45 episodes

Welcome to the Business Journey Podcast where host Rebecca Rice teaches photographers and business owners to navigate their business journey and find a life of financial freedom through a thriving, profitable business. As a wife, mom, and business owner, Rebecca knows the trials of trying to do all the things. It may not always be easy, but it CAN be done!

Week after week, Rebecca brings helpful, practical teaching to inspire and equip photographers just like you. She'll cover everything from time management and goal-setting down to the nitty gritty of things like posing, marketing, and personal branding.

If you're ready to feel empowered, encouraged, and on fire for the things you truly love, then you're in the right place!

The Business Journey Podcast Rebecca Rice

    • Business
    • 4.9 • 61 Ratings

Welcome to the Business Journey Podcast where host Rebecca Rice teaches photographers and business owners to navigate their business journey and find a life of financial freedom through a thriving, profitable business. As a wife, mom, and business owner, Rebecca knows the trials of trying to do all the things. It may not always be easy, but it CAN be done!

Week after week, Rebecca brings helpful, practical teaching to inspire and equip photographers just like you. She'll cover everything from time management and goal-setting down to the nitty gritty of things like posing, marketing, and personal branding.

If you're ready to feel empowered, encouraged, and on fire for the things you truly love, then you're in the right place!

    How I Set Goals In My Business

    How I Set Goals In My Business

    As we get closer and closer to the end of the year, "goal setting" becomes a popular buzzword in the creative industry (and beyond). I'm a huge fan of goals so I wanted to share how I set goals in my business each year. Whether you love goals like me or would rather not set something, join me on this week's episode. These tips might surprise you!

    But, before we dive into all of that though, I want to share my new FREE guide with you: http://www.Rebeccaricephoto.com/3K-minis (My $3K Mini Sessions Blueprint.) It’s a step-by-step guide of what to do to make $3,000 on your next mini sessions. Whether you’ve hit that goal before or just want to see if there’s other ideas to try, grab this free guide. It’s jam packed with tons of great information for you! Now let's jump back to goal setting for your business!

    How I Set Goals in My BusinessLike I said before, I'm a goal person. I'm an Enneagram 3 and I just love setting goals because of it. Checking off lists makes me happy and I think that kind of is the same thing for goals! So today, I wanted to give you an inside look at how I set goals in my business each year. So let's dive into it!
    The Tools I Use for Goal SettingEach year, I set yearly goals which are 2 or 3 overarching goals I have for that year. Then I also set quarterly goals. I do that each quarter at a time. So, I'll set my yearly goals and Q1 goals in January. There's prep work involved in setting goals. You don't just sit down and decide what to do. Look at what's been happening, what worked well and what didn't. I love the system that Lara Casey teaches with her PowerSheets! They break down the whole process so it's less overwhelming and I truly do see results year after year.

    In addition to PowerSheets, I use Kat Schmoyer's printable calendars. She has a quarterly printable calendar and I love printing it, framing it, and using my dry erase markers on it each quarter. I think it really helps me break down my quarterly goal into smaller, reasonable chunks of focus. PS. We did a whole interview about https://rebeccaricephoto.com/2021/04/05/quarterly-planning-tips-with-kat-schmoyer/ (how to plan quarterly for your business) - make sure you take a look, she's literally the Calendar Queen! When I sit down and go through my goals, I make sure to update everything at once so I'm ready to start tackling goals.
    How to Set Your GoalsWhen it comes to actually setting goals, I use a system called SMART goals. It stands for smart, measurable, attainable, relevant, and time-based goals. These are the lenses I look through when setting my goals each year and quarter. Basically, you want to make sure that the goals you set actually matter for your business and are measurable - this will vary goal to goal. But you want to make sure that you can actually SEE progress. Remember your season of life while planning your goals, too. That's something I think many of us forget. Attainable and realistic mean two different things depending on your season of life. And remember, you can always refresh or change your goals too!

