55 min
What is a Product? Product Growth Leaders | Product Conversations with Grant Hunter
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- Marketing
Hear our panel tend to agree about what is a product, exploring the differences around problems, needs, wants, etc., and then explore the behavioral and psychological outcomes in a Jobs-to-be-done around wants and needs. [and here Grant say "right" way too many times while we discuss the product of pizza].
Learn about which concept from Market Problems, Under/Un-met Needs and Wants, and Jobs to be Done (JTBD) our panelists prefer.
Get our two-cents on the following questions:
Are Market Problems, Needs and Jobs To Be Done interchangeable concepts?
When are services products? Or, how do you productize services?
And get our rapid-fire answers from every panelist on "What is your best take on the definition of “product”?", including a deep dive on the importance of experience being part of the product.
This week Steve Johnson and Grant Hunter are joined by Jason Vincelette, Jon Harmer, Robert Goldberg, and Tom Caragher.
Hear our panel tend to agree about what is a product, exploring the differences around problems, needs, wants, etc., and then explore the behavioral and psychological outcomes in a Jobs-to-be-done around wants and needs. [and here Grant say "right" way too many times while we discuss the product of pizza].
Learn about which concept from Market Problems, Under/Un-met Needs and Wants, and Jobs to be Done (JTBD) our panelists prefer.
Get our two-cents on the following questions:
Are Market Problems, Needs and Jobs To Be Done interchangeable concepts?
When are services products? Or, how do you productize services?
And get our rapid-fire answers from every panelist on "What is your best take on the definition of “product”?", including a deep dive on the importance of experience being part of the product.
This week Steve Johnson and Grant Hunter are joined by Jason Vincelette, Jon Harmer, Robert Goldberg, and Tom Caragher.
55 min