The Business Leadership Podcast TBLP Network

Welcome to another insightful episode of the Business Leadership Podcast hosted by Edwin Frondozo. Featuring guest Guy Murrel, an expert in strategic narrative marketing and category leadership, this episode explores the significance of category leadership for B2B tech firms. Morel shares valuable insights on differentiating in a crowded market, the impact of strategic narratives, and practical, actionable advice from his book 'A Practice Guide to Strategic Narrative Marketing.' Tune in for these practical tips on establishing and maintaining category leadership to boost business valuation and organizational alignment, and feel empowered to implement them in your own strategies.
00:00 Introduction to Category Leadership00:23 Meet Our Expert Guest: Guy Murrel02:05 The Importance of Category Leadership05:06 Defining and Aligning Your Category Narrative06:32 Strategic Narrative Marketing Explained10:50 Case Study: Rally Software and Agile13:16 Publishing and Promoting Your Category18:16 Final Thoughts and Recommendations21:14 Conclusion and Farewell


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In this episode of The Business Leadership Podcast, host Edwin Frondozo welcomes category design expert Mike Damphousse. They delve into the significance of category design and its strategic importance for startups and established companies. Mike shares his journey from programmer to marketing guru, offering real-world examples and actionable insights on building market leadership. The discussion covers key concepts such as vision entropy, internal mobilization, and the power of community in category design. Mike also advises business leaders to execute successful category design strategies and overcome common challenges.
00:00 Introduction and Welcome00:40 Meet Mike Damphousse: From Programmer to Category Design Expert01:19 Mike's Journey: Pivotal Moments and Startups01:57 Deep Dive into Category Design08:45 The Importance of CEO Buy-In12:53 Challenges in Category Design15:52 Vision Entropy and Overcoming Obstacles27:21 Mobilizing and Evangelizing Category Design34:46 Final Thoughts and Advice


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Mastering Category Creation: Insights from Scott Brown of Cervin VenturesJoin host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures' portfolio companies.
00:00 Introduction to Category Creation in Business00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation01:57 The Essence and Impact of Category Creation03:55 Adopting a Category Creation Mindset: Insights from Scott Brown05:56 Practical Examples and Success Stories in Category Creation08:36 The Fundamentals of Successful Category Creation15:19 Leveraging AI and Innovation in Category Creation22:42 Final Thoughts and Actionable Advice on Category Creation24:29 Closing Remarks and Podcast Wrap-Up

Links:
Cervin Ventures: WebsiteEdwin Frondozo: LinkedInScott Brown: LinkedIn

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We're thrilled to present "Charting the Course: Insights into Canada's Entrepreneurial Landscape," in partnership with RBC, as we continue our engaging discussion on the Growth Unlocked Podcast series. Our host, Edwin Frondozo, once again welcomes Don Ludlow from RBC, alongside the dynamic CEO of Futurpreneur, Karen Greve Young, and the forward-thinking CEO of OWNR, Shane Murphy. This episode further delves into the early stages crucial for aspiring and established entrepreneurs in the Canadian business ecosystem.
Our conversation navigates the intricate terrains of business planning, emphasizing its indispensable role as a catalyst for enduring success. With a blend of real-world experiences, our esteemed guests unveil insightful pathways through the entrepreneurial maze, highlighting the significance of mentorship, an adept financial framework, and leveraging evolving market trends.
What You Will Learn From This Episode:
Delving Deeper into Business Planning: Grasp the nuanced aspects of strategic business planning and its transformative impact on your entrepreneurial venture.Entrepreneurial Evolution in Canada: Delve into how the entrepreneurial scene in Canada has been evolving and what it entails for budding and seasoned business leaders.The Facets of Financial Structuring: Explore the financial considerations imperative for stability and growth, and learn how to build a robust financial foundation from the outset.Mentorship – A Cornerstone of Success: Understand the profound impact of mentorship and how it can significantly accelerate your journey toward achieving your business goals.Leveraging Technology for Growth: Learn how technology and digital platforms can be harnessed to propel your business amidst a competitive landscape.Risk Management and Insurance: Discover the importance of risk management and how innovative insurance solutions can safeguard your business against unforeseen challenges.Links:
Karen Greve Young on LinkedInShane Murphy on LinkedInDon Ludlow on LinkedInFuturpreneur WebsiteOWNR WebsiteRBC Business InsightsEmbark on this enlightening journey as we unfold the roadmap to navigating initial challenges for sustainable business success. Your feedback is our treasure; if you find value in this episode, kindly follow the show, rate us, and leave a review. Your insights refine our podcast and help reach other ambitious business aficionados like you. Until our next episode, uphold the spirit of excellence and make every day a transformative stride on your entrepreneurial voyage!