    One of the biggest lessons I've learned about goal setting is to be flexible. Each quarter, I take a look at what happened and what's ahead. This helps me refresh my goals. You shouldn't feel like you're stuck with the same goals all year long. It's actually why I don't like New Year's resolutions - they aren't flexible! Be flexible and kind to yourself.

    That's a quick overview of how I set goals each year and quarter! I want to hear what goals you've set and how you lay them out for yourself! Are you using Power Sheets or a calendar? Or just a list somewhere? Now is the perfect time to sit down and decide what's on your goal list for 2022! What do you want to feel this time next year and how are you going to get there? You've got this!!!
    Links Mentionedhttp://www.Rebeccaricephoto.com/3K-minis (+ My $3K Mini Sessions Blueprint)...

    • 14 min
    Tips For Taking Time Off In Your Business

    Tips For Taking Time Off In Your Business

    Happy Monday! With Thanksgiving ahead of us this week and the winter holidays not far off, I'm so excited for today's podcast episode. We're talking all about taking time off in your business! I completely believe in taking time away from your business in a healthy and positive way, so I can't wait to dive into my top tips for making that happen. This episode is inspired by my team, actually! The entire time is taking the majority of December off to enjoy the last few weeks of the year and I'm so happy for all of us! So, I wanted to share some tips for taking time off in your business. But... before we get into that, I want to remind you about something!

    I want to share my new FREE guide with you: http://www.Rebeccaricephoto.com/3K-minis (My $3K Mini Sessions Blueprint.) It’s a step-by-step guide of what to do to make $3,000 on your next mini sessions… all on ONE date. Whether you’ve hit that goal before or just want to see if there’s other ideas to try, grab this free guide. It’s jam packed with tons of great information for you! Now that you've got that downloaded, let's head back to talking about time off!
    Tips for Taking Time Off in Your BusinessMy goal for the team is that we can be completely off - or only popping into the inbox once a week. We seriously want to limit our time working over the holiday season. It's been a huge goal of mine for this to be a possibility and I'm SO happy to say we're there. There's a few practical ways we've accomplished this!
    Outline your Boundaries!Whether you're having this conversation with a team member or yourself, ask what does time off look like for you? For us, it was that the last 3 weeks of December, we'd be out of office. Someone will look in our inbox but ONLY respond if it's an emergency. Otherwise, it can wait. I don't want my team in the business every single day. We aren't taking any sessions this month and those are some of the big boundaries we've set for our time off. Decide what yours look like. Maybe it's taking 3 solid weeks off or just certain days. And on the days off, what are you going to do or not do in your business? Once you know what your boundaries are, you can take steps to protect that time.
    Set an autoresponder in your email.One easy way to protect your boundaries is to set a digital reminder through an autoresponder. I know people love to hate on autoresponders but I'm a big fan of them. They easily protect your boundaries and help set expectations for anyone contacting you. Make it clear you're out of office and will respond when you're back in - unless it's an emergency. It gives your clients or students peace of mind to know they reached you at the very least - and they'll hear back soon.
    Get ahead on content and/or work!The third thing you can to do to take extended time off is getting ahead on your work and content. You need to plan ahead so that you're not scrambling the week before you go out to publish content. You still want to stay consistent and be in the front of people's minds - so schedule ahead. Spend time batching your content so you can knock it all out. Then you can pre-schedule your social media posts and not have to worry about it while you're off!
    Bonus Tip: Hire help!If you're really anxious about taking time off, consider hiring a subcontractor who could check in on things for you! They would be in charge of putting out fires that pop up while you're out of the office. This isn't necessary but if it helps you feel more relief and comfortable with time off, do it! If you're in the place to make this happen, I encourage you to if you need it. And if you aren't, know that is truly NOT a big deal!

    It's easy to feel like we can't step away or the business will crumble. But I'm here to give you permission to take a step back. Set boundaries you're comfortable with and give yourself that freedom to rest going into the new year. I know it can feel scary and like you're going to miss out on something big, but the right...

