84 episodes

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

The Business Communicators Austin Staton, Hattie Horn, Thomas Baen

    • Business
    • 5.0 • 26 Ratings

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

    Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour

    Why Brands Must Lead With Purpose; Saudi-backed LIV Golf takes on the PGA Tour

    Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-based Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful – and why representation matters.

    To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR?

    • 50 min
    The Accidental Brand Strategist with Kate DiLeo

    The Accidental Brand Strategist with Kate DiLeo

    Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.

    • 22 min
    Making the Brand: Creative Uses Rap to Build Big Business

    Making the Brand: Creative Uses Rap to Build Big Business

    Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.

    • 50 min
    #WeLeadComms: Trailblazing an Internal Comms Path in 2022 w/ Mike Klein

    #WeLeadComms: Trailblazing an Internal Comms Path in 2022 w/ Mike Klein

    Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries.

    • 50 min
    Netflix, CNN+, and Streaming Saturation; Elon’s Twitter Quest

    Netflix, CNN+, and Streaming Saturation; Elon’s Twitter Quest

    Netflix reported its biggest one-day drop in shareholder value since 2004, and CNN announced the collapse of its CNN+ streaming service. With the tumultuous news last week from both streaming platforms, it begs the question: Have we finally reached streaming saturation? The Businesses Communicators break it all down plus offer their takes on Elon Musk and his quest to purchase Twitter.

    • 44 min
    Global Inflation and Open Communications

    Global Inflation and Open Communications

    Whether its residual impacts of the COVID-19 pandemic or the Russian invasion of Ukraine, the cost of goods and commodities has led to a record rate of inflation that hasn’t been seen since in nearly 40 years. But how can impacted brands get ahead of the story? Austin Staton and Thomas Baen discuss global inflation and open communications in a bonus episode of The Business Communicators.

    • 10 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Morrison Photog ,

Refreshing information that's delivered in such an interesting manner

This podcast is a must for anyone interested in remaining on top of current busniess communication trends and staying relevant in today's quickly changing business environment. The show is very well edited and moderated and Austin, Hattie and Thomas ask those questions we are all interested in the answers to. Keep up the great work team - thank you!

Jtoddgregory ,

Looking forward to new episodes

I love new podcast and have found this one to be very interesting. They cover a wide range of topics that I care about. As a communicator, I love to hear from others. Sharing ideas and best practices help my professional development.

GBRE8 ,

Refreshing honest and fun look at business communications

A great way to spend your 30 minute commute listening to some of the most interesting people in the business communications wold

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