The Business Growth Series Trigger Worldwide

Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide. In this podcast, we explore the fascinating world of Packaging Design. We discuss some iconic product packaging designs and define how to go about planning for a new packaging design. We deep dive into the importance of Design directions and guard rails. We share 10 tips for creating good, eye-catching packaging design and finally, how should agencies and clients evaluate the packaging design that’s being presented to them. 



Don't miss out—subscribe now to The Business Growth Series with Trigger Worldwide, and Tune in to this exciting episode of Packaging Design. 



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Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide. In this podcast, we discuss the Power of Music in Advertising. We explore how brands can leverage music to differentiate themselves in a competitive noisy marketplace. We’ll explore how to deconstruct icon music and why brands should do it, we’ll share with you 10 best practices for leveraging music in your advertising, and we’ll discuss the role of AI in music today and going forward.



Don't miss out—subscribe now to The Business Growth Series with Trigger Worldwide, and Tune in to discover how music can elevate your effectiveness in Advertising, Marketing, and Sales, paving the way for brand awareness, memorability and differentiation. 



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Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide on the art of negotiation in the realms of Advertising, Marketing, and Sales. Negotiation is a strategic dance where two or more parties resolve issues and reach agreements beneficial to all involved. From business transactions to personal interactions, negotiation shapes our daily lives.



In this podcast, we delve into the essence of negotiation, exploring its various styles and strategies tailored for success in the dynamic world of Advertising, Marketing, and Sales. Whether it's consultative selling, strategic partnerships, or data-driven marketing, negotiation underpins these domains, fostering collaboration, value creation, and long-term relationships. We'll explore the importance of preparation, understanding priorities, defining outcomes, and making concessions. Each step is crucial in steering negotiations towards mutually satisfying conclusions, ensuring a win-win scenario for all parties involved. We'll examine different negotiation styles, from competitive to collaborative, highlighting their strengths and pitfalls. Understanding these styles equips negotiators with the flexibility to adapt to diverse situations and personalities. We’ll explore negotiation style amplifiers such as cultural adaptability, emotional intelligence, and principled approaches, essential for navigating complex negotiations effectively.



Join us as we unravel the top benefits of negotiation strategies for business growth and uncover common pitfalls to avoid. From leveraging negotiation for price optimization to maintaining operational standards during crises, negotiation skills are indispensable for sustainable business success. 



Don't miss out—subscribe now to The Business Growth Series with Trigger Worldwide, and Tune in to discover how negotiation strategies can elevate your effectiveness in Advertising, Marketing, and Sales, paving the way for mutually beneficial outcomes in every interaction. 





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Welcome to another exciting episode from the  Business Growth Series with Trigger Worldwide. Today we dive deep into the dynamic realm of Augmented Reality Marketing. The digital marketing landscape is ever-evolving, fueled by technological advancements that promise boundless innovation for brands to bridge the virtual and physical worlds. Join us as we explore how Augmented Reality Marketing has revolutionized consumer engagement, creating immersive and captivating branded experiences.



Discover the two primary types of Augmented Reality Marketing: Marker-based AR, utilizing QR codes for interactive experiences on mobile devices, and Markerless AR, which leverages location-based data for a more complex and versatile engagement. Dive into subsets like Projection-based AR and Superimposition-based AR, each offering unique canvases for brands to communicate narratives that resonate with audiences.



But the journey doesn't end there. Augmented Reality Marketing transcends industry boundaries, breathing fresh life into brands and energizing their narratives. Learn how it can create memorable experiences, craft unique narratives, and navigate the challenges that businesses might face in their AR initiatives.



As we unravel the benefits of Augmented Reality Marketing, you'll discover how it promotes brands innovatively, widens market reach, creates buzz, and delivers immersive experiences that guide customers through purchase decisions. Uncover the steps to crafting successful AR campaigns, from defining objectives to collaborating with developers and incorporating influencers into marketing promotions.



Don't miss out—subscribe now and explore the limitless possibilities of Augmented Reality Marketing on The Business Growth Series with Trigger Worldwide!



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Welcome, listeners, to a journey through the captivating realm where emotions and business growth intertwine. In this episode, we delve into the heart of modern advertising, exploring the profound impact of human emotions on the dynamic landscape of marketing. This isn't just about selling products; it's about selling emotions.

In a world saturated with choices and fierce competition, brands are on a quest to forge connections that transcend the transactional. Join us as we unravel the intricate dance between consumer psyche and advertising strategy, deciphering the language of emotions that shapes our decisions, influences our perceptions, and ultimately drives business success.

From the infectious allure of joy to the contemplative depths of sadness, we'll explore how these emotions serve as the building blocks of compelling narratives. In this episode, we dissect the strategies behind successful advertising campaigns and the psychology that underpins them. What makes an ad unforgettable? Why do some campaigns leave a lasting imprint on our memories while others fade into the noise?

Our journey takes us beyond the surface, exploring the primary human emotions and their powerful combinations. We'll unravel the secrets of joy mingling with trust to create love, or the fusion of anticipation and fear birthing exhilaration. It's a symphony of emotions that marketers orchestrate to craft narratives that resonate deeply with their audience.

But it's not just about stirring emotions for the sake of it. In the marketing funnel, from awareness to post-purchase, emotions play distinct roles, influencing our decisions at every stage. We'll navigate this funnel, decoding how happiness attracts attention, fear drives urgency, trust seals the deal, and post-purchase emotions can turn customers into loyal advocates.

Stay tuned as we unveil the roadmap to building effective campaigns with emotions. From audience research to storytelling, emotional intelligence to personalized content strategies, we'll guide you through the steps that transform a brand from a mere product into a powerful storyteller, leaving an indelible mark on the hearts and minds of consumers.

In the ever-evolving landscape of advertising, one truth remains constant: human emotions are the heartbeat of successful campaigns. Join us as we explore the strategies, insights, and nuances that elevate brands beyond mere transactions to forge lasting connections.



This is "Selling Emotions for Business Growth", and you're in for a journey that goes beyond the surface, deep into the emotional core of marketing.



⁠⁠https://www.triggerworldwide.com/⁠⁠⁠

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Welcome to a compelling episode from The Business Growth Series, where we delve into the intricacies of the modern marketing landscape and the indispensable role that Customer Journey Maps play in steering businesses toward unprecedented success.



In today's fast-paced world, marketers face an unending challenge: how to break through the noise and establish genuine connections with their audience. Join us as we embark on a journey through the labyrinth of customer emotions, experiences, and expectations, and discover the secrets behind creating authentic, lasting relationships.



In this episode, we explore the steps to crafting your Customer Journey Map masterpiece amidst the chaos of the digital age. We also unveil the critical pitfalls to avoid, including one-size-fits-all thinking, the balance between digital and physical touchpoints, internal team synchronicity, and the importance of adapting to changing times without overwhelming complexity. Furthermore, we discuss how a successful Customer Journey Map can transform businesses and lead to greater success.



Tune in to this episode of "The Business Growth Series" to learn how to navigate the customer's heart, master the art of journey mapping, and transform your brand's relationship with its audience. Don't miss this insightful exploration of the power of Customer Journey Maps in the marketing world.



⁠https://www.triggerworldwide.com/⁠⁠

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