101 episodes

I help make it easy for bloggers and other content creators to self-publish nonfiction books that will help them build instant authority and credibility, establish them as thought leaders, and more.



I share with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

#selfpublishing

#bookmarketing

#nonfiction

#smallbusiness

#microniche

#authorship

#personalbranding

#careers

#entrepreneurship

#books

#writing



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular specialty. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well-written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



Feedspot has chosen us as one of the "top 25 book marketing podcasts to follow" in 2021.

The Business Of Self-Publishing Joseph C. Kunz, Jr.

    • Business
    • 5.0 • 6 Ratings

I help make it easy for bloggers and other content creators to self-publish nonfiction books that will help them build instant authority and credibility, establish them as thought leaders, and more.



I share with you lots of actionable information that you can apply to all aspects of your own book publishing - from writing, editorial, production, design, selling, and book marketing - AND provides practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

#selfpublishing

#bookmarketing

#nonfiction

#smallbusiness

#microniche

#authorship

#personalbranding

#careers

#entrepreneurship

#books

#writing



Who Is My Podcast For?

My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.



Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular specialty. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But, a well-written book can become an amazing and very powerful way to stand out from the crowd of “experts”.



Feedspot has chosen us as one of the "top 25 book marketing podcasts to follow" in 2021.

    2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

    2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

    Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

    • 4 min
    6 Simple Tips For Writing Non-Fiction In Plain English

    6 Simple Tips For Writing Non-Fiction In Plain English

    Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or what your subject matter is about. Every audience will benefit from writing that uses plain English. This will help you build a bigger audience and sell more books. Here are my 6 favorite tips to help you start.

    • 6 min
    4 Basic Content-Sharing Etiquette-Rules

    4 Basic Content-Sharing Etiquette-Rules

    All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit for someone else’s work, or don’t credit them properly. Here are the basic rules, as I see it, you need to follow.

    • 6 min
    5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

    5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

    If you like to help people improve their own lives, careers, businesses, and relationships - by teaching, inspiring, and sharing your own knowledge and experiences - then you should be writing non-fiction. Here is a shortlist of my favorite reasons why you should be writing and selling your own non-fiction books.

    • 5 min
    Book Review: The Public Domain Publishing Bible

    Book Review: The Public Domain Publishing Bible

    This is an easy to read and comprehensive guide on how to republish public domain books to get started as a self-publisher. Heavy emphasis on starting and running a self-publishing company on a very tight budget. Plenty of practical advice and resources for doing this. Nagy also discusses how, what, and why he republished books that are in the public domain.

    • 5 min
    How To Create A One Minute Book Promo Video in 4 Easy Steps

    How To Create A One Minute Book Promo Video in 4 Easy Steps

    My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.

    • 8 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Alexstrath1 ,

A friendly voice in self publishing

Joe is your self publishing friend who helps you build your business with a book. It’s very easy to listen to and extremely well organized which makes it very easy to listen to

Tiredmedsudent ,

Great podcast for future publishers!!

Really great, easy to listen to, and very helpful. Will be using Joe's podcasts to help me get my self-publishing career started.

New author Eric ,

Very informative

I enjoyed listening to Joe's podcasts. I learned some interesting new things to help me get published. I am looking forward to listening more. Thank you.

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