347 episodes

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

The Business of Fashion Podcast The Business of Fashion

    • Arts
    • 4.4 • 466 Ratings

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”

    The Debrief: The Decline of the Skinny Jean

    The Debrief: The Decline of the Skinny Jean

    After years of analyst anticipation that the leg-squeezing silhouette would soon go out of style, market research firm NPD Group found sales for the skinny jeans fell behind straight leg jeans in 2021. Skinny jeans are far from dead though — still accounting for 30 percent of sales. Retailers have already felt the effects of the shift: Pacsun pulled the style from its stores because no one was buying it. 
    “It really just speaks to the changing of the times and how styles are evolving within fashion,” said BoF correspondent Chavie Leiber.  
     
    Key Insights: 
    Skinny jeans are no longer the most popular denim silhouette, according to data from NPD Group. But, that doesn’t mean no one is buying them.  As consumers come out of the pandemic, they don’t just want comfort. Shoppers are either skewing toward raw denim with no stretch or athleisure and leggings — but jegging and stretch denim styles occupying the in-between have started to fall to the wayside.  The world is in the midst of a “denim Renaissance,” says Marie Pearson, senior vice president of denim at Madewell, who added she’s never seen so many different types of fits and shapes selling.  
     
    Additional Resources: 
    The Style That Finally Dethroned Skinny Jeans Why Skinny Jeans Will Never Die Fashion Drives New Denim Momentum  
     
    Join BoF Professional today with our exclusive podcast listener discount of 25% off an annual membership, follow the link here and enter the coupon code ‘debrief’ at checkout. 

    Want more from The Business of Fashion? Subscribe to our daily newsletter here.

    • 17 min
    A Crash Course on The BoF Sustainability Index 2022

    A Crash Course on The BoF Sustainability Index 2022

    On the heels of releasing the second, expanded edition of The BoF Sustainability Index — which assesses companies’ progress toward ambitious 2030 goals across categories such as emissions and worker’s rights — Kent and Diana Lee, director of research and analysis at BoF Insights, join Imran Amed, BoF’s founder and editor-in-chief to unpack their findings, answer questions and lay out what needs to happen next. 
    Key Insights:
    Progress on sustainability has been slow. But, a few shifts are coming that may push fashion forward — including EU regulation aimed at the textile industry, and emergence of new models like resale and rental.  Plenty of companies have set ambitious sustainability goals. What is important now is that they move beyond target setting to real action.  Given that most brands don’t own their own factories, to make real progress, companies have to take charge of their whole value chains, not just their own supply chains.  While growing revenue and sales are often at odds with promoting less waste and consumption, there are ways to generate financial gain through reuse, especially as new technologies emerge and fashion moves to be more about community and less about peddling things.  Though it can’t wait for full transparency to act, fashion needs better data to understand where opportunities for improvement are. Additional Resources:
    For more BoF sustainability coverage, sign up now for our new Weekly Sustainability Briefing by Sarah Kent. Widespread Inaction on Sustainability Eclipses Progress at Fashion’s Biggest Companies: Efforts to transform the fashion industry in line with global ambitions to curb climate change and establish more responsible business practices by 2030 have yet to gain sufficient momentum, The BoF Sustainability Index 2022 finds To subscribe to the BoF Podcast, please follow this link.

    • 37 min
    The Secrets to Sustained Success on TikTok

    The Secrets to Sustained Success on TikTok

    At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.   Background:
     
    TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators like Nic Kauffman and Wisdom Kaye, who took the stage at last month’s BoF Professional Summit alongside Christopher Bugg, communication director of Prada Group and Pranav Mandavia, a talent agent from United Talent Agency and BoF senior editorial associate Alexandra Mondalek. 
     
    Successful campaigns on TikTok tend to cast a wide net, allowing creators to do what they want with a hashtag or product. Both Kaye and Kaufmann underscored the need for brands to relinquish creative control to creators to yield the best results. For creators, “the key to sustained viral success as a creator is “differentiation [of your content], as well as being a multifaceted creative,” according to Kaye.
     
