The Business of Sound Podcast does a swan dive into the intersection of money and sound (not particularly music...) through in-depth conversations with people finding innovative ways to make their mark on the industry.
You’ll learn how musicians use social media to build their following, how ASMR creators turn small taps into big paychecks, how curating the perfect Spotify playlist can generate more than just likes, how Music Directors pick the music for their tv shows & movies, and more!
Put the strategies & secrets they share to good use, whether sound is your full-time or pet project.
Scott Orr Takes the Fear Out of Starting Your Own Indie Record Label | The Business of Sound
Indie record labels help up-and-coming artists get their music heard, but who helps up-and-coming indie record labels? That would be Scott Orr, owner of Other Record Labels.
There are approximately 18,753 things you have to worry about when starting up your own indie label.
What band should you sign first? What will your name and logo be? How can you scrounge up $250k to pay Snoop Dogg to feature on your debut single? Scott has you covered, with everything from coaching calls and courses to sample recording contracts and business plans.
Scott’s been creating, producing, releasing and promoting his own albums and music for other artists for well over a decade. And he has a lot to talk about in his own podcast, Other Record Labels Podcast.
In this episode, he explains - the big differences between independent & major record labels, debunks the myth of ‘making it big,’ gives his take on the Halsey vs. her record label incident, provides the framework of getting signed by a label, and more - in this episode of The Business of Sound with Decibel’s host, Gigi Rodgers.
Jay Diggs on Building a Music Career as an Independent Artist, NFT Albums, and the Challenges of Finding Your Artistic Voice
Independent synthwave artist Jay Diggs has 75,000+ followers on Instagram thanks to his remixes of pop songs and pop culture. He joins The Business of Sound podcast to explain how he’s now leveraging that fandom to promote his debut album of original songs.
Do you ever hear a song and wonder what it would sound like in a different style? Maybe a gangsta rap version of “Livin’ on a Prayer?” Or “Tiny Dancer” as an extreme metal jam? How about an EDM spin on “Ain’t No Mountain High Enough?”
Jay Diggs does this on a weekly basis, turning those ideas into real songs. Jay’s synth-heavy, funk-flexing versions of hits by Justin Bieber, Cardi B, the Ghostbusters and Pokemon theme songs, gets him tons of recognition and kudos from his online fandom AND from major hitmakers like DJ Khaled and Cardi B (!!!)
But he’s not just a remix master. After playing and producing music for other artists, Jay went on a journey to discover HIS sound. The result is his debut album, Jams, a synthwave record full of 80’s and 90’s R&B influences. He used his social media following to promote the album - gaining more than 300,000 listens in over 90 countries and accumulating over 35,000 monthly listeners so far.
Jay joins Decibel’s CEO, Jeromy Sonne, on The Business of Sound to discuss building a music career on social media, the ups and downs of being an independent musician, and what things like NFTs mean for the future of the music industry.
You can learn more about Jay and buy his music on his website. You can also follow him on Instagram, Twitter, Facebook, YouTube, Spotify and Apple Music.
To listen to past guests on The Business of Sound, please visit decibelads.com/podcast/
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Kelsie Herzog on Getting Paid to Craft the Perfect Playlist
Combining her encyclopedic knowledge of music with her knack for finding the perfect song for any mood, Kelsie Herzog is an independent playlist curator - someone who makes money by assembling custom Spotify playlists based on a person’s unique tastes.
If you didn’t know that was a thing, don’t worry - at first, neither did she. Now she has 120,000 TikTok followers, multiple Spotify playlists with over 3,000 likes and a group of loyal customers on Patreon.
Kelsie Herzog explains how she turned her hobby into the ultimate side-hustle in this episode of The Business of Sound with Decibel CEO Jeromy Sonne.
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Jeromy Sonne is the co-founder and CEO of Decibel. Decibel can help grow your business with audio ads by getting your message on major platforms like Spotify, podcasts, and digital radio. Start a campaign today and turn listeners into customers at decibelads.com.
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