The Business of Wedding Planning

Amber Peterson
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  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Business of Wedding Planning is a podcast dedicated to guiding aspiring, new, and growing wedding planners through the intricacies of creating and scaling a profitable wedding planning business. Each episode explores topics essential for success in the industry, including marketing strategies, pricing models, client and vendor relations, and sales strategies. This podcast offers actionable advice, proven business strategies, and real-life success stories from seasoned wedding planners and industry experts. Listeners will gain insights into overcoming the common challenges faced by wedding planners, such as managing client expectations, building a reputable brand, and mastering the logistics of event planning. The Business of Wedding Planning focuses on the operational and business aspects of running a wedding planning business. Whether you're just starting out with a dream and a passion for wedding planning or you're looking to grow your business, this podcast is your go-to guide for navigating the path to profitability and success in the competitive wedding planning industry. Join us to transform your passion into a thriving business. The Business of Wedding Planning is brought to you by The Planners Lounge, an online resource, website, community, and shop for wedding planners. Established in 2011, Planner's Lounge has been the premier resource site for wedding planners since its creation.  Podcast host and Planners Lounge CEO Amber Peterson started her planning business in 2009 in NW Washington. In 2013, she founded the Skagit Wedding Society, a networking group for wedding professionals to meet and collaborate on weddings and styled shoots and to promote Skagit County, WA, as a premier wedding destination in the Pacific Northwest.  The SWS also produced the annual Skagit Wedding Tour. Amber graduated from the University of Alaska Fairbanks with a BA in Public Relations/Advertising and went on to earn a Masters of Science in Integrated Marketing Communication from Roosevelt University in Chicago, IL.   For questions or comments email info@plannerslounge.com

  1. How Technology Adds Value to Your Planning Business

    10/26/2024

    How Technology Adds Value to Your Planning Business

    I had an amazing chat with Sara Kincaid, President and COO of Aisle Planner. We talked about how implementing technology in your business can lead to more efficiency, better service, and the ability to charge more.  As a thank you to our listeners, you can try Aisle Planner for 30 days free and 20% off for the first six months with code: Levelupin25 Sign Up Today!

    41 min
  2. How to Choose a Professional Membership Organization

    10/17/2024

    How to Choose a Professional Membership Organization

    Check out my conversation with Veronica Foster, president of the Association of Bridal Consultants

    23 min
  3. How to Have a Productive Off Season

    10/02/2024

    How to Have a Productive Off Season

    Show Notes Show Sponsor: Markel Insurance Introduction: Welcome back to "The Business of Wedding Planning" podcast! In this episode, Amber Peterson explores effective strategies to leverage the quieter fall and winter months in the wedding industry. This time can be pivotal for reviewing the past season, preparing for the upcoming engagement season, and setting the groundwork for a successful year ahead. Segment Highlights: 1. Wrapping Up the Season: Vendor Appreciation: Amber emphasizes the importance of sending thank you notes to vendors to nurture and strengthen professional relationships. Client Feedback: Implementing a satisfaction survey for clients to gather valuable feedback and identify areas for improvement. Gather Assets: Collecting images and testimonials from recent events to bolster marketing efforts and attract new clients. Tie Up Loose Ends: Ensuring all invoices are settled and any outstanding issues are addressed, allowing for a fresh start in the new season.2. Season Assessment: Performance Review: Analyzing what strategies were successful and which areas need adjustment. Staffing Needs: Evaluating whether new hires or changes to the team structure are necessary. Operational Changes: Identifying potential improvements in operations to enhance efficiency and client satisfaction for future events.3. Preparing for the Holidays: Gift Planning: Deciding on thoughtful gifts or cards for clients and vendors to maintain strong business relationships. Schedule Ahead: Organizing the distribution of holiday greetings in advance to ensure timely delivery and reduce stress during the holiday rush.4. Gearing Up for Engagement Season: Update Marketing Materials: Refreshing pricing, portfolios, and promotional materials to reflect the most current services and successes. Strategic Planning: Crafting a marketing strategy aimed at capturing the attention of newly engaged couples, including digital marketing efforts and participation in bridal shows.5. Planning for the Next Year: Event Scheduling: Setting realistic goals for the number of events to manage in the coming year. Time Management: Proactively scheduling personal time or vacations to ensure a balanced work-life dynamic, which can boost overall productivity.Conclusion: Amber wraps up the episode by underscoring the significance of using the off-season not just for rest, but as a crucial period for strategic planning and preparation. By addressing these areas, wedding planners can set the stage for a prosperous and less stressful year.

