92 episodes

Kunz shares with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come. #selfpublishing

#bookmarketing

#nonfiction

#authorship

#writing



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular speciality. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



What Is My Podcast About?

Creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their own non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

The Business Of Self-Publishing Joseph C. Kunz, Jr.

    • Books

Kunz shares with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come. #selfpublishing

#bookmarketing

#nonfiction

#authorship

#writing



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular speciality. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



What Is My Podcast About?

Creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their own non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

    The Importance of Sincerity When Writing Non-Fiction

    The Importance of Sincerity When Writing Non-Fiction

    Synopsis

    Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Readers can sense this, and will reward writers that they trust by following them, reading their articles, and buying their books. Here is short discussion on the importance of writing with sincerity.



    What You Will Learn In This Post

    1. You’ll learn why sincerity is important to non-fiction writing.

    2. You’ll learn how to define and understand sincerity.

    3. You’ll learn about the important connection between sincerity and tone in your writing.

    Introduction

    Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Sincerity, honesty, and respect for the subject matter and for the reader, is essential in order build up a tribe of followers, readers, and buyers.



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    One of the main ways non-fiction writers display sincerity is by being transparent, straight-forward, and honest with their readers. Readers can very quickly sense this, and will reward writers that they trust by following them, reading their articles, and buying their books.

    Your writing voice, and the connection you make with your reader, is heavily influenced by your sincerity for the subject matter, your sincerity in your desire to help the reader, and the tone that you use when you write.

    Here are three terms that you must understand in order to write with sincerity:

    Term # 1. Writing voice: this refers to when your writing reflects your personality – your individual characteristics – your readers start to understand and connect with you on an emotional level. The tone that you use in your writing helps to reveal to your readers how you feel about the topic you are writing about.

    Term # 2. Sincerity: this means having no pretense, deceit, or hypocrisy. Being honest, genuine, truthful, open, transparent, and candid, for example. Sincerity should never be faked or feigned, because in order for your readers to believe what you’re writing about, they must truly believe that you’re being honest with them.

    “Sincerity is one of the fundamental building blocks to developing trust between you the writer, and your readers.” (CLICK to tweet this quote)

    In order to write with sincerity, you must first have respect for yourself, then respect for the subject matter, and more importantly, the reader. Readers, especially today, can detect phoney-baloney (aka: hypocrisy – sorry I couldn’t resist – I’ve never written that word in sentence, and it’s such a fun word) a mile away. Once you lose the reader’s respect, they’ll never come back to you to read your articles, or buy your books, ever again.

    Term # 3. Tone: this refers to your attitude, such as formal, informal, ironic, serious, sophisticated, comedic, sarcastic, sad, dark, or cheerful, for example. Tone reflects your attitude toward your subject matter, AND your attitude toward the reader,

    • 4 min
    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    Synopsis

    Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.



    What You Will Learn In This Post

    1. You’ll learn what steps you can take to fix your book and improve its sales.

    2. You’ll learn how to start to define what success means for you and your book.

    3. You’ll learn how and why introspective thinking about your book is essential to its success.

    Introduction

    Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success.

    Take A Hard Look At Yourself And Your Book

    If your book isn’t selling any copies, or selling very few in comparison to other books in its sales category, there are several powerful and practical changes you can make to help improve your sales. But, they all involve some serious introspective thinking about your book, and will involve some hard work on your part.

    The Fix Is Within Reach

    The list of reasons given here will help you to re-evaluate your book, and everything you are doing to sell it. This list covers the most common reasons a non-fiction book isn’t selling or gaining any traction with an audience.



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    How Do I Define Success?

    We all have our own way to define success in general. Plus, we can have a personal definition of financial success, and one for personal success, and one for business success, etc. And each one will be a little different. But, I believe that most of us that write non-fiction books are trying to achieve two main, fundamental, overarching, basic goals:

    Goal # 1. Financial Return

    Some amount of financial return for the hard work we put into creating and publishing our books; and,

    Goal # 2. Critical Acclaim

    Critical acclaim for ourselves and for our books, from our peers, co-workers, readers, family, customers, clients, etc.

    The Top Reasons Non-Fiction Books Do NOT Achieve Success

    Reason # 1: No market need: Is there an actual need for the information in your book? Is there an actual audience that can benefit from your book? If not, you will not sell any books.

    Reason # 2: Weak solutions/value: What special insights do you have that can help others find real solutions to their questions and problems? Standard cookie-cutter solutions won’t help you sell more books.

    Reason # 3: Unattractive cover: A cover that looks unprofessional, amateurish, and unthoughtful, will turn-off book buyers. They will lose respect for you even before they open your book. For most books, and most people, the cover is the one thing that should not be skimped on.

