The Business of Personal Brand Photography

Paula Brennan
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY
The Business of Personal Brand Photography

In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

  1. FEB 24

    Brand Aesthetics: A Salon Owner’s Journey with Personal Brand Photography

    LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOU This week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve. Katie runs a successful salon and has booked multiple branding shoots over the years as her business expanded. She shares how each session has reflected a new stage in her journey, from launching her business to building a team and refining her high-end brand identity.  We also talk about how showing up consistently in polished, professional images has made her business feel cohesive—and how that’s translated into more bookings and brand trust. And Katie opens up about a major social media setback that would have crushed most businesses—but thanks to a strong brand presence (and a killer image bank), she was able to bounce back stronger than ever. If you want to learn how to educate clients on the long-term value of branding photography, this episode is packed with insights that will help you shift their (and shift your) mindset! In this episode, we cover: Why brand aesthetics are more than just "pretty pictures"How Katie used photography to elevate her business and attract premium clientsThe different types of shoots she’s done and how they’ve evolved with her brandThe hidden power of professional imagery in social media and marketingHow to help your clients understand the value of personal branding photography

    41 min

  2. FEB 3

    Travel, Calm & Vibing with Clients - From Weddings to Branding with Brooke Cerny

    After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche. I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding! (And this is one of those conversations that just brings me pure joy to bring to you) You'll hear how she tackled the uncertainty of letting go of steady wedding bookings and built a consistent brand photography business—something many dream of but hey it can be scary, so many just don't try to do. If you've been searching for a more chill approach to photography that still keeps the lights on (and then some), Brooke's journey might just be what you need to hear today. In this episode Brooke Shared :  * Confronting "safe" wedding work vs. new opportunities * Building genuine client connections in branding * The opportunities, conversations and rooms your camera can get you into * Letting go of fear to pursue a calmer photography life LEARN MORE ABOUT ACADEMY HERE Check out Brooke at Magnolia Studios HERE

    56 min

  3. JAN 28

    Something big has happened… and I NEED to share it with you!

    BOOK STRATEGY CALL WITH PAULA What if one decision could completely change the course of your photography journey?  They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected.  In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work.  If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiting for.  No spoilers here—you’ll have to listen to find out exactly what happened and why I’m so excited for what’s next. BOOK STRATEGY CALL WITH PAULA

    24 min

  4. JAN 20

    Cashflow Kickstart: Quick Wins for a Revenue Boost

    Are you feeling the pinch in your bank balance after the holiday season? It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it) That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins. I share my personal strategies for discovering hidden revenue opportunities lurking in your archives and inbox.  And shedding light on these untapped areas of your photography business that can bring in immediate revenue. My aim is to help you rediscover the gems already in your business, and show you how a few small tweaks can have a surprisingly big impact on your bottom line.  AND… you don’t need flashy tactics—just a willingness to revisit old contacts and a fresh approach to creating irresistible offers. In this Episode, I share Where to look for hidden revenueHow to re engage old leadsSparking momentum in an otherwise slow seasonGenuine connection vs fancy marketing LEARN WITH PAULA INSIDE OF ACADEMY

    19 min

  5. 11/25/2024

    Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs

    LEARN WITH PAULA Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward. In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking. Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated. Topics Covered: Why networking is one of the most powerful tools for photographers.The practical steps Lizzie took to build a steady stream of clients.How to simplify your business for more focus and better results. Check out Lizzy's website here

    45 min

  6. 11/04/2024 · BONUS

    SNAPSHOT - 10 Clients Who NEED Your Help!

    Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874 Spotify https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e Watch the full episode on YouTube https://www.paulabrennaneducation.com/podcasts/50

    8 min

  7. 10/28/2024

    CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back

    Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for?  Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks.  In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations. Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success. And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs! If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in.  In this episode, we cover: The real value of personal brand photography from a client’s perspectiveHow to plan with the client’s future brand vision in mindFostering a welcoming environment for clients, even in group settingsCreating a structured yet relaxed experience for clients Check out Kate's Website here Learn more about PBE Academy here Check out full course suite here

    38 min

  8. 10/21/2024 · BONUS

    SNAPSHOT - My Six-Figure Holiday Portrait Campaign

    Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :) Listen to the full episode here… Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195 Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy

    9 min
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5
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6 Ratings

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In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

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