    “What defines success on TikTok is the requirement for authenticity,” Kaufmann said, explaining how his best videos — that is, those that have attracted the most viewers — are the result of brand collaborations in which he was given a wide berth to style, produce and direct his content, free of interference. 
     
    Meanwhile, for brands, “understanding that TikTok creators are multi-hyphenates” is the key to getting the best out of partnerships,” according to Mandavia.
     
    “When a brand partners with a TikTok creator, they need to remember that they’re essentially hiring a cameraman, a stylist, a model, all in one — we cover every single aspect of that,” said Kaye, a content creator with over eight million followers, who has partnered with brands such as Dior, Zegna and Fendi. 
     
    Key Insights:
     
    Between them, viral content creators Nic Kaufmann and Wisdom Kaye have a collective 26 million followers on TikTok and have partnered with brands such as Dior, Prada, Ralph Lauren and Hugo Boss.  For brands, relinquishing creative control to creators will yield authentic content and drive organic engagement, as seen with Prada’s bucket hat challenge. Brands looking to partner with talent on the platform must understand that TikTok creators are multi-hyphenates — their roles encompass styling, modelling and production.  
     
    Additional Resources:
     
    Catch up on the BoF Professional Summit: New Frontiers in Fashion and Technology. All sessions are now available to watch on demand, exclusively for BoF Professional All-Access members. The Complete Guide to Influencer Marketing — Download the Case Study: As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics. The TikTok Thrifters Opening Physical Stores: Sellers who made a name for themselves online with ’90s and ’00s vintage see retail as a way to stand out in an increasingly crowded market.  
    To subscribe to the BoF Podcast, please follow this link.

    • 32 min
    How Fashion Can Use Digital IDs

    How Fashion Can Use Digital IDs

    Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon join BoF technology correspondent Marc Bain to discuss Eon, how the technology works and highlight the opportunities digital IDs could create for fashion.
    Each interaction a brand has with a consumer typically ends when a product is sold. Digital IDs have the potential to extend that exchange, integrating digital initiatives with products’ physical lives. A a flock of start-ups and fashion power brokers want every item of clothing, watch or handbag to have a digital twin, meaning, QR code-enabled garments that lead to a website packed with information such as an item’s material breakdown or suggestions on how to style it. It's a concept that is well-established in the automobile industry and a few other sectors, but has yet to gain traction in fashion. Proponents believe it could unlock enormous potential for consumers and brands. 
    “It's moving from this very transactional relationship that brands have with customers into this service-based continuous relationship between brands and customers,” said Natasha Franck, founder and chief executive of Imaginary Ventures-backed digital ID-maker Eon at BoF’s Technology Summit.
    Key Insights:
    Eon makes digital twins of physical products in the cloud based on information embedded in items using a NFC chip, RFID tag or QR code for partners including H&M, Gabriela Hearst and Zalando.  Massenet compares Eon’s work to building railroads at the beginning of the industrial revolution. The tracks are still being laid, but she says digital IDs have the potential to drive more connections and commerce.  Digital IDs represent a first step toward connecting consumers with web3 initiatives like the metaverse, could enable more seamless reselling and re-ordering as well as allow brands and influencers to collect royalties on sales. Additional Resources:
    The Year Ahead: What Product Passports Will Do for Brands: Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale. What Digital IDs Can Do for Fashion: Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work it will require overcoming some big obstacles first. Is Fashion Ready to Put Its Supply Chain on the Blockchain?: H&M and Kering are among the fashion players that have recently launched pilot programmes to trace their supply chains using blockchain technology. Join BoF Professional today using the link here.

    • 20 min
    The Debrief: How Vacation Clothes Became Big Business

    The Debrief: How Vacation Clothes Became Big Business

    BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds. 



    Background: 



    Every spring, top fashion clients, influencers and insiders are whisked away to lush destinations like Monte Carlo and Capri to indulge in fabulous dinners and cocktail parties — and sneak a peek at brands’ resort collections. Resortwear, which began as a way for luxury houses to cater to wealthy, travelling clients halfway through the main season, now represents so much more as a meaningful driver of sales for retailers. 
     
