will listen together as we get to know their unique version of business brilliance in a fun, light hearted conversation. We'll share their moments of Business Brilliance so we can use them in our life and business to be the best business owners we can be.

We’re fortunate to talk to the coolest people you’d ever meet from businesses of all kinds of backgrounds and industries. I invite you to join us for an episode or two and tell us what you think! We'd love to have you! Support this podcast: https://anchor.fm/businessbrilliance/support

The Business Brilliance Podcast Michael Santonato

    • Business

Every week we talk to the brightest and best entrepreneurs and business owners of our day. You and I will listen together as we get to know their unique version of business brilliance in a fun, light hearted conversation. We'll share their moments of Business Brilliance so we can use them in our life and business to be the best business owners we can be.

We’re fortunate to talk to the coolest people you’d ever meet from businesses of all kinds of backgrounds and industries. I invite you to join us for an episode or two and tell us what you think! We'd love to have you! Support this podcast: https://anchor.fm/businessbrilliance/support

    26 Justice Law - Global Pandemic, Government Lockdowns, Forced Vaccinations, Your Sovereignty & Freedom

    26 Justice Law - Global Pandemic, Government Lockdowns, Forced Vaccinations, Your Sovereignty & Freedom

    My guest is passionate about humanity, humanity’s freedom, people’s inherent rights and sovereignty. His name is Justin Law, known as Justice. I care very much about this topic. And amidst the rumours of martial law and forced vaccinations, I wanted to speak with Justice candidly and I thought, if you are interested, you should hear it too.

    So, lets find out, what’s going on these days from his perspective and what can we do?

    First thing we touched on is of course this corona situation. Justin is very concerned because there is an accelerated push to integrate measures and controls that are violating individual’s rights. One area is with vaccines.When it comes to deciding what steps to take to counter some of these 'against our will' measures (should they occur), it is necessary to get the answers to questions. Regarding medical procedures, we should ask standard questions like these: "What’s involved? What are the ingredients? What are all the steps and all procedures? How long will it take? What are all the risks? What are the alternative treatments?"

    Medical professionals have a responsibility to be able to answer these questions.

    The distress of this “covid-lockdown” that we are facing is not happening for the first time. If you look back and search the history (of law), you will see that this happens and has lasted for centuries. When you study these events, you realize that if you don’t seize control, you give up control. And if you don't use or vocalize your rights, you give up your rights.

    Delegating right is a relationship of trust, so just because you delegated some, it doesn’t mean you don’t have it.

    We usually come to these conclusions when we have some life altering experience. And once your mind is expanded it can’t contract to its previous state, something deep within is unleashed and you start to follow your fascination and interest. In Justin’s case it was law, the history of law and its true ideas and origins.

    After that kind of experience, we can ask How do we as citizens remain free and sovereign? And the answer Justin offers - knowing and realizing that we have rights and that they are to be protected by the state. They are not granted by the government. We had rights before the government was invented. We have the right to say no and we can take it to court. In the old days they used to say Live on your knees or die on your feet.

    So the idea is to peacefully conduct yourself in life, to exercise your rights and use your property in the capacity that does not violate another or damage theirs.

    Justin reminds us that knowing our rights gives us the power! It also brings responsibility. And the individual is the highest authority in his own life.

    I brought Justin because his story inspires hope and confidence for all of us. Listen to our whole conversation to learn about his journey and find more strength to make your own journey of sovereignty and freedom a reality!

    Life is a gift, let’s honor it!


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    • 1 hr 30 min
    25 Josef Stetter - How To Find Jobs, Work, Employment Through The COVID/CORONA Crisis

