The Business of You with Rachel Gogos

Rachel Gogos
The Business of You with Rachel Gogos

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

  1. 226 | How to Win Any Negotiation Without Burning Bridges with Andres Lares

    6D AGO

    226 | How to Win Any Negotiation Without Burning Bridges with Andres Lares

    Think negotiation is just for boardrooms and big business deals? Think again.  Negotiation is everywhere, whether you’re asking for a raise, buying a car, or convincing your kids to brush their teeth. And if you’re doing it without empathy, you’re leaving results (and relationships) on the table. Today’s guest is Andres Lares, Managing Partner at the Shapiro Negotiations Institute. He’s helped close multi-million dollar contracts – including a $184M MLB deal – and now trains leaders at Fortune 500 companies, pro sports teams, and global organizations on how to influence with intention. He’s also the author of Persuade: The 4-Step Process to Influence People and Decisions. Negotiating with Emotional Intelligence Forget bluffing and bravado. Andres explains why emotional intelligence is the real power play in any negotiation – whether you’re leading a team, buying a business, or parenting toddlers. You’ll learn how to read the room, ask better questions, and use empathy to get what you want without damaging relationships. If you’ve ever felt like your message isn’t landing, this conversation’s for you. The 3P and PAID Frameworks You Can Use Right Now Most people wing the negotiation phase and wonder why their deals fall through. Andres shares two simple, repeatable frameworks you can plug into any negotiation today: 3P (Prepare, Probe, Propose) and PAID (Precedents, Alternatives, Interests, Deadlines). These tools help you think clearly, ask the right questions, and walk into every conversation with a strategy that puts you in control. Whether you’re making your next hire or negotiating a partnership, this is your blueprint. Enjoy this episode with Andres Lares… Soundbytes 07:46 - 07:55 “So we're no longer teaching how important relationships are. We're just giving the methodology and skills in order to be able to balance the relationship building with the results.” 10:38 - 10:50 “You'll notice, for example, the other person talks much slower, or has a lot of questions early on, or is always asking for information in advance. Well, you start to pick up on those cues, and you start to realize, okay, this meeting's gonna be more effective if I send it in advance.” 17:00 - 17:10 “So if you don't think you're worth $75,000, you're probably not going to be able to make that ask from a salary perspective in a very convincing way, because you don't even believe it.” Quotes “Think about every scenario. You negotiate. You negotiate with your kids, you're negotiating salary.” “The phrase we always talk about is maximizing your objectives while satisfying the other side.” “There's a relationship component, and an emotional intelligence component, which really has to be at the forefront.” “I've never actually applied for a job I've got. It's been relationships in my network.” “People make decisions emotionally, and then they justify rationally.” Links mentioned in this episode: From Our Guest Website: https://www.shapironegotiations.com/  Connect with Andres Lares on LinkedIn: https://www.linkedin.com/in/andreslares/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    49 min
  2. 225 | Forget Finding Your Niche, Find Yourself First

    JUL 1

    225 | Forget Finding Your Niche, Find Yourself First

    What if the real growth strategy isn’t finding your niche, but finding yourself? I joined Rodric Lenhart on the Million Dollar Flip Flops podcast to talk about something I believe most business owners get backwards: we rush to pick a niche before we’ve figured out who we are. As the founder of brandiD (a personal branding and web agency) and MyPath101 (a self-discovery platform for students), I’ve spent the last 15+ years helping people uncover the story behind their work so they can grow businesses that reflect who they really are. Why Self-Awareness Comes Before Strategy In the episode, I share why real growth starts with identity. If you don’t know your values, strengths, and goals, it’s easy to build a brand that looks good on the outside but feels off underneath. When you lead with self-awareness, everything, from your message to your business model, becomes more aligned, more intentional, and more fulfilling. How to Fix a Website That’s Not Working We also get into the biggest mistakes I see on DIY websites: too much “me,” not enough “you.” Your homepage has one job: to connect with the person on the other side of the screen. I break down how to write website copy that speaks to your audience, builds trust, and moves them toward action. Enjoy this episode… Soundbytes 17:01 - 17:24 “One thing I see going wrong is people start on their homepage by talking about themselves, and they really need to talk about or speak to their client, or at least speak to the pain of their client, and what their potential client might find in working with them, or why they should work with them. So you’ve got to answer that question at the very top of the page, so you can hook somebody in to want to read to the bottom of the page.” 13:15 - 13:23 “I am a big believer that strategy without implementation leads nowhere, just like implementation without strategy leads nowhere.” 14:12 - 14:19 “People are savvy, they want to know who they're buying from, you know? They want to know what that person stands for, even if it's a really large company.” Quotes “Anything is possible if you really put your mind to it.” “Just take time to pause once in a while in life and think about what's really fulfilling you and what's not fulfilling you.” “We all have choices in life–to live reactively or intentionally. And I think the more intentional we can be, the more satisfying life is.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://milliondollarflipflops.com/ Connect with Rodric Lenhart on LinkedIn: https://www.linkedin.com/in/rodriclenhart/