    Reason # 4: Written for wrong audience: You must understand who your audience is before you write your book. If you don’t, your book will be confusing to read, help no one in particular, and sales will suffer.

    “With some honest assessment of your book,

    • 10 min
    3 Easy Steps To Adding A “Share Box” To Your Infographic

    3 Easy Steps To Adding A “Share Box” To Your Infographic

    This post was originally published on July 3, 2017 and updated on December 12, 2019.

    Synopsis

    By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.



    What You Will Learn In This Post

    1. You’ll learn an easy and fast way to add a “share box” to your infographic.

    2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.

    3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger.

    Introduction

    Infographics are a visually compelling way to grab a reader’s attention. They can very quickly help you communicate information in an easy to digest format. And, by adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network.

    We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. This share box contains an “html embed code” that other bloggers can copy and paste into their own blog. This will make your infographic appear on their blog, and it also gives your blog a backlink.

    Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics:



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    STEP # 1. Create Your Infographic

    I typically create my blog post first. Then I design an infographic that can explain the information in my blog post in a simple, fun, and easy to understand format. I try to keep it visually appealing by using colors, fonts, and images that will catch the reader’s eyes. I use Adobe Illustrator CC, and then convert the finished Illustrator file into a jpg. Then I simply upload that image to my WordPress media folder.

    STEP # 2. Place Infographic Into Your Blog Post

    I then find a place within my post to place the image, such as between major sections or between paragraphs. Then I click the “Add Media” button, and then choose the appropriate image from my blog’s media folder. You must do this from within the “text editing” page, NOT the “visual editing” page.

    “By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network.” (CLICK to tweet this quote)

    STEP # 3. Add A “Share This Image Box” Under The Infographic

    Start by using an “embed code generator” that will help you create your share box. The best one I’ve been able to find so far is by Siege Media. I didn’t have much luck finding a WordPress plugin that I liked, or that would do what I wanted it to do for me. But this one by Siege Media fit my needs perfectly. All of the fill-in boxes are self-explanatory.

    THE VIEW OF THE HTML ON MY BLOG:

    Here is what the final html code looks like on my blog post’s text editing page:

    ...

    • 5 min
    Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

    Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

    Synopsis

    Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to whole new level.



    What You Will Learn In This Post

    1. You’ll learn some easy ways to enhance your blog posts by repurposing content.

    2. You’ll learn about the “value-added add-ons” that I create from my blog posts.

    3. You’ll learn how creating quality blog posts can help you build credibility and make money too.

    Introduction

    Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it’s an interesting and practical way to take your blogging to whole new level.

    Enhancing your blogs posts, and repurposing them into a saleable format, can really help you reach a much larger audience. Reaching a larger audience means that you and your writing can help a lot more people achieve success. This is the real reason that you write in the first place. And, you can make some money doing it too. It’s a win-win situation.



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    Step 1. Build An Amazing Blog Post

    It all starts with one blog post. One beautifully written, well-thought-out, easy-to-read, and very helpful, blog post. And, as long as you’re providing high-quality content, you will be building credibility with your reading audience. This is essential if you plan on building an audience that will buy your products and services.

    Ok, so now you have a great blog post. There are a few things that you can add to your blog post to help make it more impactful with your readers. These same things will also help make your post stand out from the crowd of other bloggers. I call these things “value-added add-ons.”

    They can be such things as a tweetable quote, an infographic, offer a free PDF of the post, provide an audio podcast, and a video. (Many of my posts get these, but the videos are in the works right now.)

    “Enhancing your blogs posts, and repurposing them into a saleable format, can really help you reach a much larger audience.” (CLICK to tweet this quote)

    They are “value-added” because they are enhancing my post by making it easier for my audience to read, to understand, and remember it. And, because some people prefer to read the post, some to visualize with an infographic, some to get a free PDF, some to listen to a podcast, and some to watch a video, I provide my audience with these additional sources. I provide all of these “add-ons” to my post to make it more accessible and impactful to a wider audience.

    I do this because I think of each and every blog post as a product that I’m selling. But, in this case, not for money, but for credibility with my audience. Essentially, I’m selling myself. I need and want my audience take my information and use it to their advantage.



    I’m also trying to make the information in my blog post as helpful as possible – to as many people as possible. Those “add-ons” are a great way for me to get my point across to my readers.

    • 8 min
    5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

    5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

    Synopsis

    Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.



    What You Will Learn In This Post

    1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.

    2. You will learn what equipment and software you will need to create your podcast.

    3. You will learn how to reformat your blog post into a podcast script.

    Introduction

    Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience, and get your name and work in front of many more people. You worked really hard at creating a high-quality and informative blog post. It probably took you days or weeks to perfect it.

