51 episodes

Is it time to build your personal brand and online presence to grow your business?

For expertise-focused service professionals — founders, consultants, advisors, coaches, and subject matter experts, your product is YOU and your brand is YOUR business.

Join your host, personal branding strategist, Michelle Griffin each week as she showcases expert guests and shares actionable coaching so you can become more visible, create more authority to define your brand, grow your profitable business and build your dream future making an impact doing what you love to do.

Grab FREE personal branding resources and learn more at YourBrandYourBusiness.com

The Business of You: Personal Branding for Subject Matter Experts Michelle Griffin

    • Business
    • 5.0 • 7 Ratings

Is it time to build your personal brand and online presence to grow your business?

For expertise-focused service professionals — founders, consultants, advisors, coaches, and subject matter experts, your product is YOU and your brand is YOUR business.

Join your host, personal branding strategist, Michelle Griffin each week as she showcases expert guests and shares actionable coaching so you can become more visible, create more authority to define your brand, grow your profitable business and build your dream future making an impact doing what you love to do.

Grab FREE personal branding resources and learn more at YourBrandYourBusiness.com

    When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle Griffin

    When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle Griffin

    How do you find or know when you’ve found your niche? It’s the same for both your brand, business and even a podcast. This new solo is all about your niche positioning and how it can help your brand, when it’s time to do deeper or make a shift. 

    Michelle shares her own experience of how she learned and realized it was time to niche down, the hard way. And also shares a show announcement of what’s to come.

     

    Quotes:

     “You are going to put yourself out there and you should.” (2:29-2:32)
     “Build a community, not an audience.” (02:37-02:39)
     "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises, before you could figure it out.." (04:25-04:35)
    “Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12)
    “The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)

     

    So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with the new name, the new premise, and all kinds of new, exciting things. (4:43-4:57)
    I cannot wait to bring you the new and improved, niched, well positioned new podcasts that'll be coming out in three weeks. (8:42-8:49)
    Michelle’s second podcast, The LinkedIn Branding Show, a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29)



    Connect with Michelle Griffin, Personal Brand Strategist and Coach

    Website: YourBrandYourBusiness.com 
    LinkedIn: https://www.linkedin.com/in/michellebgriffin/
    Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn

    You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

     

     #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate 






    Podcast production and show notes provided by XCD Virtual Assistants

    • 9 min
    How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt

    How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt

    “Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.

    Mike is also a cyclist, and that’s how he realized the importance of a community - when he’s with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community.

    Tune into this week’s episode of The Business of You for a conversation with host Michelle Griffin and special guest Chris Colt about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn.

    Quotes:

     “Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35)
     “Build a community, not an audience.” (02:37-02:39)
     "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35)
     “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23)
    “Everybody has a different mission that matters." (10:56-10:59)
    “A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03)







    Connect with Chris Colt: 

    LinkedIn: https://www.linkedin.com/in/chriscolt-thechallengechampion/

    Website: chriscolt360.com 

     

    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

    Website: YourBrandYourBusiness.com 
    LinkedIn: https://www.linkedin.com/in/michellebgriffin/
    Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn

    You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

     

     

    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate 






    Podcast production and show notes provided by XCD Virtual Assistants

    • 25 min
    How to Carve Your Own Path to Entrepreneurship by Building Your Personal Brand on LinkedIn with Steven Arthur George

    How to Carve Your Own Path to Entrepreneurship by Building Your Personal Brand on LinkedIn with Steven Arthur George

    “I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence," says Steven Arthur George, founder of SAG Advisory Services. In this episode, Steven talks about his journey of finding the thing and space where he connected and felt confident to focus on to build his brand and a consultancy firm.

    Steven’s journey has started in the financial industry then moved to the cannabis space for more than a decade which he landed through LinkedIn. But while being employed, Steven explained that he always had this drive in him - the drive to want to do something more, and write his own path.

    Tune into this week’s episode of The Business of You for a conversation with host Michelle Griffin and special guest Steve Arthur George about the transition from the corporate world to entrepreneurship and thought leadership, how he found his confidence to go out on his own and write his own path, and how he started building his own personal brand as himself, literally - Steven Arthur George.