    25 Josef Stetter - How To Find Jobs, Work, Employment Through The COVID/CORONA Crisis

    25 - Josef Stetter - How To Manage Jobs, Work, Employment Through This COVID/CORONA Crisis
    Today we are joined by Josef Stetter, the founder of The Celebrate Group. He’s not just a recruiter (with a 90% success rate), but also the author of the best selling book "Canada Congratulations, you are hired!" an award winning speaker and the author of four other books. He holds a Guinness world record as well! Throughout his life, he's switched careers nine times and switched jobs 17 times! So he knows a thing or two about jobs and people.
    The Celebrate Group represents the mindset of going the extra mile for someone, adding new value, and going above and beyond the call of duty. Josef emphasizes that it is necessary to recognize people. The more you are willing to celebrate them, the more success you have. His experience, as well as the statistics, says that in the Top 10 reasons that people leave a job, salary is actually #7. The #1 reason is bad management and bad leadership.
    The COVID madness is the opportunity for companies to take advantage and cut the inefficiencies that exist right now. This is exactly the kind of moment we are all facing right now.
    So, what can people expect in this COVID uncertainty?
    Josef estimates that it will take at least 6 months to 2 years to recover. It’s going to be a huge shift of people being displaced and those who don’t know how to navigate and distinguish themselves as better, different from others, they will find a long uphill battle of re-engagement in the workforce.
    How can people prepare now?
    Josef shares a model of spending time on job searching, instead of just sending your resume on a thousand addresses. You should also be ready to have a completely new strategy when it comes to writing and placing your resume.
    Get ready, because even now there is someone hiring. There is always going to be a need, and new opportunities are always are created. Make a plan to go through a crisis, to supplement your income maybe. Check out the resources that Josef recommends where you can give something extra in the field that you know or are passionate about.
    Because there will never be an end of jobs, the demand for jobs and types of jobs are going to change. More of the personal connection jobs are going to arise, demands for a skill are going to change. We need now to be creative, be proactive and have desire for more. If we settle for good enough, we’ll be stuck.
    Even the employers are going to change. The smart ones are being proactive on how they can care for their staff. People remember the little things.
    At the end of the day the more you connect with your clients, the more you stay in touch with them, the more you give them the value added and insights they didn’t think about or didn’t know, the more they trust you, the more business they give you.
    As much as we are all afraid of change, when we take that leap of faith, great things happen!

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    • 51 min
    24 Neelam Dhall - The Nasty Business of Divorce & Why The Right Mediator Can Be Your Best Ally

    24 Neelam Dhall - The Nasty Business of Divorce & Why The Right Mediator Can Be Your Best Ally

    24  Neelam Dhall - The Nasty Business of Divorce & Why The Right Mediator Can Be Your Best Ally

    "Every one needs emotional support, but you need to figure out who you need emotional support from. It’s not your lawyer."

    My guest today is Neelam Dhall, accredited family mediator, author, divorce coach, chartered accountant, and the owner of Simple Solutions Mediation. She handles this very unique topic - mediation, divorce, settlement, and negotiation with your partner. Neelam stresses how important it is to do your research and get all the information to make sure you’re hiring the right professional and that you are thinking through what they are telling you and what makes sense in your own scenario. (She lived through the worst of it, so you dont have to!)

    Neelam divorced a lawyer and during that experience she learned how to represent herself and that mediation is a helpful way to cooperate, especially when it comes to kids. You end up not hating each other at the end of a process, instead you are working together to come up with a solution for your unique family needs.

    Having gone through mediation and seeing what value it brought into their lives, Neelam turned it into a service she now offers and helps people with. She strongly felt it was adding value to people and realized it became a real passion for her (to say the least).

    When people step on the path of divorce, they often expect lawyers to deal with their emotional and mental health issues, but that’s not their job. "We need to figure out who we need emotional support from." From that support point of view, we need different types of professionals. And we need the ones we click with.

    "Advice we get from people around us, like friends and family, are based on just one part of the story, the one they are familiar with. It’s not good advice because they don’t know everything they need to know to help us go through the process. So it’s helpful to talk to someone objective who can help you get the information to come up with a solution, but you are the one who has to be ready for the step and be very sure is the right thing for you."

    It’s essential to know that the litigation is not the only route. What steps does someone need to take when they know it is the right time to make the decision? "Research, research, research, because knowledge is power."


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    • 42 min
    23 - Laura Beauparlant - How To Get Your Brand To Connect With Your Clients From The Heart

    23 - Laura Beauparlant - How To Get Your Brand To Connect With Your Clients From The Heart

    Today we have first branding expert on the show, Laura Beauparlant, who is going to talk to us and teach us how to attract the right clients and have your brand represent you so powerfully, you cry. (Not entirely joking! She had a client cry when saw her logo at first sight). In my opinion, Laura is a perfect blend of practical, left brain and heart intuitive, emotional right brain. She’s also got a new book, Brand Chemistry, where she uncovers the magic formula for creating the right brand!

