The Business of Weddings Now To Vow

Last year, we covered and uncovered lots of trends in the Indian wedding industry. From same-sex weddings to groom involvement, sustainability, and even to lands far and beyond.

The big question is, were we right? Are these the big shifts that suppliers need to be aware of?

We wanted to get your opinions on this. We sat down with three suppliers to find out if they had seen any of these trends take shape and what changes they have been making in anticipation of them. 

Hear from:
Cake artist Minel Patel, Cakes by MinelVegan makeup artist Mandy Kaur, AphroditesPhotographer Mickey Shah, Soul PhotographyBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day. 

Hosted by Meera Majithia, Creative Director, Now To Vow.  

Over the past decade, most of the couples who have been getting married have been Millennials - the generation who were born in the period between 1981 and the mid 1990s. They were unlike their previous generation, and popularised one of the most dominant aspects of our life, let alone weddings: social media. 

But now we're coming to the end of the Millennial generation. With the eldest of Gen Z now at the age of 26, more of Gen Z are getting married - and they are only going to become a bigger part of the market. They share some characteristics with Millennials - sometimes to a different degree - but there is also a lot about them that is different.

So what are the differences? And what do suppliers need to be aware of when working on a Gen Z wedding? That's what we're discussing in this episode. 

This episode is our last of the season, so we've packed a lot in for you. We've surveyed both Gen Z and Millennials to analyse the differences between the generations and bring you the data, and we've of course got a fantastic array of guests including people from Gen Z:
Monika Poppy, Influencer

Nandita Brahmbhatt, Indigo

Himani & Sakshi Mistry, Niche Flowers, Gen Z

Sujni Madlani, Gen ZBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day. 

Hosted by Meera Majithia, Creative Director, Now To Vow. 

As we're in the middle of peak wedding season, we're taking a 1 month break. We'll be back next month with a brand new episode on Gen Z. See you then. 

The institute of marriage - as we know it today - was created in a time when homosexuality was not accepted. Weddings and the ceremonies within them have evolved, but they started from that same principle.

Weddings were birthed by religions, and those religions have almost always presumed that the two people getting married will be one man and one woman. The ceremonies and rituals you come across in a typical wedding reflect that presumption. 

Nowadays though, it is abundantly clear that not all couples getting married will be of the opposite sex. So in the UK, although progress has been made in regards to culture and the law, same-sex couples still face a number of challenges when planning a wedding. Not least if they wish to incorporate a religious element to their wedding.

We have spoken to a number of people to cover the different challenges at play here. In this episode, you will hear from:
Joyston Moreira & Sugith Hewage: Joyston and Sugith are a same-sex couple who recently formed a civil partnership. 

Milan Thakrar: Milan has a background in the wedding & events industry and is the Founder of Work With Milan,  an events consultancy. Milan had a same-sex wedding in 2019 when he married his partner, Jay. 

Charlotte Pike: Charlotte is a supplier in the wedding industry and the Director of The Wedding Scene UK, who run wedding exhibitions and shows including events specifically aimed at the LBGTQI+ community. 
Brought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day.

Hosted by Meera Majithia, Carriages Weddings & Events. 

Each month we bring you insights on trends affecting the wedding industry. But have you ever wanted to learn more about what we're building, and why we're building it?

If so, this episode is for you. In an interview with our Founder, Niraj Dattani, Meera gets the Now To Vow Story.

Brought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day.

Hosted by Meera Majithia, Carriages Weddings & Events.      

We live in a diverse country. Ever since the days of the empire, the UK has been a cultural melting pot. People from all corners of the globe have moved and settled here in numbers. As a platform for organising Indian weddings, we are testament to that.

So it should be no surprise to see so many of those people - from different backgrounds - getting married. It's a trend that's been on the rise, and will continue to be. 

The traditional way that these weddings are organised is to go with one culture over another; whether that's across the event or just for a particular day. But is that what modern couples really want? And for suppliers looking to cater to this growing market, is there another way to do it?

We discuss this with:
Wedding celebrant, Jacqui TillyardDavid Baker from Hire Love, wedding stylistsMel & Abs, an inter-faith couple getting marriedBrought to you by Now To Vow: the platform which makes organising a wedding as enjoyable as the day.

Hosted by Meera Majithia, Carriages Weddings & Events.