The Business of Holding Other People’s Stuff: How Self Storage Really Works

Ever driven past a self-storage facility and wondered why these plain, boxy buildings make so much money? In this episode, we unlock the hidden business behind America’s favorite “out of sight, out of mind” industry. From life transitions to investor returns, from oversupply challenges to apps like Clutter changing the rules — this is the full insider breakdown of how self-storage really works. If you’ve ever been curious about the business of holding other people’s stuff… this one’s for you.