7 episodes

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

The Business of Fitness with The IFB‪A‬ The IFBA

    • Business

A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

    What does your facility look like? (Guest Ollie Marchon, Marchon Athletic)

    What does your facility look like? (Guest Ollie Marchon, Marchon Athletic)

    Ollie has been a long-time member of the IFBA and in this episode he joins the team to discuss your ‘Place’ and why location, layout, kit and decor are irrelevant if you fall into the trap of building a gym for yourself and not your clients!

    • 50 min
    Who’s going to work for you – Part 2

    Who’s going to work for you – Part 2

    Leading the people in your business starts with managing yourself (and your time) first. In this episode, JC, Tom and Chris discuss the Leadership and Delegation Framework, the Impact Doability Matrix, and the winning formula for effective team meetings – giving you, your team, and your business clarity of purpose.

    • 37 min
    Who’s going to work for you?

    Who’s going to work for you?

    In a service business, your people are your product. So why does the fitness industry have an old school mentality when it comes to staffing? JC, Tom and Chris put forward the case for treating your staff like clients: and how a proactive approach to recruitment, and a thorough onboarding process, ensure you end up with a superstar team.

    • 37 min
    Programming is just one piece of the jigsaw

    Programming is just one piece of the jigsaw

    We continue the discussion about ‘Product’, this time delving into the ‘Programming Blueprint’ and why this influences your model, gym layout, how you hire and the clients you’ll attract. Taking the training gym Product chat to the next level: JC, Tom, and Chris delve into creating the Programme Blueprint and how this influences your model, gym layout, employer brand, and staff recruitment and development pipeline.

    • 28 min
    What’s your Product?

    What’s your Product?

    In this episode we discuss your product and why having a training manifesto sets the tone for your ‘client journey’ and how we implement personal training in a small group training environment. IFBA Head of Education Tom Hamilton talks Product: the importance of a coherent programming approach, how the Training Manifesto creates a North Star for the member journey, and the nuts and bolts of delivering successful Small Group Personal Training.

    • 25 min
    Why does The IFBA exist?

    Why does The IFBA exist?

    A discussion with founder ‘JC’ on the origins of the group and how his frustrations with the industry led to the formation of the IFBA and how he plans to positively impact the global fitness market by ‘Setting the Standard’. IFBA Founder JC Vacassin kicks us off with the story of how his frustrations with the industry inspired him to create the IFBA: and how the global fitness community can join us in Setting the Standards for gym owners, personal trainers, and the fitness consumer.

    • 34 min

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