100 episodes

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

The Business of Becoming with Lori Kennedy Lori Kennedy: Entrepreneur | Mentor | Online Business Coach

    • Business
    • 4.9 • 124 Ratings

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

    EP198: Niching in Uncertain Times: The Do’s and the Don'ts - PART 5

    EP198: Niching in Uncertain Times: The Do’s and the Don'ts - PART 5

    Welcome to Part 5 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we are going to wrap up ALL of the strategies in this five-part series and solidify the final Do and Don’t that you should put above all others. 
    Do us a favor and please watch the first four segments if you haven’t already, as this episode ties them all together! We want you to be able to sit down with this and really brainstorm everything we’ve talked about so far. 
    All of our episodes have touched on getting attention by telling a relatable story. Describe a scenario that the ideal client for your niche has done or lived through. You can paint the picture of a stressful situation and grab that awareness without asking, “Are you stressed?” This is where you begin. 
    Our final podcast of this series will dive into: 
    How do I use content and social media to sell?  Where should I sandwich the educational piece? Can I engage my audience without speaking “at” them?  Be a real human in the world. Interact with your audience. Ask questions. Talk to them. 
    The way that most practitioners and coaches display themselves online is similar to how old-school doctors portray themselves, using words the client doesn’t understand...leaving the client feeling unintelligent and not knowing what to do next. Hence, why we begin with an empathetic story. 
     
    What We Talk About In This Episode:
    Emotionally charged headlines, stories, and dialogues Speaking in the first person, as if in a real conversation, in your content Shying away from the educational or scientific pieces in the beginning The right time to talk “clinical” The day to day life of a client in your narrowest, most specific niche Niching down properly, without rushing the process for short-term gain  
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 26 min
    EP197: Niching in Uncertain Times: The Do’s and the Don'ts - PART 4

    EP197: Niching in Uncertain Times: The Do’s and the Don'ts - PART 4

    Welcome to Part 4 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we will talk through how to identify the misconceptions that your audience is operating under and how to educate and illuminate the better alternatives. 
    Go back and listen to the first three episodes if you haven’t yet! This is a FIVE-part series of niching down in uncertain times. Each episode concept builds off the previous and opens the floor for the next topic. 
    Now, your audience is often misled by common misconceptions that are getting in the way of them understanding the real problem and finding the best-suited solution for it. 
    As a coach, you bring value by knowing what these misconceptions are...you’ve probably heard of them more times than you can count. Telling a story that shows empathy for your ideal client will create a bond and open up the client’s mindset. 
    Then, you can bash that misconception right before their eyes, showing them you’ve been in their shoes and retelling how you handled that same problem. 
    In today’s podcast, we are going to address: 
    How can I show my ideal client their misconception is not their fault? What are the misconceptions surrounding my niche specifically? How can I bring hope to my misinformed audience through my expertise? From your audience’s point of view, they are trying everything and it’s just not working. In their brain, this is going to be a problem for them forever. By showing them another way, you are relieving them of this self-blame and self-doubt. 
     
    What We Talk About In This Episode:
    The false beliefs your audience has been operating under Offering new information to bring clarity to these false beliefs  Showing a client that they aren’t the failure & that their misconception was failing them Calling the belief out first, in order to open a client’s mind up to a new belief  Bringing in education, authority, and confidence to reassure a client Content that falls flat without the proper beginning  Interviewing the client and asking for the problem Looking beyond just the clinical Resonating with the client through language and storytelling  
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 27 min
    EP196: Niching in Uncertain Times: The Do’s and the Don'ts - PART 3

    EP196: Niching in Uncertain Times: The Do’s and the Don'ts - PART 3

    Welcome to Part 3 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where we will tackle a common stumbling block...using the right language for your clientele. 
    If you haven’t yet seen Part 1 or 2 of this 5-part series, check them both out later today...we give tips on how to catch the interest of your ideal client during chaotic times (like the election and pandemic), and how to grab a client’s attention by relating to their experiences and validating their thoughts. 
    Coaches often get stuck because they see their ideal client’s wants as superficial and have a hard time using the right language in their marketing. We must first remove our judgements in order to approach and connect with an audience that may be suffering from a pain we don’t experience. 
    In today’s episode, we will open up the floor to questions like:
    How do I uncover the real pain of my client, the real problem they want to solve? In what ways can I bring my client to higher awareness without using elevated language?  Is it ever okay to “diagnose” right off the bat?  If you are creating content, but it’s not getting engagement or producing clients, then you’re probably trying to sell based on what you DO, versus what the client WANTS. This will undoubtedly lead to financial objections because you need to first show them how what you do leads to what they want. 
     
    What We Talk About In This Episode:
    What clients complain about versus what you offer Making a case for how your program solves whatever they suffer from Meeting the client where they are, instead of where you are  Removing the disconnect between a client’s superficial desire and a coach’s program goal Talking in “stories” and using language like, “we, her, us” to associate  What the client sees as the biggest obstacle holding them back Easing their embarrassment by relating to their experiences and speaking as “one” Setting up a client’s mindset before even mentioning your program  Finding the deep-rooted, emotional motivator behind any client’s want  
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 28 min
    EP195: Niching in Uncertain Times: The Do’s and the Don'ts - PART 2

    EP195: Niching in Uncertain Times: The Do’s and the Don'ts - PART 2

    Welcome to Part 2 of ‘Niching in Uncertain Times: The Do’s and the Don'ts,’ where Laura and I will talk all about how to distinguish between the problem the client complains about and the problem your service actually solves. 
    If you haven’t yet seen Part 1, check it out later today...we discuss some niching hat tricks, like how to get exposure to your audience and how to tailor your message to match the needs of your clients. 
    It’s difficult to keep an audience’s attention in the news feed normally during Q4, but even more so now because we have upcoming holidays, the New Year, the pandemic, and, of course, the election. 
    We will be answering some really critical questions from our subscribers like…
    How do I catch the interest of my ideal client during this time? What kind of language should I be using to attract my client?  Should I grab their attention logically or emotionally?  Niching is a necessity, NOT an option, if you want to grow a financially stable business that transforms lives on the internet. That is why this is only Part 2 of our five-part ‘Niching Down’ series!
     