    Since I never took branding too seriously, Laura is going to have a mission to change my mind by the end of this conversation.

    "We're too close to our business to look at the brand from an objective perspective."

    If they feel overwhelmed with their business in the moment, she can help find clarity and confidence around who they are, who they serve - connect with clients on the heart to heart level. And that really makes a huge difference for a client, actually a huge difference for both of them: She gets to know her clients better and they get to know themselves.

    "Trying to be everything to everybody makes people overwhelm their audience. And if you are not clear, then your audience won’t be clear either." You have to be yourself, no matter where you’re posting. People want to see the person behind the business, nobody wants to work with a business they can’t connect with.

    How much branding do we need, and for what stage of our business? Laura explains that everybody needs a foundation piece. Because it is essential to have a picture of what it is that you are building - what pieces you need and how to put it all together. It should feel quite natural to represent your brand. Every interaction that people have with you reflects your brand. It’s a feeling that draws people to hire you. It’s how we make our clients feel that makes us successful.

    But you can have the best idea in the world, if you don’t communicate it, you’ll never get it off the ground. You need to find that way and embrace what makes you different. "There’s a lot of fear around being authentic and standing out. Have a distinct voice and you not be for everybody." And that’s okay. Because it will allow the right people to show up for you. And it will bring you joy. People are craving relationships and human interactions. So the more human you can make your brand, the better. That is the path Laura leads her clients to the final answer.

    Listen now and subscribe if you like the episode! Be sure to share the episode with others who might need it.


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    • 51 min
    21 - Marcos Mendosa - How Can A Poet, Musician, Lyricist, and Hip Hop Artist Be A Successful Business Owner?

    21 - Marcos Mendosa - How Can A Poet, Musician, Lyricist, and Hip Hop Artist Be A Successful Business Owner?

    21 - Marcos Mendosa - How Can A Poet, Musician, Lyricist, and Hip Hop Artist Be A Successful Business Owner?

        First step, take the word, "How" out of your vocabulary! If you've ever heard the saying, "If you're not growing you're dying" and you subscribe to it, you'll want to listen to this episode. Now.

    Marcos Mendosa is the founder of Coachable, a creative agency that helps coaches become entrepreneurs and leaders. He is a lyricist, spoken word artist, amazing public speaker, content creator and has a very authentic brand.

    The brand was created when he realized that the only thing he asked from his clients is to be coachable. But not everything was so smooth. In order to get to the point of having this perfect business, as he feels it, he and his team had to evolve from the initial service model. He had to scale, but into something that feels right and in alignment. Since he already owned a running business, he was stuck between getting complete with clients and getting into the next realm of what he worked to become.

    He chose to take a deep dive into his own essence. Knowing the only thing that challenges his self expression is the inauthenticity, he started searching for a way to connect back to his true self. And that meant getting back into his artistic expression. It was his way of being healthy.

    (This is really powerful because change is so difficult for so many of us. And since he is coachable and coaching is his business, the fact that he changed his entire business speaks volumes.)


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    • 49 min
    22 - Beatrix Montanile - From Back Injury To Flying Yogi, How To Create A Successful Yoga Studio From Nothing

    22 - Beatrix Montanile - From Back Injury To Flying Yogi, How To Create A Successful Yoga Studio From Nothing

    Beatrix Montanile is the founder of The Flying Yogi, an amazing suspension yoga studio in Toronto with five stars on Google (and every other social platform there is!) Her studio has a great vibe, a really amazing environment, people just love the experience and the staff is awesome.

    Beatrix’s journey to this point was as interesting as the appearance of the studio itself.

    As yoga businesses are a highly competitive environment, she never thought she would do such a thing as opening a yoga studio. She just enjoyed teaching people and was good with that.

    What brought her to yoga was a spinal injury and yoga brought relief. When she found out about ropes, it was a big healing connection for her spine, but also for her life path. She searched, and waited for a couple of years because she knew that it would bring a revolution for yoga. But wasn’t sure if people (or herself) were ready for it. 

    Listen in to find out how she did it! 

    Be sure to Subscribe and share with someone whom you think could benefit!


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    • 1 hr 2 min