     

    Quotes:

     “I've always wanted to be out on my own, always wanted to make my own path if you will. But until I got into a space where I really could connect with something I was passionate about, then came the confidence” (4:31-4:43)
     “Start now, right. Start now, and just find something you're passionate about, you want to be known for. And LinkedIn is a place.” (11:00-11:08)
     "This is much more powerful than just a lead generation tool or a 'find a job' tool, okay. There's a lot more to this platform." (13:39-13:47)
     “Once I started to show up and realize, I said, ‘Steve, you have more to talk about. And you have more to say. So you're going to have to say it.’ And then I started to talk about more stuff.” (18:43-18:45)
    “I think, "As you build your personal brand, you're developing yourself as an individual. And really focusing on you and trying to give the best of you to the world." (19:01-19:11)
     “I've always known I had this inside, but for some reason, whether that was childhood, problems, other different things, I suppressed it, right. But then also, which led to misery, which led to depression, which led to anxiety, which led to not a happy life. And as soon as I stopped suppressing all of that and started believing in myself more and being more of myself, things changed." (28:42-29:07)
    “If you're going to go build a personal brand, and you're going to put yourself out there, you better damn well know who you are. And if you don't, you've got to do that work first, or at least be practicing that work, while you begin this journey." (31:50-32:04)

     

     

    Connect with Steven Arthur George: 

    Website: www.stevenarthurgeorge.com 
    LinkedIn: https://www.linkedin.com/in/stevenarthurgeorge/
    CannaBeMe Newsletter: @canna.be.me


    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

    Website: YourBrandYourBusiness,com 
    LinkedIn: https://www.linkedin.com/in/michellebgriffin/
    Starting your LinkedIn Journey? Join The #365 Creators, my free community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn

    You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

     

     

    Podcast production, transcript and show notes provided by XCD Virtual Assistants

     

     

    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate 

    • 36 min
    The 3 Steps to Easily Attract More Publicity for Your Personal Brand Business

    The 3 Steps to Easily Attract More Publicity for Your Personal Brand Business

    “It's not that you have to have so much experience, or someone amazing promoting you. You just need to know how,” explains Lisa Simone Richards, PR and Visibility Strategist. Lisa works with coaches that are struggling to grow their audiences to get more exposure and visibility for their businesses. She teaches clients how to navigate the three mediums of content consumption, the ABC’s of visibility, and the do’s and don’ts of podcast pitches. 

     

    Many entrepreneurs mistakenly think that they need a big fancy PR firm or decades of experience for their content to be featured in popular media. But the truth is that with the right networking, anyone can gain access to platforms like magazines, popular websites, podcasts, and even television shows. According to Lisa, it is important to start small and understand that it’s unlikely you’ll be featured on Good Morning America right away. Start with pitching to small local television shows, being interviewed on your friend’s podcast, writing a piece for a smaller blog, then work your way up to larger platforms. When you go back to the basics of creating the ABC’s of visibility (awareness, buzz, and credibility) for yourself and your brand, bigger and bigger opportunities will become available to you. 

     

    Tune into this week’s episode of The Business of You for a helpful conversation about growing your audience and getting more PR for your personal brand business. Learn how to get exposure through written, audio, and visual media and get an understanding of the ABCs of visibility. 

     

    Quotes

    • “We need to be focusing on visibility and making sure every single week we see that follower number and email list grow. It is important that we're not just selling to the same few people over and over again, but expanding our audience.” (4:36-4:46)

    • “It's not that you have to have so much experience or someone amazing promoting you, you just need to know how. And once you learn how, you can do it over and over again.” (7:01-7:11)

    • “Your ideal client has their preferred way of consuming content. And through this ladder of publicity, we're going to hit each of the three ways. So no matter how they like to learn, you're able to get in front of them.” (10:13-10:22)

    • “Who's someone that’s doing something similar to you, but is three to five steps ahead? Where are they getting featured? That could be a great place to get started. Just come at it from a different perspective.” (19:49-19:58)

    • “You can be strategic and intentional with your relationships, but really use them in a genuine way that develops legit friendships.” (29:20-29:28)





    Connect with Lisa Simone Richards: 

    LinkedIn: https://www.linkedin.com/in/lisasimonerichards/

    Website: https://www.lisasimonerichards.com/

     

    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

    Website: YourBrandYourBusiness.com 
    LinkedIn: https://www.linkedin.com/in/michellebgriffin/
    Get active on LinkedIn: Join The #365 Creators, my community of 1000+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn

    You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

     

     

    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate 

     

    Podcast production and show notes provided by HiveCast.fm

    • 41 min
    How to Develop a Growth Mindset Creating Content and Building Your Personal Brand

    How to Develop a Growth Mindset Creating Content and Building Your Personal Brand

    Tune into this week’s episode of The Business of You for a conversation with host Michelle Griffin and special guest Mike Phillips as he details his Three Layers of Growth Mindset Framework, and why marketing isn’t something you do for the present but as an investment for the future.