    What We Talk About In This Episode:
    The tunnel vision a potential client has when searching for answers Talking over the client’s head with elevated language Using emotionally provocative headlines that validate an experience Leading with a human connection instead of a teacher or coach mentality How to use empathy and sensitivity to your advantage   Asking yourself what a client may complain about to the people closest to them Breaking down information into actionable items that produce results  Ditching the professional “clinical talk” and relating to a client’s pain personally  Evoking awareness first, gaining trust, and teaching later  
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 26 min
    EP194: Niching Down in Uncertain Times: The Do’s and the Don'ts - PART 1

    EP194: Niching Down in Uncertain Times: The Do’s and the Don'ts - PART 1

    We are here, and we are ready to dive in. Here is part ONE of the five-part series - “Niching Down in Uncertain Times.” 
    There is A LOT on the go. We are in a pandemic, the news is absorbed by the US election, and we are in Q4. We are in uncharted territory. So what are we going to do about it? Laura and I are going to go LIVE in our FB group and talk about the importance of niching down, and the do’s and the don’ts of finding your niche!
    We answer some tough questions:
    How do you get exposure to your audience, especially in Q4, and competing with world events? How do you get clients to know you exist? How do you change your language to gain clarity from the needs of your clients? This episode is kicking off an amazing series that will give you ALL the information you need to niche down in your practice!
     
    What We Talk About In This Episode:
    The double A’s - Awareness and Attention  How to get in front of your audience, online. Niching down - niching deep and narrow instead of broad and wide Keeping attention from your audience Figuring out how to understand the needs of your audience  How to get engagement from your audience Rants - What does your audience complain about? How to educate your audience, in topics that they are interested in How to get specific The importance of standing out in a noisy environment  
    Things We Mention In This Episode:
    10K Success System Take Your Health Practice Online  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Do you have a burning question you’d like to ask?  I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 27,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 27 min
    EP193: Ask Me Anything - PART 2

    EP193: Ask Me Anything - PART 2

    Welcome to Part 2 of ‘Ask Me Anything,’ where I’ll answer more personal questions, as promised!
    If you haven’t yet seen Part 1, check it out after this...I dive into business-related questions from the community about sales, growth mindset, and knowing when and who to hire.
    These questions are straight from the horse’s mouth...my clients!
    So in this episode, we’re going to shift from business to personal. 
    There was such a generous overflow of valuable questions, that it was really hard for me to narrow down which ones best fit this Part 2, as I wanted to give you the best bang for your time. 
    I’ve plucked a few very intimate questions like: 
    How do you handle criticism?  How do you schedule your time?  How do you shift your mindset away from patterns that aren’t serving you? This episode is filled to the brim with my most beloved mental health practices and organization hacks. Once you see the other side of the coin, you’ll have insight into how closely my personal life and my brand are actually connected. 
     
    What We Talk About In This Episode:
    Co-parenting and being divorced Juggling family members   The importance of saving brain space Shifting away from self-sabotage  Demolishing unhelpful belief systems and narratives  My Sunday night routine and Google calendar  Time blocking and outsourcing tasks  Empowering my children by giving them a voice Promoting positivity from a privileged position Mental “check-ins” after harsh feedback  Finding truth through self-inquiry How to build trust through vulnerability  Balancing sensitivity for all personality types Sharing “wins” with others during the pandemic  Choosing not to cater to the negative audience What “toxic positivity” means and how it cripples perspective   
    Things We Mention In This Episode:
    Episode 125: Bulletproof Your Self Worth and Increase Your Self-Confidence   
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    What mental health practices pay off the most for you? I would love to hear all about it. Visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 26,000 other health practitioners just like you to ask questions, share wins and struggles, and get lots of support from me and my team! I hope to see you there.

    • 51 min

Customer Reviews

4.9 out of 5
124 Ratings

124 Ratings

beyond.lyme ,

104 Such an important message for founders

So many coaches forget the key to accomplishment rests between the ears! This podcast gets up close and personal toward the goal of unlocking excuses and freeing up those little grey cells so we can move forward.

Brenda Hall ,

Simply the Best!

This is the most amazing podcast for those who want to build their business, have instant guidance and insight into the things that you don’t even think about when running an online business. It contains uplifting and actionable content that encourages you to be the best that you can be and work towards making your life what you want it to be. Lori is encouraging in her outlook and her inspiration of others. Can’t think of a better podcast for online health entrepreneurs!! I just finished episode 101 and I’m listening to them all in sequence. I can’t wait every morning and afternoon to tune in on my drive to work. You’re the Best!! The Business of Becoming is helping me get to the next level not into in my business but in my life! I’m so thankful to have such motivational genuine information every day. Keep doing what you’re doing!

Being Beth ,

Mindset Shifts

This is my go-to podcast for business growth and support for what it really takes to transform your business.

It doesn’t give you quick fixes but behind the scenes of what it really takes.

It’s a space that allows exploration of profound and powerful shifts in mindset while supporting us right where we are, acknowledging we have to be here yet don’t have to stay in stuck this space. Sometimes it’s with a plan and often times it’s all in your thoughts which control the actions you take.

The most recent episode with Hina was hands down my favorite.

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