    26 min
  3. 224 | From NYC Cab Driver to Founder of a Nationwide App with Nelson Nigel

    JUN 24

    224 | From NYC Cab Driver to Founder of a Nationwide App with Nelson Nigel

    Ever had an idea so specific that everyone told you it wouldn’t work? Nelson Nigel heard that too, right before scaling his niche startup, Kidmoto, to over 60 cities across the U.S. Nelson is the founder and CEO of Kidmoto, a reservation-based ride service that provides pre-installed child car seats for families traveling to and from airports.  After surviving a life-threatening train accident at age 13 and later working as a NYC cab and Uber driver, Nelson spotted a critical gap in the rideshare market – one that Uber and traditional taxis weren’t solving. So, with just $600 and relentless energy, he built a solution parents now rely on nationwide. What Happens When You Build a Business Around One Clear Problem Most ride services leave families on their own when it comes to car seats, creating travel stress and safety risks. Nelson shares how identifying this single, overlooked pain point helped Kidmoto stand out in a crowded market. By going all-in on solving this one issue, he built a business that serves a specific type of customer better than anyone else. How to Grow Without Investors, Funding, or a Tech Background No VC backing. No glamorous startup story. Nelson built everything from the ground up – outsourcing tech, mastering content marketing, and learning to prioritize the right problems at the right time. If you’ve ever wondered whether you really need outside funding to grow, Nelson’s story is proof that focus, grit, and great execution can take you further than you think. Enjoy this episode with Nelson Nigel... Soundbytes 26:56 - 27:05 “Rome was not built in one day, and Rome was not built by one man, so stay in your lane and let the professionals do what they do best.” 11:32 - 11:42 “It's like everyone refrained from doing this because it just wasn't feasible. But, sometimes the riches are in the niches.” Quotes “Try many things. Fall down. Just get back up and keep moving, keep moving, keep moving, keep moving.” “86,400 seconds in a day. We have to utilize it, because life is great.” “Steve Jobs once said that your time is limited. Don't waste it living someone else's life.” “We focused on something that every company refrained from doing, including Uber, and we built out a consumer base on that one niche.” Links mentioned in this episode: From Our Guest Website: https://kidmoto.taxi/  Connect with Nelson Nigel on LinkedIn: https://www.linkedin.com/in/nelsonnigel/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    33 min
  4. 223 | How to Make Your Brand Feel Like a Five-Star Experience

