A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.
A Short Intermission
As we reach the end of another content rich season, JC & Chris take to the mic to deliver a quick message to all our listeners. We've got some exciting plans in the works and will be back on air soon.
The Member Journey in 2022: Lessons from W10
From first impressions to their first sessions, in this week’s podcast find out what really goes on behind the scenes in W10. We’ve refined our implementation of the member journey over years and we want to share our insight into what works and more importantly, what doesn’t.
KeapFit: Studio Fury with Stephen Kennedy
This week on The IFBA podcast Chris takes a deep dive of KeapFit. The all-powerful, fully autonomous, ready-to-go lifecycle marketing system for gyms. Joined by special guest and creator of KeapFit, Stephen Kennedy. Learn how the product was designed with the end-user in mind. You’re sure to come away with a new perspective.
The Member Journey: A Birds Eye View
Join Chris & JC on this week's podcast as they dig into the member journey. Get insight into how our member journey has evolved through the years. Find out what it takes to convert an interested member of the public to a valued member of your facility.
From the Floor: How to brand your product
Tune in this week to discover how the team brings branding to life across the gym floor. It's not just your social media that has an impact on how potential clients view your business. Branding often comes down to what other people say about you when you're not in the room. Find out how you can strengthen your brand to get new members developing into advocates of your product.
Case study: Mike MacDonald - High Standards
Founder of AKR Fitness, Mike MacDonald, joins Chris on the podcast to walk us through what it takes to reach high standards. Get an insight into Mike's journey through fitness and how he came to set up AKR fitness as it is today. This episode is filled with tips, stories, and laughs. This is an episode not to be missed.