Business and Money: A roadmap to more profit and peace in your business Simone Cimiluca-Radzins

In this episode, I dive deep into a conversation with Charles Leikauf, a corporate finance expert turned accidental fractional CFO.

Charles shares the strategies and mindset shifts that helped him escape the CFO corporate job to overcome fears, consistently attract clients, and ultimately build his own business. We discuss the importance of personal branding, leveraging Facebook ads, and building a scalable model with a reliable team.

Listen to the full episode to learn about how offering value and embracing new marketing methods can scale an accounting business or any professional service.

00:48 High Vibrational State and Mental Rehearsal

02:35 Applying Mental Rehearsal in Business

05:44 The Accidental Fractional CFO: Charles' Origin Story

13:51 Transitioning from Corporate to Entrepreneurship

17:28 Growing a Business and Overcoming Challenges

19:31 The Importance of Predictable Client Acquisition

21:23 Leveraging Facebook Ads for Business Growth

31:11 Scaling Through Content Consumption

31:51 Overcoming Limiting Beliefs in Accounting

32:40 The Evolution of Accounting Practices

33:17 Embracing the Internet for Business Growth

34:10 Niche Down for Success

38:21 The Importance of Client Compatibility

40:50 Building a Reliable Team

44:35 The Value of Character in Hiring

47:36 Supporting Accountants to Scale

50:59 Balancing Multiple Businesses

53:54 The Bigger Picture: Changing the Industry

57:23 Encouragement for Fractional CFOs

01:00:33 Final Thoughts



About Charles Leikauf

Instagram: @profitsurgegroup, @charlesleikauf

LinkedIn: https://www.linkedin.com/in/cleikauf/

Facebook: https://www.facebook.com/thecharlesleikauf

TikTok: https://www.tiktok.com/@profitsurgegroup

In this episode, I'm diving into a topic that's crucial for small business owners: achieving true business freedom. It's all about transforming from being deeply immersed in day-to-day tasks to stepping into the role of a CEO.



I'll guide you through this journey, starting with the importance of understanding finance. We'll explore how mastering personal and business finances, especially knowing your numbers, can drive profit and financial freedom.



I introduce the 'Build, Manage, Grow' equation as a framework for boosting business cash flow. We'll also delve into the 'wealth quadrant' concept, urging entrepreneurs to shift from the self-employed quadrant to the business owner quadrant by implementing effective systems and assembling a skilled team.



Throughout the episode, we'll discuss practical strategies for increasing income, managing money through allocations, and setting up sales and money management systems. I'll emphasize the significance of mindset and belief systems as foundational steps for business transformation.



Tune in to discover how you can achieve true business freedom and unlock greater success in your ventures!



01:04 The Essential Equation for Business and Personal Growth

02:46 Diving Deep into the Build, Manage, Grow Equation

03:41 Exploring the Wealth Quadrant: A Game Changer for Entrepreneurs

05:42 Building Income: Strategies for Growth

10:23 Mastering Money Management for Business Success

15:16 The Power of Systems in Business Growth

19:02 The Mindset Shift: From Business Operator to CEO

20:24 Closing Thoughts and Resources



Download the PROFIT CALCULATOR (with tutorial) to help you apply these principles to your own entrepreneurial journey here:

https://lp.marketingpro.ai/profit-calculator

Today, we're diving deep into the world of digital marketing and exploring the power of sales funnels.



In this episode, I share insights from my recent experience working with a client who, despite running a successful business for over 20 years, found the concept of sales funnels mystifying. We'll explore how transitioning from traditional business development methods to leveraging online funnels can revolutionize your lead generation strategies and turbocharge your revenue streams.



Join me as I break down the basics of sales funnels and highlight two essential types that every business owner should have in their arsenal. We'll explore the intricacies of trust funnels and fast action funnels, discussing how they differ in approach and execution.



I'll also share practical tactics for driving traffic to your funnel, optimizing your website for conversions, and nurturing leads to propel them towards becoming loyal customers. Plus, some insider tips on crafting compelling lead magnets and leveraging social media to amplify your funnel's reach.



If you're ready to turn your website into a sales-generating powerhouse and unlock the full potential of digital marketing, then this episode is a must-listen!



00:54 The Power of Sales Funnels Explained

04:23 Maximizing Offline Networking with Digital Tools

07:03 Navigating the Online Funnel Landscape

10:34 Understanding Your Customer's Journey Through Sales Funnels

19:07 Actionable Steps to Optimize Your Sales Funnel



Download the PROFIT CALCULATOR (with tutorial) here:

https://lp.marketingpro.ai/profit-calculator



Want to learn more about how to MASTER DIGITAL MARKETING? Grab our e-book here: https://marketingpro.ai/

In this episode, we delve into the significance of building genuine community, connection, and collaboration, contrasting it with mere audience building with Baily Hancock, Connection Strategist and “Professional Friend-Maker”.



We explore how Baily’s childhood experiences shaped her profound understanding of community, the complexities of human design, dynamics of collaboration, and the significance of forging authentic connections within communities to achieve collective goals.



Baily enlightens us on her vision of the three C's—community, connection, and collaboration— as essential elements for personal growth, business success, and potentially saving humanity.



Lastly, we also explore the challenges businesses face when building communities and the importance of genuine purpose and mutual benefit over mere marketing tactics.