    • 12 min
    Building A Team: A Conversation With My Integrator

    Building A Team: A Conversation With My Integrator

    For the last few weeks, we've been diving into how to https://rebeccaricephoto.com/2021/11/01/ep-40-what-to-do-before-you-hire-tips-for-building-a-team/ (prepare for) and https://rebeccaricephoto.com/2021/11/08/ep-41-building-a-team-bringing-on-full-time-employees/ (build a team )for your business. Today, I'm excited to be chatting with my integrator, Kat Schmoyer, about having someone in this position on your team. Ever since we started working together, we've both gotten a ton of questions about what her role is, how to know if you need one too, and so many other topics. So, we decided to sit down and pull back the curtain on what it's like working together with Kat as my integrator!
    In today’s episode about hiring an integrator, we’ll be talking about:Meet Kat (2:10)
    What is an integrator (4:36)
    Why operating in your zone of genius matters (7:06)
    What Kat's role looks like day-to-day on the team (10:03)
    How Kat helps me decide which dreams to follow (13:23)
    When are you ready to bring on an someone like Kat (16:27)
    What you can do to prepare yourself for an integrator (22:15)
    How being a visionary has been for Rebecca (29:03)
    Thank you, Kat!If you want to learn more about Kat and her incredible services, make sure to check out her website http://www.katschmoyer.com (HERE)! She has several blogs about being an integrator and what that means for your business too, so go take a look. You can also find her on http://www.instagram.com/katschmoyer (Instagram).
    Links Mentioned in the Episode:+ http://www.katschmoyer.com (Kat's Website)
    + https://blastoff.rocketfuelnow.com/quiz/ (Visionary / Integrator Quiz)

    • 42 min
    Building A Team: Bringing On Full-Time Employees

    Building A Team: Bringing On Full-Time Employees

    This week, we've got another great episode about the next step in building a team: bringing on full time employees. Before you run away, hear me out! Although I know you may not be in the place to be making these hires right now, you will be one day. And setting up a strong foundation now will make all the difference when you are ready to start making those hires! Last week, we talked about how tohttps://rebeccaricephoto.com/2021/11/01/ep-40-what-to-do-before-you-hire-tips-for-building-a-team/ ( prep for building a team), so I think this is another great foundational piece you need when building the team of your dreams!
    Before we dive into all of that though, I want to share my new FREE guide with you: http://www.Rebeccaricephoto.com/3K-minis (My $3K Mini Sessions Blueprint.) It's a step-by-step guide of what to do to make $3,000 on your next mini sessions... all on ONE date. Whether you've hit that goal before or just want to see if there's other ideas to try, grab this free guide. It's jam packed with tons of great information for you! And now... back to our topic of the day: bringing on full time employees!
    How do you know if you're ready?It can be tricky to know if you're ready to hire someone full-time. But, a good rule of thumb is to look at who you have working with you already. If you've got a few subcontractors working for you (maybe your editor, virtual assistant, and social media manager) but you're still ready to continue scaling, it might be time to consider a full time hire. While you have these other people working under you and you realize you could afford to bring someone on for 40 hours a week, you might also be in the position to consider that hire. I recommend having 3-6 months of that person's salary in the bank before you commit to anyone though, so that if something happens, you're protected! It's not just for me: it's for them. I want them to know that I'm taking the responsibility of hiring them seriously and I want them to feel secure in their choice to work with a small business. So to me, that's the first step of knowing you're ready to hire someone full time!
    Who do you hire?There's two places to hire from: IN the industry and OUTSIDE of the industry. There's pros and cons to both. When you hire within the industry, you have someone that's more likely to be familiar with the software and systems you use. That's definitely a plus! But, there's something to be said for training someone from the ground up. In my business, we've hired three other people beyond my husband who are full-time and we've trained every single one of them. For us, it made sense because we have really specific processes we want to use and want them to know. Not to mention, our employees are amazing and super smart so it didn't take long to train them! Additionally, when you hire someone who isn't the expert in what they do, it's a little bit cheaper. Again, you have to train and teach them, but for us, that made more sense.
    Now, if you're wondering where to go to find these amazing people, make sure you join https://rebeccaricephoto.com/behind-the-lens (Behind the Lens) and watch my masterclass on Outsourcing! I share all sorts of tips, including where I go to find the amazing team members I have!
    What do you look for when you hire?For me, I've always hired for personality and trained for skill. It's more important that I find the RIGHT people for my team. Teaching them to do a job is easy! We're big on knowing our team members strengths and weaknesses here, and using that to our advantage as well. It's no secret that my full-time employees' positions have changed and evolved since they started, but it's all been for the better. We've actually had everyone take the Strengths Finder test so we can make sure we're doing what really aligns with who they are and what makes them unique. It's been really eye-opening for all of us and allowed us to put our employees in their zone of genius, which is truly the best for all...