    11 min
  4. How to Find Your Niche in the Market

    09/25/2024

    How to Find Your Niche in the Market

    Segment Highlights: 1. Understanding the Importance of a Niche: Expertise and Authority: Specializing helps you become a recognized authority in specific types of weddings, such as eco-friendly or luxury events. Reduced Competition: Targeting a niche narrows your competition and establishes you as a preferred planner within that area. Marketing Efficiency: Focused marketing becomes more straightforward when you understand precisely who your ideal client is.2. How to Identify Your Niche: Assess Your Interests: Reflect on what aspects of wedding planning truly captivate you and where your strengths lie. Research Market Trends: Stay informed about emerging trends and see if any align with your interests. Evaluate the Competition: Identify less saturated areas that may present opportunities. Client Conversations: Engage with potential clients to understand their needs and gaps in the current market.3. Testing Your Niche: Pilot a Mini-Service: Launch a small-scale service tailored to your niche and gauge the response. Client Feedback: Utilize client feedback to refine your offerings. Financial Viability: Ensure there's not just interest, but also a financial willingness to pay for your specialized services.4. Marketing Your Niche: Update Your Branding: Refresh your branding to reflect your niche, ensuring it appeals directly to your target market. Social Media Strategy: Use platforms like Instagram and Facebook to showcase your niche expertise and engage with potential clients. Networking: Connect with like-minded vendors and potential clients in targeted events or online groups.Conclusion: Amber wraps up by emphasizing the benefits of niche marketing in the wedding planning industry. She encourages consistency and authenticity as you establish yourself in your chosen niche. Check out our digital product, "Finding Your Niche in the Market," available at Planners Lounge Shop. This workbook is designed to guide you through identifying the most suitable niche for your business.

    12 min
  5. Finding Your Space in the Luxury Wedding Market with Megan Lentz

    09/11/2024

    Finding Your Space in the Luxury Wedding Market with Megan Lentz

    I had a great conversation with Megan Lentz of Vida Events about finding a niche in the luxury market and what luxury means (and how it can differ from planner to planner.)  You can learn more about Megan at:  Vida Events Vida Events Instagram

    20 min
  6. The Difference Between Hiring an Employee VS Independent Contractor

    09/04/2024

    The Difference Between Hiring an Employee VS Independent Contractor

    A conversation with Leah Weinberg of Oduberg Law, LLP, about the legalities of hiring an employee vs an independent contractor.  Website Instagram