    JUN 17

    223 | How to Make Your Brand Feel Like a Five-Star Experience

    Does your website feel like a warm welcome? If not, this episode is a must-listen. Because branding isn’t just about fonts, colors, or messaging–it’s about how your clients feel when they land on your digital doorstep. This is a special episode where I sat down with Shay Wheat on her podcast, Creating Powerful Impact. We talked about why the most effective brands start from the inside out. The SOULiD Framework If your brand looks the part but doesn’t feel like you, that disconnect shows up everywhere–in your copy, your visuals, and your confidence. That’s exactly why we created the SOULiD framework.  It helps uncover your convictions, personality, and purpose, so your website becomes an extension of your most essential self. In this episode, I break down how the process works and why it becomes the foundation for a brand that grows with you. What Hospitality Has to Do With Branding What do restaurants and websites have in common? More than you might think. I grew up in the hospitality industry, and that mindset shapes everything we do at brandiD.  When your clients feel seen, supported, and genuinely cared for, they stick around–and they tell others. In this episode, I talk about how to infuse that same high-touch, high-trust experience you’d expect from a high-end restaurant into your brand, no matter your industry. Enjoy this episode… Soundbytes 3:37 - 3:49 “So the name brandiD: the ID is an identity, but it also stands for ID, like the ID ego and super ego, and it is the part of our personality, according to Freud, that we are born with.” 3:52 - 4:24 “The SOULiD framework is what we do with the majority of our clients…We want to help them, but also need our work to stand out from the many, many millions of other websites that land online. We want to get to the core, the essence, or the soul of that person and make sure it's embedded throughout. Aesthetically, in the copy, in the positioning, the differentiators lie there.” 9:19 - 9:29 “We have to all be so dialed into the people we work with and understand their hopes, their fears, their dreams, when they're feeling vulnerable, when they're feeling overwhelmed.” Quotes “With every client, it's like you also have another case study to see if your framework is still applicable.” “Websites, just like clothing, just like hairstyles, they have trends.” “One thing that sets us apart as a web agency is the service that we provide to our clients. It's one thing that people consistently comment on.” “The way you make clients feel, especially in today's competitive market, can help you be around as a company for the long term.” “You are your biggest differentiator.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://graceandeaseproductions.com/ Connect with Shay Wheat on LinkedIn: https://www.linkedin.com/in/shaywheat/

    28 min
  5. 222 | Why Personal Branding Is No Longer Optional with Dr. Carmen Bell-Ross

    JUN 10

    222 | Why Personal Branding Is No Longer Optional with Dr. Carmen Bell-Ross

    In today’s world, personal branding isn’t just for business owners – it’s for everyone. Whether you’re applying to college, building a career, leading a team, or simply figuring out your next move… your personal brand is what sets you apart. It’s how people remember you, refer you, and recognize your potential—even when you’re not in the room. Dr. Carmen Bell-Ross is an educator, leadership development expert, and the founder of SP Grace. Through her College Smarter Method and professional development programs, she helps people – from teens to executives – build confidence, get clear on who they are, and show up with purpose in high-stakes spaces. Your Story Is Your Strategy Whether you're leading a team, applying for a role, or stepping into your next chapter, personal branding helps you connect the dots between where you’ve been and where you’re headed. Dr. Carmen shares how clarity around your values, strengths, and experiences creates a personal “X Factor” that makes you memorable, relatable and unmistakably you. Confidence Comes from a Plan Most people feel stuck not because they’re unqualified but because they don’t have a clear path forward. Dr. Carmen’s approach helps individuals take ownership of their next step with a customized roadmap rooted in self-awareness and strategic positioning. When you know who you are and what you stand for, everything else falls into place with more ease and confidence. Enjoy this episode with Dr. Carmen Bell-Ross… Soundbytes 14:41 - 14:58 “That X factor is kind of like your own personal secret sauce. It's like a personal little recipe. And so people can taste it and go, hmm, that's good, but it's missing something. And then you just sprinkle that secret sauce, and it just elevates it. So that X factor is an essential piece.” 27:43 - 27:53 “The introduction of AI has been hugely game-changing. And so the world has to change to keep up. We have to change, and we have to be able to flow with where that goes.” 28:23 - 28:41 “It's okay to be in a super competitive environment, and that's what the goal is. It's fine if you go to the Olympics; the Olympics are super competitive. But the thing is, if you've trained for the Olympics, yes, you're ready when you get there, so you are competitive too.” Quotes “I'm always teaching people how much easier it would be for us to get things done if we extended each other a little bit more grace.” “Just be honest with yourself, because then you could be genuine, and you could be authentic.” “Stop and ask yourself why you're actually in this role. Do you actually care about the success of the people that you're leading?” Links mentioned in this episode: From Our Guest Website: https://spgrace.com/elevate/  Connect with Dr. Carmen Bell-Ross on LinkedIn: https://www.linkedin.com/in/dr-carmen-bell-ross-9378467/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    34 min
  6. 221 | How One Brutal Comment Transformed David Bishop’s Leadership

