The Business of Storytelling

Moore's Lore Media

Hear from the leading creators and commissioners of stories across every medium and find out how they do what they do so well and become a better storyteller yourself, in association with Vimeo. mooreslore.substack.com

Episodes

  1. 05/01/2024

    The Business of Storytelling feat. Zat, Editor, The Peak

    In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms. He emphasises tailoring content specifically for each platform's unique audience rather than just copying and pasting posts and he explains his process for parsing long-form stories into bite-sized pieces for the likes of Instagram and LinkedIn, focusing on the behind-the-scenes conversations with profiles that show a more personal side. Throughout the our conversation Zat stresses the importance of understanding each platform and creating dedicated content to nurture an audience on each rather doing so simply to try and drive them back to your website. As ever you can find Zat and all my fascinating guests from the first season of ‘The Business of Storytelling’ on every platform you could wish for! * Spotify * Apple Podcasts * Vimeo * YouTube This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had introduced Vimeo Central. Vimeo Central is a secure, AI-powered video hub designed to centralise, extract, and share knowledge. Perfect for bringing together the siloed places where knowledge can live within your organisation or consolidating the multiple video tools that don't work well together reducing cost and complexity. 💥🎥 Summarise company videos in seconds💬 Chat directly with your videos🎙️ Automatically transcribe videos for easy keyword search👀 Turn monotonous town halls and trainings into interactive viewing experiences Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers. If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters via the button below. Subscribed And don’t forget to follow us across all the socials too! * Linkedin * Instagram * Facebook * TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

    56 min
  2. 03/07/2024

    The Business of Storytelling feat. Nadia Abdullah, Director of Editorial & Content, Visa

    It’s International Women’s Day today, which is handy because we have a very international woman on our podcast - in fact she took her brand, Visa, all the way to Pakistan to tell a story about cows! You see Nadia believes stories are everywhere but she knows you’ve got to go out and get them, a lesson she learned during her time with CNN. Now she works for Visa, the world’s largest payments network, telling stories about the digitisation of cash and, indeed, entire economies across Asia from Pakistan to Papua New Guinea! Hear her story below or in all the usual spots including; * Spotify * Apple Podcasts * Vimeo * YouTube This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had introduced Vimeo Central. Vimeo Central is a secure, AI-powered video hub designed to centralise, extract, and share knowledge. Perfect for bringing together the siloed places where knowledge can live within your organisation or consolidating the multiple video tools that don't work well together reducing cost and complexity. 💥🎥 Summarise company videos in seconds💬 Chat directly with your videos🎙️ Automatically transcribe videos for easy keyword search👀 Turn monotonous town halls and trainings into interactive viewing experiences Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers. If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters via the button below. And don’t forget to follow us across all the socials too! * Linkedin * Instagram * Facebook * TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

    57 min
  3. 02/26/2024

    The Business of Storytelling feat. Nikki Taylor, Director of Marketing Growth Strategy APAC, UPS

    I've never liked the phrase "vendor" and try never to refer to "the client" like some 1970's comedian referring to "her indoors". At the end of the day, we're just two people doing our best to achieve a common goal and if you're really lucky sometimes you transcend the boundaries of business to become great friends, like me and Nikki. Nikki's done it all in a career that spans finance, insurance, telecommunications, retail, logistics, IT, sports & property across APAC. She's been on both the agency and the client side but has come to specialise in managing cross-functional teams to scale businesses by constructing bottom-up, data-driven marketing strategies. She has a strong brand and digital background with extensive knowledge in MarTech, mobile and eCommerce. She believes brands are built on great stories that contribute to even better experiences, which is handy cuz that’s what we talked about! This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had a massive upgrade as you can see! You can find more fascinating episodes of ‘The Business of Storytelling’ in all you favourite places including Spotify, Apple Podcasts, YouTube and Vimeo of course. Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers. If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters at https://mooreslore.substack.com. You can find us on LinkedIn, Instagram, Facebook & TikTok too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

    44 min
  4. 02/04/2024

    The Business of Storytelling feat. Mandy Wong, President, TBWA\Singapore

    Back at the turn of the millennium Mandy Wong, in difficult circumstances and in need of a career, joined the account management team at TBWA in Malaysia, little knowing that 20 years later she would be announced as President of TBWA\Singapore.  Since taking the reigns at 'The Disruption Company’ they have won three golds at the 2023 Marketing Interactive Agency of The Year Awards for Creative Agency of The Year, Digital Agency of The Year and Brand & Design Agency of The Year, with Mandy taking home Silver for Agency Leader of The Year. A few months later Mandy was back in her ballgown at Campaign Asia's Agency of The Year Awards where she and her team bagged three more golds for Singapore Creative Agency of The Year, S.E.A. B2C Marketing Agency of The Year and S.E.A. Content Marketing Agency of The Year Most recently Mandy and her team won the hotly contested creative account for Mandai Wildlife Group. If you’re not excited to hear from this woman, then I just don’t know what you want.  Watch or listen NOW! This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees. See for yourself at vimeo.com/enterprise. This is just one of many great episodes you can find in all your favourite places including Spotify, Apple Podcasts and YouTube too. Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers. And if you’d like to receive more stories for storytellers, subscribe to our Substack at mooreslore.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

    40 min

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Hear from the leading creators and commissioners of stories across every medium and find out how they do what they do so well and become a better storyteller yourself, in association with Vimeo. mooreslore.substack.com