12 episodes

In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

The Business of Personal Branding Photography Paula Brennan

    • Business

In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.

    7 Steps to a Successful Multi Shoot Day

    7 Steps to a Successful Multi Shoot Day

    Doing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute.

    In today’s episode, Paula gives you the 7 steps to creating a successful shoot day. Paula outlines the things you need to consider when organising the shoot, how to market to your target clientele & things you’ll need to be fully equipped for your big shoot day!

    • 26 min
    Client Spotlight! Chatting with Business Coach Kerstin Reithmyer

    Client Spotlight! Chatting with Business Coach Kerstin Reithmyer

    Do I need a Personal Branding Photographer? This is a question many photographers think clients ponder upon. The reality is most clients are ready to take the leap and make the investment, so it’s on you as the photographer to step up and confidently make the connection with these clients.

    Today, Paula is joined by a very special guest, one of her clients, Kerstin Reithmyer. Kerstin is a business coach who works in the online space, this means Kerstin has created an amazing reality for her life, allowing her to travel freely, work her own hours and be an entrepreneur in the business world. Paula chats to Kerstin all about her experience of working with personal branding photographers, how it has impacted her business and gives fellow photographers a business owners perspective on the importance of branding photography.

    • 32 min
    5 Things I Can Not Do Without On a Photoshoot

    5 Things I Can Not Do Without On a Photoshoot

    A photography kit houses many things, most of which are vital to every shoot day! There’s the obvious things like Camera, Lens, Batteries but what are the things that are essential that aren’t as obvious?

    In today’s episode, Paula goes through the 5 things she can't shoot without! From random pieces of equipment, to team members that help create the magic. This episode is a fantastic insight for all photographers, offering solutions to things you may be struggling with during your shoots.

    • 19 min
    Optimise Your Personal Brand Shoot Plan For Maximum Content For Your Client

    Optimise Your Personal Brand Shoot Plan For Maximum Content For Your Client

    For your clients, photography is one of the crucial elements to marketing their business and who they are. Ensuring each shoot day is optimised to provide your clients with a variety of content is one of Paula’s biggest assets that she offers.

    Using the same outfit, same location and same composition is not going to serve your clients in the long run and it certainly isn’t optimal for you. Today, Paula talks about the importance of pre shoot prep and how to ensure you are organised on your shoot day to offer your clients more variety. Changing up small things and adding activities to your shoot days, helps give the illusion of different shoots, and ensures your client has the best experience with you.

    • 27 min
    The Ins and Outs of Hiring & Working with Makeup Artists

    The Ins and Outs of Hiring & Working with Makeup Artists

    As a photographer, having a team of people to help create your clients personal branding shoot is so important. Makeup artists are just one of the people that you need on the day, and it’s important they understand your expectations so that they positively represent your business.

    In this episode, Paula offers great advice on how to set boundaries with the makeup artist you work with and how to navigate those ikky conversations. Paula points out the importance of outlining this in the initial communication, as this helps to avoid any misunderstandings and enhance the client experience (as well as yours).

    It’s great to hear Paula's perspective and the expectations she has in place with her artists on shoot days, because this is the clients day and no one else.

    • 29 min
    Client Spotlight! Chatting with Broker, Cass Connelly

    Client Spotlight! Chatting with Broker, Cass Connelly

    Many photographers believe there isn’t a market of start up clients who will invest in photography, well…you’d be surprised! For start up businesses, creating your brand is crucial and in the market of today, clients are more aware of the importance of making an impact online, and this is where photography comes in!

    In this episode, Paula is joined by a very special guest, Cass Connelly. Cass is a Mortgage Broker and repeat client of Paula’s. Paula wanted to hear more about Cass’s perspective, hearing her thoughts on working with Paula, the smooth process from start to finish and why she continues to come back.

    They spend a little time talking business finding out how Paula has helped grow her business, the steps she took to grow her business so quickly & the importance of investing in Personal Branding Photography within your business.

    • 25 min

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