    • 42 min
    How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business

    How to use Social Selling on LinkedIn to Grow a Relatable and Profitable Business

    “To me, social selling is a way that you can network, position yourself as an expert, and actually enjoy the process of selling,” explains Dan Mott, a LinkedIn Social Selling Strategist. Dan started his business to prove to entrepreneurs that selling doesn’t have to be a painful part of running a company. With his extensive knowledge of LinkedIn, Dan teaches people a sales process that they can feel good about and actually enjoy. 

     

    Many entrepreneurs hold themselves back during the sales process out of fear of seeming sleazy to potential clients. However, Dan understands that if you actively listen to the needs and wants of your customer base, you will be able to attract the leads you want. By having a genuine conversation with others, you can increase your sales in a strategically non-salesy way.

     

    Tune into this week’s episode of The Business of You for a helpful conversation about social selling. Learn more about the difference between outbound and inbound sales, the importance of understanding your customer base, and how to nurture your network to create results.

     

    Quotes

    • “Social selling to me is a way that you can connect with people, network, position yourself as an expert, and actually enjoy the process of selling.” (2:49 - 2:59)

    • “​​Knowing what your customer base cares about, or what will drive them to make a purchase, is critical to increasing those conversions and moving people from followers to leads, from leads to phone conversations, and from phone conversations into paying customers.” (9:13 - 9:33)

    • “I actually track my lead metrics, which I highly recommend everyone do. Because when you know where the bulk of your leads are coming from, you stop wasting your time on efforts that don't convert.” (30:59 - 31:12)

    • “Selling doesn't have to suck. Get rid of the notion that sales is this icky thing that you have to do. Don't even call it sales. Call it networking. Just go out, build relationships, and start conversations.” (37:48 - 38:01)

    • “The most important thing is you need to have fun. You need to enjoy the sales process because if you don't, you will fail.” (38:51 - 38:56)





    Connect with Dan Mott: 

    Website: http://six3media.com/
    Connect with Dan Mott on LinkedIn:https://www.linkedin.com/in/dan-mott/





    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority:

    Website: YourBrandYourBusiness.com 
    LinkedIn: https://www.linkedin.com/in/michellebgriffin/
    Get active on LinkedIn: Join the #365 Creators, my community of 800+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn

    You'll also receive daily tips on LinkedIn, content creation, and personal branding. NOTE: This is NOT an engagement pod. Join here: https://www.linkedin.com/groups/13935427/

     

     

    #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entrepreneur #thoughtleader #corporate 

     

    Podcast production and show notes provided by HiveCast.fm

    • 43 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Val**butterfly^^ ,

Excellent!

Michelle has an excellent way of sharing value and empowering others with practical ideas that make a difference. Her guests are outstanding!

I especially enjoyed the episode with Michelle and Lisa Richer - very encouraging with great ideas being shared! Both are amazing and their passion for helping others is wonderful!

B2b marketing leader ,

Listen to Michelle’s advice!

Building a personal brand is a journey of self discovery and commitment! It can be tempting to give up but Michelle inspires with her consistency, easy-going attitude and positivity.

The Business of You podcast is all about helping you gain confidence to show up as yourself, spread your knowledge and stop being the best kept secret!

DanMott63 ,

One of my favorite people!!

Michelle is hands down one of my favorite creators. She always has so much wisdom to share about personal branding and that’s exactly what you’ll find right here on The Business of You podcast! Maybe it’s the yellow branding or the fact that she’s from Florida, but she’s definitely a ray of sunshine : ) Listen to this podcast, you will NOT be disappointed!!

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
NPR
Pushkin Industries
Jocko DEFCOR Network
Andy Frisella #100to0

You Might Also Like

Peter Williams
Mark 'Mr LinkedIn' Williams
Amy Porterfield
John Lee Dumas of EOFire