We look at trends across industries, cultures, and countries to analyse how suppliers in the Indian wedding industry can continue creating a 'wow' experience for couples. Brought to you by Now To Vow.
We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament to...
Here Come The Grooms
Wedding planning has changed massively over the past few years. It's why we are building Now To Vow - to serve suppliers and couples whose needs have evolved and are not being met.
One area where we've seen change is in the role of the groom in the planning process.
As a supplier in the industry, you will no doubt have dealt with many grooms. But their role has been evolving and as this episode discusses, will continue to evolve.
Why is that? And what does that mean for suppliers? Should you be changing your marketing? Should you be changing your entire approach? Or have we hit the peak of groom involvement?
Joining us to delve into these questions are:
Shivaan Popat, a groom who has taken a more active role in planning his destination wedding
Amit Lamba, Owner of Laguna Catering, who have been dealing more and more with grooms and have studied this trend from its beginningBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day.
Hosted by Meera Majithia, Carriages Weddings & Events.
The Secrets of Successful Sales
Finding the perfect supplier for their wedding is often the toughest task for couples. It's the once in a lifetime event that they've sometimes been dreaming of for years. When it comes to finding the suppliers to make this a reality, couples sometimes...
Inspirations From India
Compared to many others, Indian weddings in the UK are seen as exciting and extravagant affairs. Compared to weddings in India though, they often only scratch the surface. Cultural divides play some part in these differences, but there is still a lot...
The Rise of Intimate Weddings
Small, micro, intimate - however you want to describe them there is no doubt that a new type of wedding unexpectedly hit the scene in 2020. Although many were due to the Covid-19 related restrictions imposed, we discuss why these weddings have been so...
Sustainability In The Wedding Industry
In this episode, we discuss why sustainability is more important than ever for the wedding industry, and the business opportunity of appealing to the new sustainable couple. Our guests, Giles Gibbons from Good Business and Kate Beavis from Magpie...