    • 19 min
    Building A Team: What To Do BEFORE You Hire

    Building A Team: What To Do BEFORE You Hire

    I'm so excited today because we're starting our mini series here on the Business Journey Podcast all about building a team. Maybe you're interested in building a team soon - or maybe not, but the information we're sharing in this mini series is going to be super helpful when you're ready to make the leap. Today's episode is all about what to do before you hire a team member, which is the perfect place to start when you're dreaming of a team.
    Before we dive into building a team, I wanted to share about a http://www.rebeccaricephoto.com/five-ways (new freebie) I've put together. It will show you five ways to grow your email list from 0 to 100 subscribers! Email marketing is SO important for small business owners (learn why I believe that https://rebeccaricephoto.com/2021/04/19/4-reasons-you-should-have-an-email-list-as-a-photographer/ (HERE)). Now, back to building a team.
    What to Do Before You Hire a Team MemberOver the last year or so, I've built up a team in my business and now, I'm loving the chance to help other business owners build their own teams. One of the most common questions I get asked from other photographers is how to prepare to build a team. They may not be totally ready right now, but they want to get to a place where they are ready in the future. I think that's an amazing question because it's never to early to start preparing to build your team. A lot of these tips I'm sharing today, I wish I had done when I started building my team. Now, it's a breeze to bring on someone new because we know what we're doing! So, here's what you should do before you hire a team member!
    Write out what you need to do in your business.Think about every single thing that you do (or need to do) to make your business run. Get as micro was you need, but list it all out. We're doing this because I want you to see how much you actually do every day in your business. Once you know all the things you do, it's much easier to determine what you can let someone else do for you! After you've got it all written down, highlight what only YOU can do. If it requires your actual face, voice, or has a direct impact on your revenue, highlight it. In the end, there should be a few things highlighted - now it's clear to see how much you could truly hand over to someone else. With what's on your list, think about what you can automate and mark it with a star! These are things that you don't have to do physically anymore!
    Document your processes.With anything that isn't highlighted, start documenting your process. One of our favorite programs to do this is with https://www.loom.com (Loom). It's a free recording software and you can literally do a screen recording of whatever you're doing. This is a great way to teach someone how to do something - like a gallery delivery for example! You can also document your process in a Google Doc or a http://www.trello.com (Trello checklist). Our team does a lot of checklists and Loom recordings - but do what works for you. When it's time to onboard a new hire, you can send them the recording and checklist to review instead of having to hold their hand and teach them everything.
    Make your processes as efficient as possible.As you start to record and document these processes, look at how efficient they are. Are you including unnecessary or redundant steps? If you are, think about how to make it easier. When you hand it off to someone, you want that task to be as streamlined as possible. You may still wind up making changes after someone else comes in to help, but that's not a bad thing!
    Think about where you want your business to go.Most of these tips are practical, actual things to go. But part of being a team leader is having a vision. Think about where you want to be in a few years and lay out the roles beneath you that you want someday to make it happen. This is a bit of a dream scenario so don't think about costs right now - just where you want to be and who you'll need. Once you know who you might...