01:18 The Journey into Community Building

01:34 Exploring Personal Growth Through Community

04:13 Leadership, Loneliness, and the Power of Community

05:08 Diving Deep into Human Design and Self-Discovery

06:27 The Projector's Path: Navigating Energy and Influence

12:25 Unraveling the Layers of Self and Strategy

17:30 The Creative Process and Overcoming Limitations

20:35 Reflections on Writing and Personal Identity

24:13 Strategies for Achieving Big Goals

26:05 Rediscovering Passion and Navigating Entrepreneurship

26:44 The Entrepreneurial Journey: Challenges and Aspirations

28:13 Exploring Business Models: Solopreneurs vs. Corporations

28:41 Community Architecture: Building and Optimizing

29:46 The Three C's to Save Humanity: Community, Connection, Collaboration

30:58 The Power of Community in Times of Crisis

37:28 Navigating the Business Landscape: Community vs. Membership

40:53 The Essence of True Community Building

43:42 The Future of Business: Authenticity and Purpose

45:59 Final Thoughts: The Journey Ahead



About Our Guest Baily Hancock

Website: https://bailyhancock.com

Instagram: https://www.instagram.com/bailyhancock/

LinkedIn: https://www.linkedin.com/in/bailyhancock

In this episode of The Business Freedom Lab, we dive deep into the concept of unlocking personal power and achieving time freedom, particularly within the realms of parenthood and entrepreneurship. Our guest, JLove Carey, is not only a parent but also a certified practitioner of impactful practices like Hypnotherapy, Neuro Linguistic Programming, NLP Coaching, Time Line Therapy™, Neuroscience for Change, and Usui Reiki. Together, we discuss the journey of personal transformation, shedding light on the societal taboos that often hinder our ability to prioritize ourselves. We explore the stigma surrounding self-care and the disconnect from our inner desires and intuition, digging into the systemic conditioning that leads us astray.



Throughout our conversation, we touch upon the importance of listening to our inner voice and recognizing the role of the unconscious mind in shaping our desires and decisions. We delve into effective leadership strategies, highlighting the balance between masculine and feminine leadership styles. Drawing from personal anecdotes and insights, my guest shares valuable tips on overcoming limiting beliefs and harnessing the power of the unconscious mind for growth.



We also tackle practical aspects of achieving time freedom, including delegation, system setup, and task prioritization. Balancing entrepreneurial pursuits with family responsibilities can be complex, but we discuss actionable steps to navigate this journey with grace and efficiency.



Join us as we uncover the keys to unlocking personal power and achieving true freedom in both our personal and professional lives. Let’s dive in!



01:02 Reconnecting and Realizing Alignment

01:33 Breaking Taboos in Women's Entrepreneurship

02:06 The Power of Putting Yourself First

02:53 Unlocking Your Inner Voice and Desires

04:48 The Role of the Unconscious Mind in Personal Development

13:02 Navigating the Complexities of Ego and Higher Self

19:44 Transformative Processes for Personal Growth

31:28 Emotional Energetic States and Their Impact on Our Lives

37:13 Transformative Personal Experiences: The Catalyst for Change

38:49 The Power of Determination and Love in Overcoming Challenges

40:39 Integrating Time Management and Personal Growth for Parents and Entrepreneurs

53:18 Unlocking Personal Power and Leadership for Positive Impact

58:21 Exploring Professional Identities and the Journey of Self-Discovery

01:05:16 Conclusion: Embracing Time as the Ultimate Resource



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About Our Guest Jennifer Love Carey

Website: www.mercury.coach

Email: jlove@mercury.coach

LinkedIn: https://www.linkedin.com/in/jlovemercury/

Facebook: https://www.facebook.com/jennifer.carey.7965

Instagram: https://www.instagram.com/careyjennifer/

In this episode, we had a deep dive into the world of taboo topics with Petra Salaric, founder of pstaboo, a consultancy specializing in supporting organizations in dealing with taboo topics. As a taboo expert, she leads the charge in breaking down societal barriers and promoting open dialogue for a more inclusive world.We talked about why it's so important to tackle those uncomfortable conversations both personally and in society.



Petra shared some gems about creating safe spaces for discussing taboos, especially for women. She emphasized the importance of self-care and mental health, especially in cultures where it might be stigmatized. We even got into the nitty-gritty of having difficult conversations, like choosing the right time and environment, and expressing emotions openly with "I" statements.



One big takeaway? Understanding that these conversations aren't about blame but about acknowledging emotions and perspectives. Plus, Petra dropped some knowledge about how challenging taboos can dismantle inequalities and power structures in society.



So, if you're ready to embrace discomfort for personal growth and societal progress, this episode is for you! Tune in and let's dive deep into those taboo topics together. You won't want to miss it!



01:04 Exploring the World of Taboos and Personal Stories

04:28 The Impact of Taboos on Personal Development and Relationships

07:57 Cultural Differences and the Role of Emotions in Communication

08:36 Identifying and Discussing the Major Global Taboos

14:29 The Influence of Online Communication on Intimacy and Relationships

23:22 Practical Approaches to Addressing and Understanding Taboos

26:09 Exploring the Impact of Taboos on Self-Perception

26:46 The Power of Sharing and Conversations

27:35 Addressing Taboos: Workshops, Diaries, and Mind Maps

28:23 The Liberating Effect of Discussing Taboos

30:33 The Role of Culture in Self-Care and Mental Health

30:56 Creating Safe Spaces for Healing and Discussion

32:12 Navigating Personal Boundaries and Seeking Professional Help

36:12 The Importance of Self-Awareness in Overcoming Taboos

41:30 Strategies for Having Difficult Conversations

50:49 Embracing Taboos for Personal and Societal Growth

53:04 Connecting with Guest and Final Thoughts



About Our Guest Petra Salaric

Website: https://www.pstaboo.com/

Instagram: https://www.instagram.com/petrasalaric/

LinkedIn: https://www.linkedin.com/in/petrasalaric/