20 episodes

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

The Business Of Marketing A. Lee Judge of Content Monsta

    • Marketing
    • 5.0, 5 Ratings

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

    Content for the Sales and Marketing Funnel

    Content for the Sales and Marketing Funnel

    On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to provide when, and we identify some of the gaps that Marketers need to look out for in the process.

    • 30 min
    You Are Media - Be Content

    You Are Media - Be Content

    What does it mean to Be Content? This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how something as simple as a business trip can churn out personal brand Content. If you struggle to come up with ideas for creating content, this show will give you ideas and how to BE the content you need. Subscribe to the show to stay on top of Content creation.

    • 20 min
    When Content Goes Too Far

    When Content Goes Too Far

    Lee and Dontaye discuss things to consider when pushing the line on content. We cover today’s content environment and when you may want to go “too far”. Is there a limit? This episode will help you understand when and where it is ok to push buttons and seek your audience’s limit. Subscribe to the show to stay on top of Content creation.

    • 22 min
    What Makes a Good Story?

    What Makes a Good Story?

    This is a must listen show for business marketers while we dive into Dontaye’s area of expertise - Storytelling. He breaks down the formula of a good story, how to bring it together while making it work for both entertainment and business. Learn how to tell a story to drive business. Subscribe to the show to stay on top of Content creation.

    • 22 min
    Content Marketing Checklist 2019

    Content Marketing Checklist 2019

    This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in content marketing is presented and explained by A. Lee Judge and Dontaye Carter. Subscribe to the show to hear more on these throughout the year.

    • 19 min
    Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove

    Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove

    This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can get into the game.

    • 26 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Spalou! ,

Clear Experts

Why did a 20 min podcast take me +40 to listen? Because all these guys do is drop gems! These gentleman are clear experts in the area of content. Would be good to hear from clients randomly to talk about their experiences leveraging your strategies to further authenticate and build your base. I’m already sold though!

Bruce Scheer ,

Cool dudes and rockin advice

I’m lovin the style, tone and practical advice being delivered on this show. If you are focused on business content as a key revenue growth driver for your business, definitely subscribe to this show.

Top Podcasts In Marketing