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In collaboration with RBC, we're ecstatic to roll out another episode of the Growth Unlocked Podcast series, your compass to navigating the evolving business domain while setting the stage for tomorrow's triumphs. Our host, Edwin Frondozo, welcomes Don Ludlow from RBC, along with Karen Greve Young, the vibrant CEO of Futurpreneur, and Shane Murphy, the innovative CEO of OWNR, to dissect the foundational stages crucial for aspiring entrepreneurs and the overarching entrepreneurial scene in Canada.
This episode navigates through the critical sphere of business planning, shedding light on its role as a linchpin for long-term success. Our distinguished guests share real-world experiences, unveiling pathways to maneuver through the entrepreneurial labyrinth, with a spotlight on mentorship, networking, and establishing sturdy financial scaffolds from the get-go.
What You Will Learn From This Episode:
Embarking on the Entrepreneurial Voyage: Unpack the essential first steps aspiring entrepreneurs should undertake to solidify the groundwork for their venture.Entrepreneurship in Canada: Explore the overarching landscape of entrepreneurship in Canada and its impact on the business arena.Mastering Business Planning: Delve into the criticality of strategic business planning for sustainable success, enriched with real-world experiences from seasoned entrepreneurs.Navigating Challenges: Learn how to confront hurdles and pitfalls in the entrepreneurial journey, transforming each stumble into a stepping stone toward your objective.Mentorship and Networking: Understand the indispensable role of mentorship and networking in the initial stages of your entrepreneurial venture.Financial Structuring: Grasp the financial deliberations crucial for long-term stability and how to architect your business for enduring success.Links:
Karen Greve Young on LinkedInShane Murphy on LinkedInDon Ludlow on LinkedInFuturpreneur WebsiteOWNR WebsiteRBC Business InsightsBe sure to tune in to gather actionable insights and propel your venture toward long-term success! Your feedback is invaluable to us. If you enjoyed this episode, please consider following the show, rating us, and leaving a review. Your insights not only help us enhance the podcast but also aid in reaching other ambitious business leaders like you. Until the next episode, strive for excellence and make every day a 100x day on your entrepreneurial journey!


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In this special episode of The Business Leadership Podcast, we delve into the world of Indigenous entrepreneurship and showcase the transformative power of the SOAR Accelerator. Join host Edwin Frondozo as he speaks with Sunshine Tenasco, the co-founder of SOAR, and the visionary founders of five exceptional Indigenous-owned businesses from the inaugural cohort:
Sunshine Tenasco - Co-Founder of SOAR, Founder of Her Braids and Pow Wow Pitch, and Author of Nibi’s Water Song. (Link: Sunshine Tenasco)Cheekbone Beauty - Founded by Jenn Harper, the first Indigenous-owned and founded cosmetics company. (Link: Cheekbone Beauty)Indi City - Co-founded by Angel and Alex, the first global Indigenous designers to incorporate wearable technology into traditional regalia. (Link: Indi City)MINI TIPI - Founded by Trisha Pitura and Mélanie Bernard, it offers a unique line of goods inspired by Canadian and Indigenous heritage. (Link: MINI TIPI)Sequoia - Founded by Michaelee Lazore, a proudly Indigenous brand offering sustainable and Indigenous-inspired products. (Link: Sequoia)Wabanaki Maple - A 100% Indigenous female-owned company producing signature line barrel-aged maple syrup products. (Link: Wabanaki Maple)Discover their inspiring stories, the impact of the SOAR Accelerator, and how we, as business leaders, can support and uplift entrepreneurs like them to build a more inclusive and sustainable economy.

Three Things the Listener Will Learn:
The Significance of the SOAR Accelerator: Learn about the first-of-its-kind SOAR Accelerator and its role in empowering high-growth Indigenous-owned businesses in Canada. Understand how this unique initiative fosters financial success, builds confidence, opens doors, and creates opportunities for Indigenous entrepreneurs to thrive.Inspiring Stories of Indigenous Business Leaders: Hear firsthand accounts from the founders of Cheekbone Beauty, Indi City, MINI TIPI, Sequoia, and Wabanaki Maple. Discover their entrepreneurial journeys, the challenges they've overcome, and their positive impact on their communities through their businesses.Supporting Indigenous Entrepreneurship: Gain insights into the importance of mentorship, collaboration, and creating an inclusive space for Indigenous entrepreneurs to grow and succeed. Explore how business leaders can play a crucial role in uplifting and supporting Indigenous businesses and contributing to building a more inclusive and sustainable economy.Additional Links and Resources:
SOAR Accelerator Press ReleaseSOAR Accelerator CohortToronto Star FeatureSOAR Digital Gathering of Indigenous EntrepreneursDate: September 21stTime: 12 PM - 4 PM ETEvent Description: Join 1,000 Indigenous entrepreneurs and allies in a digital entrepreneurship gathering featuring the five SOAR entrepreneurs, performances, workshops, and ceremony. Free registration for Indigenous attendees and $50 for non-Indigenous attendees.Discover more about the SOAR Accelerator, read the press release, explore the cohort of extraordinary entrepreneurs, and join the upcoming SOAR Digital Gathering to engage and support the Indigenous business community.


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