    “It's really attractive for the true luxury customer who sees these items as a fun way to accessorise a holiday, but it's also an entry point for more aspirational and younger consumers,” said luxury correspondent Tamison O’Connor.
     
    Key Insights: 



    As consumers start travelling and treating themselves again, luxury is betting big on vacation dressing.  Resortwear stands apart with more casual designs, lighter fabrics and lower prices. Brands aren’t just using these collections to attract travellers and true luxury consumers, but also to snag wealthy domestic clients and appeal to aspirational buyers. Retailers are picking up on opportunities to engage wealthy consumers by building buzz with events and activations surrounding resortwear online and in stores. Big brands are opening more stores and pop-up markets in vacation towns.  Luxury doesn’t expect growth in the segment to slow, even amid global economic turbulence, travel restrictions in China and skyrocketing inflation.


     
    Additional Resources: 
    Luxury Seizes the Vacation Dressing Boom  Loewe's Brand Within a Brand: Is This the New Way to Do Diffusion?  How Fashion Is Targeting the Travel Rebound   
     
    Join BoF Professional today with our exclusive podcast listener discount of 25% off an annual membership, follow the link here and enter the coupon code ‘debrief’ at checkout. 

    Want more from The Business of Fashion? Subscribe to our daily newsletter here.

    • 18 min
    How to Fix the Loneliness Epidemic | BoF VOICES 2021

    How to Fix the Loneliness Epidemic | BoF VOICES 2021

    To mark Mental Health Awareness Month, Intimacy expert and podcast host Lila lays out a formula for creating intimacy to combat loneliness.
     
    “We are simultaneously the most connected and the loneliest we have ever been,” said intimacy expert Lila at BoF VOICES 2021, just before the Omicron wave extended further restrictions and social distancing amid the pandemic. 
     
    Indeed, social distancing caused a complete breakdown in contact among family, friends, and entire communities. But the epidemic of loneliness predates the Covid-19 crisis, and has only worsened since the pandemic began
     
    On this week’s episode of The BoF Podcast Lila explains why intimacy is the cure for loneliness, and lays out a formula for creating authentic connections.

    To subscribe to the BoF Podcast, please follow this link.

    • 13 min

Customer Reviews

4.4 out of 5
466 Ratings

466 Ratings

asdhjlvcfyuh ,

WHAT?????

Ep. 238: there is no “post-pandemic”. We’re in the midst of it as numbers rise across the country.

Phil0Sophia ,

Surprisingly Intelligent and entertaining.

Zac Posen’s interview was my introduction to this surprisingly intelligent and highly informative podcast. I’ve learned so much about the challenges of creative people having to navigate the politics involved in the fashion industry and the challenges of making real money beyond the fashion show (which I’ve learned was not particularly lucrative). I am so sad to learn about Posen’s company folding yet he proves to be an abundant wealth of knowledge about creating and producing one’s imagination onto the public and all of the challenges that go with it. In other episodes, I’ve learned about the importance of sustainability in clothing production and the surprising amount of fraud that happens with the illusions of “sale prices” in the industry, among other practices that impact the consumer more than I ever realized. Great business course, as well. Highly recommend.

BeA.NiceHuman ,

Learn and Grow

I started listening last week, it’s great. I’m eager to hear more…just VERY disappointed to learn that you have collaborated with Alok Vaid-Menon, when there’s absolute proof of his troubling views. I don’t have social media and even I am aware of his disturbing comments. Please do better, look into him, and dis-associate yourself.

Top Podcasts In Arts

NPR
The Moth
Roman Mars
ABC News | Charlie Gibson, Kate Gibson
SEBASTIAN
Jason Weiser, Carissa Weiser

You Might Also Like

Glossy
The Business of Fashion
Vogue & Condé Nast
iHeartPodcasts
Second Life
Vogue Business

More by The Business of Fashion