39 episodes

The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you.

We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else.

So if you want to master the business of writing, subscribe so you never miss an episode

The Business of Writing Podcast Rachel Mazza and Laura Gale

    • Careers

The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you.

We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else.

So if you want to master the business of writing, subscribe so you never miss an episode

    BOW 039: Getting Your Work Into Big Publications w/Rebecca Weber

    BOW 039: Getting Your Work Into Big Publications w/Rebecca Weber

    In This Episode:   
    Today we’re talking to journalist and writing coach Rebecca L. Weber. 
     
    She has covered breaking stories about social justice, the environment, travel, and more for the New York Times, CNN, and other influential publications. 
     
    As a writing coach, she also helps writers uplevel their skills, break into their dream publications, build their confidence, and pursue their writing goals successfully.
     
    It’s rare we get to chat with a writer who’s NOT writing just for marketing campaigns, so we are really excited to hear what she has to say. Let’s dive in.
     
    Episode Highlights  
    How Rebecca jumped into freelance journalism with no experience Her advice for navigating contracts that are favor the client’s interests instead of yours How she gets consistent writing assignments The best way to break through confidence blocks that stop you from taking action How she structures her deals and agreements with publications  Rebecca's 5-step system for getting your work published in big name publications like CNN, etc. How to expand into different markets and environments

    • 31 min
    BOW 038: How to Write at the Highest Level w/ David Deutsch

    BOW 038: How to Write at the Highest Level w/ David Deutsch

    In the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. 
     
    David consistently writes winning promotions from scratch, and he often works with clients and writers behind the scenes to turn under-performing promotions into winners.
     
    But before he was renowned in the copywriting world, David got his start at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express.
     
    When David switched to direct response, his work generated hundreds of millions of dollars in sales for leading direct response marketers, entrepreneurs and publishers, including Agora and Boardroom, Inc.
     
    But all that only scratches the surface of David’s extensive knowledge and experience, so let’s get started so you can hear what he has to say.
     
    Episode Highlights  
    What Dan Kennedy told David that made him leave Ogilvy and Mather for direct response How to write understated copy that’s not embarrassing to read out loud The difference between copy for ad agencies and direct response How to add more undeniable proof to your sales copy so it’s more believable The mindset strategy that builds instant trust with your readers How to make your copy more interesting by making bigger promises  The one thing you need to write copy at the highest level  How to stack your talents so you are always playing to your strengths  The best way to stop your copy from sounding like regurgitated sales pitch

    • 41 min
    BOW037: Setting Your 2020 Goals w/Rachel and Laura

    BOW037: Setting Your 2020 Goals w/Rachel and Laura

    If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. 
     
    Goal setting is one of those topics that’s beaten into the ground over and over – especially around this time of year. 
     
    But you know what? It doesn’t have to be a slog. 
     
    And you don’t have to set massive goals with scary numbers assigned to them.
     
    Join Rachel and Laura as we talk about the very different ways we set our goals for the new year, and how to make YOUR plan to smash out a killer 2020. 
     
    Episode Highlights  
    Why 2020 is the first year Laura has EVER set business goals How to make 2020 goal setting SUPER simple The (very) different ways Laura and Rachel set their business goals Why you need to consider your feelings when setting your goals (and why it’s not as woo woo as you think) The counterintuitive reason you shouldn’t set huge goals  How to set goals for yourself (and not for others or the “shoulds” in your life) Getting raw about why you’re setting certain goals How to find the balance between personal and business goals

    • 35 min
    BOW 036: WTF Is Your Writing Voice w/ Justin Blackman

    BOW 036: WTF Is Your Writing Voice w/ Justin Blackman

    Justin Blackman is a master of voice. He also LOVES a challenge.
     
    Last year, he wrote for 239 different people in different voices. The year before that he wrote 10,211 headlines for 100 different brands—just for fun! He did all this on top of creating content for an International hotel company with 12 distinct brand voices.
     
    In addition to all this copywriting ventriloquism, Justin spent a decade speaking to thousands of consumers while marketing big name brands like 5-hour Energy, Red Bull, and Puma.
     
    Now he uses all that experience to create ridiculously specific voice guides, and teaches others to do the same.
     
    Join us for this diverse chat about writing voice, the muppets, and how not to be a crappy human being.
     
    Episode Highlights  
    What Justin learned managing big brands like Red Bull and Puma How he got his first freelance clients The real reason you need to check your ego when looking at other writer's work Why getting people to laugh is the fastest way to get attention The Jim Henson Muppets secret to discovering someone's voice How to become a brand ventriloquist and write in different voices The tangible “WTF” system for creating voice guides that clone your client What Justin learned writing over 10,000 headlines for 100 different brands The 3 measurable criteria you need to match someone’s writing voice

    • 31 min
    BOW 035: Practical Woo Woo w/ Linda Perry

    BOW 035: Practical Woo Woo w/ Linda Perry

    As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track.
     
    She's got plenty of stories and experiences to share – including what she learned about confidence as a defense attorney, and a fascinating story about how she's banned in one Eastern European country!
     
    Linda has spent time in prisons, courtrooms, and boardrooms – honing her skills for empathy and persuasion. 
     
    Add in some serious training as a life coach, and she’s got plenty of mindset advice to share with writers. Join us today as we chat about money blocks, creative confidence, and mastering your mindset. 
     
    Episode Highlights
     
    How Linda made the leap from defense attorney to copywriter The power of ‘practical woo’ How to stop 'white knuckling through your toughest mindset blocks The secret to answering the existential question: "Am I Enough?" Linda's recommendations for breaking through money blocks How to recondition your mindset from scarcity to abundance The fascinating story of how Linda got banned from a country for standing up for what's right

    • 28 min
    BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

    BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

    Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to do.
     
    He’s so confident in his systems that he built his entire business by getting paid on results rather than charging up-front fees – which is something that most writers stay away from.
     
    Now Ross both writes and consults with 6- and 7-figure businesses to help them increase conversions and scale their sales funnels using the power of carefully crafted systems. 
     
    Perhaps that’s why his business is so aptly named – Conversion Engineering. Today’s episode has a lot of “meat” in it that you’ll be able to apply to your business right away. So let’s dive right in.
     
    Episode Highlights  
    How Ross made the leap into copywriting from mechanical engineering The life-changing book that shaped his business early on How Ross becomes an “instant expert” when he writes in new niches Ross’ research system that takes the fluff out of customer ‘pain points’ and ‘desires’ How he built his client portfolio by getting paid on results Why he partners with business owners rather than works FOR them His system for getting better and higher-paying clients How to get a sustainable flow of revenue without having huge, stressful launches  
    And more!

    • 48 min

Customer Reviews

KDunc333 ,

Prime Minister of Muscle

Been listening to Rachel and Laura since they started Business of Writing. I don't miss an episode since this is gold for a relative newby like me building my copywriting business.
Listen to these if you're a writer or...don't listen and give me a big advantage getting more clients :)
Love BOW, you will too when you listen.
Just FYI, got a chance to meet both ladies a a conference. They're good people, friendly and approachable. It's amazing that Rachel is 6"11", she photographs much shorter...

McLayne576 ,

Beautifully done!

Rachel and Laura are rockstars in the industry, and when they set out to create a podcast, they set out to do it right. The interviews are powerful and actionable, and you'll get to hear from amazing people who really know what they're talking about. Don't miss this one.

Talking Shrimp ,

One of my favorite podcasts, right out of the gate

Great conversations, and so much useful info -- especially about the money side of copywriting. How to charge, how to deal with clients, all that. And never dry. Laura and Rachel's chemistry is perfect, you just want to hang out with them all day. More more more, please!

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