    • 13 min
    After Your Minis: Workflow Tips For After The Shoot

    After Your Minis: Workflow Tips For After The Shoot

    I'm so excited to welcome you to another episode of the Business Journey Podcast, because today we're talking about what to do after your mini sessions are over. I'm diving into my favorite workflow tips for after your sessions. We've talked a lot about how to plan and prep for them, but what do you do when you head home? How do you manage all of the images and clients you had the chance to work with? Today, we're going to break down how workflow tips for after your mini sessions! Before we jump into all of that, though, I wanted to let you know about my Free Minis Class! This class dives into what many sessions are and how to structure them right so that you can maximize your profit. And then we talk a ton about marketing. You can check it out at http://www.Rebeccaricephoto.com/minis-class (HERE).

    Wait a day to start processing your photos.Honestly, coming home from photographing a bunch of minis and then jumping right into post processing is kind of overwhelming. So, I recommend waiting a day to get into all of your editing. They're long days and sometimes things go really well - and let's be real, sometimes they don't. But waiting a day allows some of that emotion to cool so that you can be in the right headspace to edit your images (or send them to your editor!). Back them up as soon as you get home, but don't start culling or editing in that moment. Trust me!

    Organize your files well!Hopefully I can explain our system well to you.... but, when we start organizing files from our mini session, we put all of our mages on a hard drive. I have one master folder for that set of mini sessions. Always put the location and the date! Then, inside that master folder, we have three more folders. A "Capture" folder which is where all of the RAW files will go. Next is a "selects" folder, which will have any images we choose as the final images for our clients. And then finally, we have an "Output" folder, which is the final edited images. Within those folders, I have a folder for each family. I label it by the number session they were of the day (1, 2, etc.) and then mom's first and last name... so the file name might look like: 1-Rebecca Rice when I'm all done. This helps me keep everything in order so there's no confusing who is who!

    Batch your work.Once you've got all of your folders set up and the photos dumped into the "Capture" folder, it's time to batch your work. By that I mean, sit down and cull all of your photos at the same time. Edit them and deliver the images at the same time to your clients. By doing each family individually, you're not really maximizing your time. Instead, focus on one type of task at a time. I've found I'm a lot more productive when I can do everything at once, for example: I cull in PhotoMechanic. It's a one time purchase and it's amazing because it's SO much faster to cull through images - and more efficient. Then I go into Lightroom and edit everything and then do one sitting where I prep the galleries in Shootproof.

    Write out your workflow.There's two purposes to having your workflow organized. One, it gets it out of your head and makes sure that your entire team knows what's going on. If something happens to you or you need help, how do you explain to someone where everyone is in the process? Have a written list so that it's easy to follow, no matter who's helping you. The other reason that you need to organize your workflow is to ensure that every client gets the same experience. I've talked abouthttps://rebeccaricephoto.com/2021/10/18/ep-38-avoiding-burnout-tips-for-tackling-busy-season/ ( Trello before) - but we use it for our team and every session has a checklist so that we make sure we know what's going on! PS. Don't forget - in https://rebeccaricephoto.com/behind-the-lens (Behind the Lens), we actually share our EXACT workflow and Trello board with you so that you can get your workflow organized today!

    There you have it! Four easy tips to master your workflow after...

    • 12 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

HannahCappsPhoto ,

I’m obsessed!

I don’t binge many podcast, I just skip around to whatever I want to learn at the moment... buttttt this one is binge-worthy! Rebecca breaks everything down into bite size pieces that you can understand and implement. 💗 I can’t wait for more!!!

CheyennePhillips ,

Rekindled my inspiration.

I love how Rebecca breaks everything down. After listening to her first five or so episodes I decided to start talking some courses. She’s taught me a lot more than what I was taught in college. Very thankful for her and this podcast 🙏🏼

Kendra Heffelfinger ,

Glad I Am Not Alone

Rebecca was so vulnerable in her Shooting Indoors Horror Story. Most would set their camera and craft down and not keep learning. Rebecca shared how she got through it and teaches her listeners how to get through their struggles too. The Business Journey Podcast has quickly become my favorite podcast to listen to as I build my photography business.

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