6 episodes

A podcast for business professionals that takes a deep dive behind the scenes of brands who are killing it on social media and using it as a marketing tool to stay connected with their audience, drive sales and so much more.

Join the Facebook Group: www.facebook.com/groups/670962203426184/

In each episode, we tap into the minds of industry professionals on topics that will change the way you incorporate social media into your business.

We’re bringing in professionals like CEO’s, marketing directors, content coordinators, influencer marketing executives and more who are willing to share exclusive industry knowledge and experiences with you.

Are you ready to dive into the business of social media?

Well, welcome to the podcast.

The Business of Social Media Nahdya Weathers

    • Business
    • 5.0 • 1 Rating

A podcast for business professionals that takes a deep dive behind the scenes of brands who are killing it on social media and using it as a marketing tool to stay connected with their audience, drive sales and so much more.

Join the Facebook Group: www.facebook.com/groups/670962203426184/

In each episode, we tap into the minds of industry professionals on topics that will change the way you incorporate social media into your business.

We’re bringing in professionals like CEO’s, marketing directors, content coordinators, influencer marketing executives and more who are willing to share exclusive industry knowledge and experiences with you.

Are you ready to dive into the business of social media?

Well, welcome to the podcast.

    No One Like Boring Videos! Here's What You Need To Avoid It

    No One Like Boring Videos! Here's What You Need To Avoid It

    Here's the thing: Nobody likes watching a boring video.
    So how do you have a personality on YouTube or in front of the camera?

    Here are 5 Tips To Follow:

    1. Move a lot more than you normally
    2. Engage the viewer
    3. Don't be afraid to show imperfections
    4. Great editing
    5. Planning before you press record.

    • 6 min
    How To Choose Who To Collaborate With On Youtube?

    How To Choose Who To Collaborate With On Youtube?

    One of the most important aspects of the collaboration is who you choose to collaborate with. If you choose wrong brand, it could hurt your brand, but if you choose right it can only Excel your brand. In this video, I go through all the details you need to know on how to find, select and partner with the person you collaborate with!

    • 10 min
    The Value of Virtual

    The Value of Virtual

    Today’s episode is called “The Value of Being Virtual”.

    Connecting With Customers
    Nothing Comes To a Stop
    Creativity is Peaked
    Customer Data - You will learn more about your customer than IRL
    Virtual IRL is still an option
    Customer Service is at an all time necessity

    • 12 min
    Lex Lewis From Candescent | How To Be A Better Brand on Social Media in 2020

    Lex Lewis From Candescent | How To Be A Better Brand on Social Media in 2020

    Today’s episode is called “How To Be A Better Brand on Social Media in 2020” In this episode, I invite Lex Lewis, the Marketing Coordinator of Candescent and the other brands associated with Candescent. To discuss:

    - Marketing strategies
    - Editorial calendars
    - Campaigns
    - Content Creation
    - Month over Month social media growth

    Lex Lewis can be found managing the mischief where brand strategy, creative and social meet. A skilled marketer and copywriter hailing from New Orleans currently calls the cannabis industry of sunny Southern California home. Lex has over 10 years of freelance marketing experience under her belt with a primary focus on competitive research, brand strategy, copywriting and content development, influencer campaigns, experiential and brand collaborations.

    You can find Lex in the links below!

    IG: https://www.instagram.com/msfabulex/
    Linkedin: https://www.linkedin.com/in/msfabulex/

    • 38 min
    Social Shoutouts As a Promotion Strategy

    Social Shoutouts As a Promotion Strategy

    Today’s episode is called “Social Shoutouts As a Promotion Strategy”. We’re answering the questions you want answers to. What are shoutout accounts, Are they still a relevant promotion strategy, Do they really work and so much more!

    • 23 min
    Realistic Social Media Marketing Expectations

    Realistic Social Media Marketing Expectations

    Today’s episode is called “Realistic Social Media Marketing Expectations” many of you, whether you are a business owner, marketing director, or a brand don’t have a clear understanding of what outcomes to expect when using social media as a marketing tool. Today we are going to uncover some of those expectations to give you a better opportunity for success. In fact, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

    • 21 min

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