The Business of Fear and the Fight for Truth with informed.now's Kira Shishkin

Kira Shishkin joins Hersh Rephun to challenge how we consume news and what it’s doing to our thinking.

As CEO of informed.now, Kira is building a radically simple solution to information overload: delivering fact-based news via text, stripped of bias, noise, and emotional manipulation. A four-time entrepreneur with a background spanning investment banking, corporate strategy, and private equity, Kira brings a systems-level perspective to a deeply human problem.

In this episode, he breaks down the hidden structure of the news industry, from “retail” media to the wholesale layer where facts actually originate. He explains how outrage and fear became the business model, why most people are stuck in echo chambers, and how informed.now flips the script by prioritizing primary sources over commentary.

The conversation explores truth, perception, and personal responsibility in a world where information is abundant but clarity is rare. The result is a fresh take on staying informed without losing your mind.

Connect with Kira Shishkin:

l.informed.now/kira

Get https://informed.now

Read Kira Shishkin's Bio: https://l.informed.now/kira

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Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/