    JUN 3

    221 | How One Brutal Comment Transformed David Bishop’s Leadership

    “They all hate you.” That’s what a young David Bishop heard from his regional manager, and it turned his view of leadership on its head. If you’ve ever questioned your leadership style or wondered why your team isn’t as aligned as they could be, this episode is packed with insights that will shift how you think about growth. David Bishop is a top executive coach to leaders at companies like Netflix, Google, and Amazon. Before that, he ran two global media giants as President of Sony Pictures and MGM Home Entertainment.  Leading Through People, Not Just Performance David unpacks the personal stories and pivotal moments that shaped his leadership—from managing a record store to launching game-changing products like DVD and Blu-ray. He explains why creating a culture of engagement isn’t just good ethics, it’s smart business. When people feel safe, aligned, and invested, performance and profit follow. Why Culture Can’t Be Left to Chance You’ll learn why engagement surveys aren’t just for HR, and how David helps leadership teams turn feedback into real behavioral shifts. He breaks down his process for aligning teams, measuring values, and moving founders from “do-it-all” mode into strategic leadership. If you’re building something bigger than yourself, this episode offers a playbook for doing it with more clarity, alignment, and impact. Enjoy this episode with David Bishop... Soundbytes 08:18 - 08:38 “I learned that if you have people who are really invigorated to come to work and they feel they can do that in a psychologically safe environment, and they can contribute, then profits go up.” 11:36 - 12:13 “It's important to have the distinction of having a happy workplace versus an engaged workplace… People can come in and be with their friends and be happy, but not be productive. But what I look for in a culture, in a team, is high levels of engagement. Where people spring out of bed in the morning and really feel that they are working for a common purpose.” 35:01 - 35:18 “It's not just about the product or the services that you're selling, or about the consumers. Of course the end user is really important, but people often look over the culture.” Quotes “If you want to change a culture, measure it.” “My approach to leading people was always about creating an environment of high engagement.” Links mentioned in this episode: From Our Guest Website: https://thedavidbishopgroup.com/  Connect with David Bishop on LinkedIn: https://www.linkedin.com/in/thedavidbishopgroup/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    37 min
  7. 220 | Scaling to $2.5B Without Industry Experience With Brendan Keegan

    MAY 27

    220 | Scaling to $2.5B Without Industry Experience With Brendan Keegan

    What if the key to scaling a business isn’t knowing the industry inside and out–but knowing how to fix what’s broken? Brendan P. Keegan is a six-time CEO, two-time bestselling author, and founder of bFEARLESS Ventures. He’s raised over $10 billion in capital, led six companies to exit, and grew Merchants Fleet from $500 million to $2.5 billion–without ever working in fleet management before. Now retired at 55, Brendan spends his time investing in bold ideas and living out his mission to build one million fearless leaders. The Power of Curiosity and Problem-Solving You don’t need to be the expert in the room, but you do need to be the one who asks better questions. Brendan shares why curiosity, not credentials, became the throughline of his career. From turning around struggling startups to transforming a 55-year-old legacy business, he explains how to spot broken systems, challenge assumptions, and lead a team through massive growth–even when you’re the new kid in the industry. Why Fear Holds You Back (And What to Do About It) Think fear isn’t shaping your decisions? Think again. Brendan calls it the FUD factor–fear, uncertainty, and doubt–and says it quietly shapes how most people show up at work and in life. In this episode, he breaks down how to build fear-resilient leadership: how to stop waiting until you’re “ready,” how to make decisions without all the answers, and why the best leaders move fast, stay coachable, and push others forward along the way. Enjoy this episode with Brendan P. Keegan… Soundbytes 18:56 - 19:48 “Our number one thing we hired was intellectual curiosity. Across the board. Period…As many skills as you think you have, you don't. Your first job, you don't know how to do 20% of it, 25% of it. But do you work hard? Are you a fast learner? Those are the things that are going to matter, you know. When you lose, are you coachable? In entry-level positions, I'm 100% attributes, nothing on skills or experience.” 11:48 - 12:35 “Can I just ask you a question? What did I do to get put in the penalty box? Why?” He goes, “What do you mean?” I said, “I got this other thing up and running. It was going great. I was killing it, and you moved me over here.” He goes, “Because it was broken.” And I said, “But why did you do that to me?” To which he replies, “You’re great at fixing things.” I didn’t see that when I looked in the mirror, but that mentor telling me, “You’re great at fixing things. Brendan, you take your technology engineering mind and you think, what’s the problem? So many people just jump in and start fixing things without thinking about the process. You’re really good at fixing things. I challenge you to spend the rest of your career not in a given industry, but focused on fixing and transforming things.” 42:33 - 43:03 “Have the courage to fail and the faith to succeed. Have the courage to say, ‘I’m going to go try out for that team, and I might not make it, and that’s okay.’ But then–have the faith: ‘I am going to show up in the best shape of every single person trying out for that team. I might not have the best basketball skills, but I’m going to be the best-conditioned athlete. I’m going to be so conditioned that the coach takes me and thinks he can teach me basketball.’” Quotes “Have the courage to fail. Be willing to do things you don't think you can do, but also have the faith that you're going to succeed.” “Go take the mic. Go be the one in front.” “​​If you don't have a mentor, you're short-changing your career. You will not go as far in your career. Mentors help you. They enlighten you.” Links mentioned in this episode: From Our Guest Website: https://brendanpkeegan.com/  Connect with Brendan Keegan on LinkedIn: https://www.linkedin.com/in/brendanpkeegan/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    46 min
  8. 219 | What Still Works with Local SEO (and What Doesn’t) with Bradley Benner

