133 episodes

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

The Business Of Strength Podcast Business Of Strength

    • Sports
    • 5.0 • 60 Ratings

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

    EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini

    EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini

    In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com. 



    Jimmy discusses the following in this episode:


    What type of posting schedule/cadence would he start with as a Fitness Professional


    How to scale your content creation on a $1,000 budget


    How to turn 10 hours of work into 100+ pieces of content.


    The superpower of Alex & Leila Hormozi at Acquisition.com


    The craziest experiences he’s had in his career so far. 



    Get in touch with Jimmy:


    Liinks.co/jimmycontrini


    Instagram


    jimmycontrini@gmail.com

    • 46 min
    EP 133: The Keys to Success with Power Athlete

    EP 133: The Keys to Success with Power Athlete

    In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more.



    Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more. For more info go to www.businessofstrength.com



    Check out the full podcast HERE on Power Athlete Radio



    Check out Power Athlete: https://powerathletehq.com/

    • 2 hr 5 min
    EP 132: My Q&A with Alex Hormozi

    EP 132: My Q&A with Alex Hormozi

    In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more!



    Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ!  Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners…and so much more.  For more info go to www.businessofstrength.com



    Check out the full video on Alex Hormozi's YouTube channel HERE



    Podcast clip is from https://youtu.be/aBPWCdaJJqA?si=FjNrhaTtqHByBWub

    • 7 min
    EP 131: Firing Yourself

    EP 131: Firing Yourself

    In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year!

    The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear.

    He covers:


    The mindset shift that led to the growth 


    The jobs that need real attention in a growing business


    How trainers can add value in a gym beyond the training floor. 



    If you would like to attend our live event in Scottsdale Arizona on September 28th and 29th hit the link here: https://events.businessofstrength.com/retreat

    • 17 min
    EP 130: Gym Owner 12x’s their personal income

    EP 130: Gym Owner 12x’s their personal income

    In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month.

    There’s 5 important levers this gym owner pulled in order to make this profound difference in his business.


    Team Accountability


    Right Products


    Right Prices


    Volume of marketing


    Sales time blocking 



    Listen to the show and enjoy! 

    If you’re interested in attending the upcoming SYP retreat in Sunny Scottsdale we still have a few spots open.  Email BOS@varsityhousegym.com to secure one of the final seats. 

    • 19 min
    EP 129: How to Get a Great Job in Strength

    EP 129: How to Get a Great Job in Strength

    What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.  

    Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ!  Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.  For more info go to businessofstrength.com

    In this episode I’m talking to all the young would-be strength coaches and trainers out there.  I’m going to give you my top ideas for landing a great job, excelling at your craft, and making a 6-figure career in strength.  

    Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!  

    Some topics include…


    How to land you first “real” job


    Making the first communication count 


    What to do in your interview 


    What not to do 


    Your hired…what now? 


    Scaling your skills to scale your pay 


    How to make 100k in strength 



    Let’s get it dialed in!  

    Coach Joe 



    Business Books Every Coach Should Read (This will be a great start!) 


    How to Win Friends and Influence People 


    Ideal Team Player 


    Business Made Simple 


    Gym Launch Secrets 


    100M Dollar Offers 


    Blue Fishing 


    Turning Pro 


    The Ultimate Sales Machine 


    Never Split the Difference 


    Unreasonable Hospitality 

    • 49 min

Customer Reviews

5.0 out of 5
60 Ratings

60 Ratings

Conscious_Marketing_&_PR ,

I appreciate the variety of the content

You can always take away a few valuable nuggets from each episode. I appreciate the variety of the content.

Corey Hiben ,

Fitness Business Gold

If you're into fitness... and you're into business... tune in. They just interviewed my buddy Brian Sanders and were able to drop absolute BOMBS! It's so cool to see them breaking free from 50 years of misconceptions.
-Corey

Brewski_cinco ,

Life Changing

I had Joe as a professor in college and interviewed him about being a gym owner; only to find out how successful Varsity House was a couple years prior. I started listening to the BOS Podcast when Joe & Dan launched it, several months prior to opening up my gym when I was coach at another facility. Since I was a listener to the podcast, one thing lead to another - I attended a BOS mentorship and then joined the inaugural Strongest Year Plan gym owner development group.

My gym wouldn’t be where it is today without Joe & Dan’s business mentorship. All starting from listening to this podcast.

Connor Abreu
Owner
Thunder N Lightning Performance

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