    After all that work, you want as many people as possible to see it, and become more familiar with your work. The more people that see it and read it, the more that will benefit from it, and you will sell more books.

    Now, with these 5 steps, you can easily and quickly take that same written post, that is sitting on your blog, and change it into another format – an audio podcast – and share it with an entirely new audience. Here they are:

    Step 1. Choose Your Blog Post to Record

    Not every single blog post is going to be a perfect candidate for an audio podcast. A blog post that is simply a list of items, or simply a few thoughts that you’re sharing with your readers, are probably not worthy of a podcast. You might also want to start with one of your better or more popular posts. A post that is truly representative of your blog’s main subject matter is also a great place to start.

    Step 2. Reformat Your Blog Post Into A Script

    Since your blog posts were probably written for readers, not listeners, you will need to adjust your text to sound more natural when spoken out loud. Begin this process by simply reading your post out loud and listening to how the words flow. The trick is to make the text sound as natural and flowing as conversational speech.

    I have realized that writing my blog posts with the idea of using them as an audio podcast recording script, has forced me to write in a more natural-sounding way. This has made my posts easier for my readers to read and understand.

    Step 3. Get A Microphone and Software

    A. Microphone

    You must purchase a good microphone. This doesn’t mean an expansive mic. But, it should be a condenser mic with a small stand to hold it steady. Also, get a foam wind-screen / pop-screen for the mic. Start your search for these on Amazon.

    B. Software

    The best place to start is Apple GarageBand. It’s very inexpensive, very easy to learn how to use, and comes with music that is free to use for your into and outro. Apple sells this for Mac and Windows.

    “Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience.” (CLICK to tweet this quote)

    Step 4. Record Your Podcast and Add Intro and Outro

    A. Record the Blog Post

    a. Start your recording in a nice quiet room. Make sure everything around you is turned off. The air-conditioner, the dehumidifier, the ceiling fan, the television in the next room.

    b. Speak in a relaxed, natural, and conversational fashion. The ends of your sentences should not be a rising or falling volume of your voice.

    c. Make sure you pause after the commas and periods.

    B.

    • 6 min
    Benefits Vs. Features: A Crucial Key to Selling More Books

    Benefits Vs. Features: A Crucial Key to Selling More Books

    Synopsis

    One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand the differences – especially if you are writing a book for the first time. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.



    What You Will Learn In This Post

    1. You will learn how to quickly define your book’s benefits.

    2. You will learn how to quickly define your book’s features.

    3. You will learn how and why benefits and features work together to help you sell more books.

    Introduction

    Why You Must Understand the Differences

    One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. At first glance, it might seem a little difficult to understand the differences – especially if you’re writing a book for the first time. And, unfortunately, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book.

    So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.

    A. What Is a Benefit?

    Benefits are what the readers will get out of reading your non-fiction book – the end result from reading your book. Think in terms of a product (your book), that produces helpful results that promotes a person’s (the reader’s) well-being. Your book’s benefits are the value that the readers will receive by applying your advice to their own problem.

    “Your non-fiction book MUST convey your information and advice in such a way that the reader can realistically apply it to their own situation and problems.” (CLICK to tweet this quote)

    Your book MUST convey your information and advice in such a way that the reader can realistically apply it to their own situation and problems. If they can do this, they will view your book as a very great value. The price they paid for your book, and the time they invested into it, will then be viewed as irrelevant – as long as they benefited from reading it.

    Some common examples of a non-fiction book’s benefits:

    1. They will learn specific steps to solve a problem that they want to fix (the main reason that they bought your book in the first place)

    2. They will learn how you, the author, fixed your own problems

    3. They will learn how other people with the same problem fixed it and improved their own life, career, relationships, and business, etc.

    4. Spend less time on problem solving, and more time on making money

    5. Learn how to lose 30 pounds in 30 days

    6. Learn how to get 5 more clients in the next 30 days

    7. Learn how to turn your hobby into a profitable business

    8. How to fix your failing business, marriage, partnership, career, etc.

    9. How to start a new business

    10. How to help a family member that has Alzheimer’s disease

    Obviously, this list is endless, but you get the idea, and can now easily define what your book’s benefits are – or should be.



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    • 6 min

Customer Reviews

Tiredmedsudent ,

Great podcast for future publishers!!

Really great, easy to listen to, and very helpful. Will be using Joe's podcasts to help me get my self-publishing career started.

New author Eric ,

Very informative

I enjoyed listening to Joe's podcasts. I learned some interesting new things to help me get published. I am looking forward to listening more. Thank you.

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