    32 min
  7. How to Hire for a Micro-Position

    08/28/2024

    How to Hire for a Micro-Position

    Why micro positions? They're perfect for handling specific tasks without the commitment of a full-time hire, making them ideal for growing businesses. How to identify areas in your business that need support. Steps to define, find, and integrate micro positions effectively. Real-life examples of how targeted hiring has transformed business operations.Assessing Your Business Needs Introduction to Business Needs: Understanding where you need help is crucial before making hiring decisions. We'll explore how to conduct a task audit and prioritize tasks effectively. Task Audit: Track your daily activities to identify time-consuming tasks that do not require your expert touch. Prioritize: Focus on tasks that directly impact your revenue and client satisfaction. Consider if these tasks can be bundled into a single role.Defining the Micro Position Role Definition: Clear role definition is crucial for attracting the right candidates. We discuss how to create a detailed job description that aligns with your strategic goals. Job Description: Draft a comprehensive description including responsibilities, required skills, and expected hours. Flexibility and Growth: Consider potential for role evolution to attract candidates interested in growth.Sourcing Candidates Finding the Right Fit: We explore effective strategies for sourcing the ideal candidates for your micro positions. Industry Contacts: Use your network of vendors and industry contacts for recommendations. Online Platforms: Utilize LinkedIn, Indeed, and niche job boards to widen your search. Internship Programs: Tap into local educational programs for fresh talent.The Interview Process Conducting Effective Interviews: Ensuring a good fit is essential. We'll cover how to structure your interviews to assess both skills and compatibility. Structured Interviews: Prepare questions that evaluate multitasking abilities and stress management. Practical Assessments: Assign relevant projects to assess skills, ensuring candidates are compensated for their efforts.Onboarding and Training Integrating New Hires: A smooth onboarding process is key to successful integration. We discuss how to set up an effective training plan. Training Plan: Include shadowing, key introductions, and tutorials on business tools. Regular Feedback: Establish a routine for ongoing feedback to address any issues early on.Legal and Administrative Considerations Staying Compliant: We discuss the importance of drafting clear contracts and ensuring compliance with local employment laws. Employment Contracts: Ensure all terms are clearly outlined. Compliance: Familiarize yourself with and adhere to employment laws to avoid legal issues.Evaluating the Role’s Impact Review and Adapt: After integration, it's important to evaluate how the new hire has impacted your business. Performance Review: Assess how well the new hire meets their objectives. Business Growth: Analyze if the new role has allowed you to expand your clientele or enhance client satisfaction.

    26 min
  8. Building a Team with Loni Anderson

    08/21/2024

    Building a Team with Loni Anderson

    I had a great conversation with Loni Peterson all about building a team. Learn more about Loni and all the places you can connect with her below.  Bio:  Loni Peterson is the founder and owner of LP Creative Events, she has lived in Colorado for 12 years with her husband, their dogs, Dax and Penny, and horse, Dusty. She has been a planner and logistics wizard for as long as she can remember! Loni has a wide range of experience in planning weddings, engagement parties, galas, golf tournaments, luncheons, grand openings, large-scale experiential marketing events, and 5Ks and endurance events! She is a Certified Wedding Industry Professional and is serving on the National Board of Directors for WIPA as their Secretary for 2024. Loni is a Full-Time Professor at the University of Colorado Boulder, teaching in the Advertising, PR, and Design Departments. ​In addition to planning events, she has been a keynote speaker and panelist for industry events and organizations like PartySlate, the Wedding Industry Professionals Association, the Boulder Wedding Showcase, and the International Wedding Summit in Rome, Italy. LP Creative Events Instagram WIPA

    25 min
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About

The Business of Wedding Planning is a podcast dedicated to guiding aspiring, new, and growing wedding planners through the intricacies of creating and scaling a profitable wedding planning business. Each episode explores topics essential for success in the industry, including marketing strategies, pricing models, client and vendor relations, and sales strategies. This podcast offers actionable advice, proven business strategies, and real-life success stories from seasoned wedding planners and industry experts. Listeners will gain insights into overcoming the common challenges faced by wedding planners, such as managing client expectations, building a reputable brand, and mastering the logistics of event planning. The Business of Wedding Planning focuses on the operational and business aspects of running a wedding planning business. Whether you're just starting out with a dream and a passion for wedding planning or you're looking to grow your business, this podcast is your go-to guide for navigating the path to profitability and success in the competitive wedding planning industry. Join us to transform your passion into a thriving business. The Business of Wedding Planning is brought to you by The Planners Lounge, an online resource, website, community, and shop for wedding planners. Established in 2011, Planner's Lounge has been the premier resource site for wedding planners since its creation.  Podcast host and Planners Lounge CEO Amber Peterson started her planning business in 2009 in NW Washington. In 2013, she founded the Skagit Wedding Society, a networking group for wedding professionals to meet and collaborate on weddings and styled shoots and to promote Skagit County, WA, as a premier wedding destination in the Pacific Northwest.  The SWS also produced the annual Skagit Wedding Tour. Amber graduated from the University of Alaska Fairbanks with a BA in Public Relations/Advertising and went on to earn a Masters of Science in Integrated Marketing Communication from Roosevelt University in Chicago, IL.   For questions or comments email info@plannerslounge.com

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