A weekly podcast hosted by The IFBA’s Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that’s setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they’re digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.
Chris and Tom talk through what an internship programme looks like; discuss why, when and how you might decide to run one; and explain why it’s NOT a means of providing you with cheap labour!
Onboarding and Staff Training
In the Modern Training Gym, your staff are your product, making them incredibly valuable – just like your clients. This means running them through a thorough onboarding experience when they join the business. This not only lays the foundations for long-term staff retention; it also builds buy-in to your company’s core values, making them an ambassador for your brand for years to come.
We start season 4 off with a discussion around recruitment. Where do we find the best candidates, the staffing pipeline, employer brand, the interview process and why we always employ our staff full time. People are our product so we explain why we hire slow and fire fast!
Case Study - Ross Stewart, Improve Glasgow
We hear from long-standing IFBA member, Ross Stewart of ‘Improve Glasgow’, as he tells us about his journey in the gym business from his mum accepting a Uni place, on his behalf, while he was travelling, through to banning lunges and kettlebell swings due to lack of space in his first gym. Ross shares the mistakes he’s made as well as the things he’s learned along the way and how he now runs a successful Modern Training Gym.
Personalising the Coaching Experience
This episode Chris and Tom deep dive into personalising the coaching experience. They evaluation is where this process begins and they discuss how to take the information gathered during this process and disseminate it to the team effectively - including how to understand how your clients may learn, how managing the logistics of a session is as important as the coaching, practical tips for moving from a coaching ratio of 1:1 right up to 1:6 and why communication is the key to successful personalisation.
This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting them in the first place, to ensuring they are still receiving a world class experience 10 years down the line.