41 episodes

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

The Business Communicators Hattie Horn, Thomas Baen, Austin Staton

    • Careers
    • 5.0 • 24 Ratings

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

    AGT Champion Brandon Leake Discusses Poetry, Storytelling, and Social Justice in America

    AGT Champion Brandon Leake Discusses Poetry, Storytelling, and Social Justice in America

    America's Got Talent champion Brandon Leake joins The Business Communicators to discuss his inspirations and why he got started in the art of spoken word and poetry, his motivations as a communicator to share personal and authentic stories, his role in positively impacting those from underrepresented communities, and tools of his trade that can help any communicator improve their skills.

    • 22 min
    Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’

    Why COVID-19 Has Changed B2B Sales Forever; Do Consumers Really Want ‘Humaning’

    Consumers crave authenticity and a real connection from brands, so ‘humaning’ is the newest marketing approach for one popular snack maker. But is ‘humaning’ an ingredient that should be added to the marketing buzzword mix?

    Then, The Business Communicators dive into recent research from McKinsey & Company that reveals more than three quarters of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions.

    • 44 min
    Why Representation in Children’s Books Matters; Burger King Shares the Throne

    Why Representation in Children’s Books Matters; Burger King Shares the Throne

    Allyson Neal isn’t just a digital communications expert -- she’s the author of nine books that are having a lasting impact on children. With 70 percent of all children’s books featuring white children or animals, Neal is changing the status quo by publishing family-oriented books that embrace diversity. She joins The Business Communicators to discuss her career, and why she’s using her platform to create a world that is better for all children.

    • 1 hr 3 min
    Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020

    Reputation Matters: Can Joe Rogan and Spotify Coexist? The Best (and Worst) of Comms in 2020

    It’s election week and season three, episode one of The Business Communicators is here! Austin Staton, Hattie Horn and Thomas Baen discuss the controversy clouding Joe Rogan’s podcast, why reputation is paramount for world leaders and corporations, and the evolving nature of influencer advertising.

    • 53 min
    The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed

    The Richards Group is Under Fire; Election 2020; Why Quibi’s $1.8 Billion Plan Failed

    As season two of The Business Communicators winds down, the podcast introduces two new co-hosts – Hattie Horn and Thomas Baen. Joined by founder Austin Staton, the trio dive into the scandal impacting Dallas-based The Richards Group following Stan Richards’ remarks on a proposed ad campaign for Motel 6 being “too Black” for the chain’s “white supremacist” guests. The fallout has jeopardized the employment status of the firm’s nearly 700 employees and more than $200 million in annual billings. How can the largest independent agency in America move forward?

    • 45 min
    Disruption: Data Analytics, Influencers and Making 2020 Work for You

    Disruption: Data Analytics, Influencers and Making 2020 Work for You

    Innovation and finding your discomfort zone can make or break your business. So, how can you make 2020 work for you? Mike Berland, the founder and CEO of Decode M, an insights and strategy firm based in New York, joins The Business Communicators to discuss maintaining momentum in a chaos-driven world, data analytics, digital innovation by the professional sports leagues and brands that have pivoted successfully during the COVID-19 pandemic.

    • 32 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Jtoddgregory ,

Looking forward to new episodes

I love new podcast and have found this one to be very interesting. They cover a wide range of topics that I care about. As a communicator, I love to hear from others. Sharing ideas and best practices help my professional development.

GBRE8 ,

Refreshing honest and fun look at business communications

A great way to spend your 30 minute commute listening to some of the most interesting people in the business communications wold

LDS6711 ,

Love the show!

Great last two episodes with Geoff and Joe — I learned a ton. Looking forward to seeing what is coming in future episodes.

Top Podcasts In Careers

Listeners Also Subscribed To