105 episodes

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

The Business Of Strength Podcast Business Of Strength

    • Sports
    • 5.0 • 58 Ratings

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

    EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman

    EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman

    Conor is the founder and CEO of TNL Performance center in Hamilton, NJ. He's an OG member of the SYP inner circle having been a member for 4 years and counting. 



    On this episode of the BOS Podcast Connor breaks down the following: 

    1. How an internship at Cressey Sports Performance swayed his decision to become a strength and conditioning coach in the private sector. 

    2. How being a baseball focused business has led to expansive opportunities outside his niche over the years. 

    3. He sheds light on what he struggled with as a young coach and what he did to resolve it. 

    4. The most important investment his business has ever made and how all businesses can do the same. 



    If you enjoyed this episode of the BOS podcast leave us a 5 star review! It would be greatly appreciated. 



    If you're a small private sector based training business reach out to us at: thebusinsessofstrength@gmail.com We would love to schedule a strategy call to find out how we can help you! 

    • 40 min
    EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman

    EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman

    In this episode of the BOS Podcast Dan Goodman breakdowns one of the most important porcesses in our gym, Open Enrollment 



    Podcast Main Points: 

    Why athletes and their parents need a call to action

    Why a proven process wins with marketing

    Energy conversation with the schedule

    The process of onboarding a student athlete post enrollment 



    If you have any questions about how you can create a similar process for your training business email thebusinessofstrength@gmail.com 



    As always, if you enjoyed this episode give us a 5 star review! 

    • 23 min
    EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney

    EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney

    What is everyone up to? I'm your host coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profit.

    This episode is brought to you by CPPS Certification, one the most cutting-edge certifications in the world led by legendary coach Joe DeFranco and James “Smitty” Diesel.  For all our listeners out there, you can get 25% off this certification to safe you REAL money by using the code VARSITY during the checkout

    Today my guest longtime client Pay Mahoney Jr.  Pat started training with me in high school after his dad became a client.  Over the years we have worked with his entire family.

    His journey brought him to starting a company out of tragedy after his late mother contracted cancer.

    Show Highlights:


    How tragedy can create innovation
    Bringing the best CDB in the world to life
    Changing the protocol for traditional health care
    Balancing running a growing company and going to chiropractic school.

    If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon.  We are hosting a two-day business seminar Thursday May 12/13 at Varsity House Gym.  We will teach you how to build a low overhead business that turns massive profit!

    To sign up for the seminar go to www.Busienssofstrength.com to get the pre-sale discount!

    Stay Strong Gym Owners!  This is the business of strength!

    • 50 min
    EP 103: The Words Leaders Use with Tony Smith and Joe Riggio

    EP 103: The Words Leaders Use with Tony Smith and Joe Riggio

    In this episode of the Business of Strength Podcast, Joe Riggio sits down with Tony Smith owner of Tango Solutions. They talk about the trials of running a training business post pandemic, leadership, and equipping your team for success. 



    Episode Shownotes: 

    1. Post pandemic strategies for a successful business 

    2. Leadership during tough times 

    3. Leadership Language 



    Don't forget we are hosting an in person BOS Seminar May 12th and 13th at Varsity House Gym in Orangeburg NY. 

    You can register with the following link: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event

    P.S. We are also hosting a Joe DeFranco CPPS certification at Varsity House the following saturday, May 14th! All of our listens get 25% with the codee "VARSITY" - take advantage of this opportunity! 

    Sign up here: https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

    • 1 hr 8 min
    EP 102: How to Provide Value Post Covid for Gym Owners

    EP 102: How to Provide Value Post Covid for Gym Owners

    Pumping the value in your gym.

    In this episode Dan Goodman talks about things all Brick-and-mortar gyms can do to improve value for their clients.

    He breaks down the following:


    How to improve the “Convenience” factor at your gym.
    How all gyms can layer in digital accountability
    Why great service always wins…how to get your coaches to think about service beyond simply the X’s and Os of training.
    The personal data points that have drive home the proven process of VH.  Results driven gym and the best hour of our client’s day.

    NJ.COM Article Link: https://www.nj.com/opinion/2022/03/gym-owner-post-covid-well-need-to-pump-up-the-value-opinion.html

    CPPS Certification May 14th with Joe Defranco and Jim Smith.

    25% Savings CODE: VARSITY

    https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

    • 15 min
    EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman

    EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman

    Devin Gage owner of Gage Strength Training is our guest today on the Business of Strength Podcast.

    His attention to detail with leadership and driving culture through his team in second to none.   In the last 1.5 years you’ll be hard pressed to find a gym owner that has grown more than Gage Strength Training.

    To celebrate all their success, he and his team just returned from an EARNED trip to New Orleans.

    Learn how they pulled it off by tuning into the show!

    • 35 min

Customer Reviews

5.0 out of 5
58 Ratings

58 Ratings

Brewski_cinco ,

Life Changing

I had Joe as a professor in college and interviewed him about being a gym owner; only to find out how successful Varsity House was a couple years prior. I started listening to the BOS Podcast when Joe & Dan launched it, several months prior to opening up my gym when I was coach at another facility. Since I was a listener to the podcast, one thing lead to another - I attended a BOS mentorship and then joined the inaugural Strongest Year Plan gym owner development group.

My gym wouldn’t be where it is today without Joe & Dan’s business mentorship. All starting from listening to this podcast.

Connor Abreu
Owner
Thunder N Lightning Performance

shshroebfd ,

Personal trainer

These guys are great and really help personal trainers and gym owners become and stay successful from first hand experiences and stories

Izz. H ,

Impactful Podcast

There aren’t enough positive words I could use to explain this Bus of Strength podcast. These are some of the best and most knowledgeable coaches in the industry. Everyone who gets invited on the show shares great information. I’ve trained at varsity during my high school days and today I’m part of the Varsity House Education community. Must listen for anyone who are strength & conditioning, fitness, private sector professionals as well entrepreneurs.

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