20 episodes

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.

Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs.
With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

The Business of Influence Style ID Africa

    • Business

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape.

Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs.
With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

    The Future of Artificial Intelligence, Voice Search & Chatbots

    The Future of Artificial Intelligence, Voice Search & Chatbots

    The final episode of season 2 answers all of our audience’s long-standing questions about the world of Artificial Intelligence (AI). In today's special episode, Tami Ruschin and Leroy Marc, discuss how AI can revolutionise your social media influence. We get our valuable insights from special guest Stephanie Gomes, Full Stack Developer at Style ID Africa.




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    • 34 min
    Why Style ID Africa: Innovating Influencer Marketing Across The Content

    Why Style ID Africa: Innovating Influencer Marketing Across The Content

    In today’s episode of The Business Of Influence Podcast we have an exclusive chat with Savon Matjane, the Innovation and Marketing Lead at Style ID Africa! Discover why we're Africa's leading influencer platform and how we're reshaping influencer marketing across the continent.


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    • 43 min
    The World of Paid Media and the Power of Paid Advertising.

    The World of Paid Media and the Power of Paid Advertising.

    In this episode we unlock the world of paid media and the power of paid advertising.Learn how to maximise ROI with - Senior Search Specialist at Hollywoodbets, Kagiso Mthethwa.




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    • 37 min
    Scaling Influencer Marketing for Both Brands and Influencers

    Scaling Influencer Marketing for Both Brands and Influencers

    In this episode, Leroy Marc and Tami Ruschin explore the complexities and nuances of scaling influencer marketing for brands and influencers. Our in-house experts share their tips, insights, strategies, and firsthand experiences. 




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    • 34 min
    Real-time Marketing and Newsjacking

    Real-time Marketing and Newsjacking

    It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your hosts Leroy Marc and Tami Ruschin. This time they're joined by a very special guest, Wilmarie van der Merwe, the Head of Social and Influence at Total Exposure! 🌟 Gain insights from a bonafide industry expert as she dissects strategies for navigating the digital age! 📱


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    • 38 min
    Strategies for Overcoming Creative Blocks and Innovative Ideas

    Strategies for Overcoming Creative Blocks and Innovative Ideas

    Episode 5 of The Business of Influence podcast is live! 🎙️ Leroy Marc is joined by Thuso Sekhaolelo, COO at Total Exposure, and Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social, and they dive into strategies for overcoming creative block and fostering innovative  influencer marketing ideas. Discover actionable strategies to maximiSe your impact and elevate your influencer marketing game. 


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    • 32 min

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