    MAY 20

    219 | What Still Works with Local SEO (and What Doesn’t) with Bradley Benner

    Have you ever wondered how some service businesses seem to dominate their local markets while others struggle to get seen? The secret might be simpler than you think – and it all starts with how you show up on Google. Today’s guest breaks down what really works in local SEO, how to increase your visibility without increasing your workload, and why finding your niche might be the smartest move you can make. Bradley Benner is a leading local SEO expert and the founder of multiple businesses, including TreeCareHQ, Semantic Mastery, Semantic Links, and Semantic SEO. With over a decade of experience in agency building, lead generation, and SEO coaching, Bradley helps both business owners and marketing professionals create systems that convert clicks into clients. Why Local SEO Still Matters Even with the rise of AI-driven search, Google Maps still drives the majority of local leads – nearly 70%, according to Bradley. But most business owners aren’t optimizing their Google Business Profiles the right way. From posting geo-tagged photos to writing location-specific content, Bradley shares actionable strategies that help local businesses get seen and generate results. He also emphasizes why local businesses should aim to rank in both Maps and traditional search results. It’s not just about visibility – it’s about building long-term authority and creating a safety net when algorithms shift. Why Niching Down Changes Everything In 2020, Bradley made a pivotal shift by focusing solely on tree service contractors – a decision that helped him streamline his processes, scale faster, and build a thriving local agency. By specializing, he was able to reuse assets, simplify his marketing, and generate predictable results for his clients. Today, his white-label SEO agencies serve other marketers looking for efficient, proven systems. Whether you're a service-based business owner or a marketing pro supporting them, this episode is packed with practical SEO insights and long-term strategy. Enjoy this episode with Bradley Benner… Soundbytes 8:20-8:34 “Just because we may have a skill like being able to know how to get stuff to rank in Google, that doesn't mean that you're going to be effective at being able to convert that skill into money – not just for yourself as the SEO professional, but for the business that you're selling that service to.” 10:14-10:34 “In 2020 I niched down. I finally decided to ignore anybody else other than tree contractors from my own local SEO agency. And boy, that was the biggest thing, the best thing I could have ever done. Because it simplified my business significantly from the workload.” Quotes “If you can build enough brand strength, you can typically rank well, even if you have terrible SEO.” “About 70% of the leads that are generated from Google Search come from maps.” “One of the most valuable things that they can do is just train their technicians to take three to five photos from a mobile device.” “AI is changing search behavior fast. If your business isn’t feeding the model, you’re invisible.” Links mentioned in this episode: From Our Guest Website: https://semanticmastery.com/ Connect with Bradley Benner on LinkedIn: https://www.linkedin.com/in/bradleybenner/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    45 min
5
out of 5
68 Ratings

About

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

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